Case Kidy

modelo Napkin

PROBLEM:

– 4th place in Market Share

– Need to increase sales

– What to do?

SOLUCION: – Brand Repositioning: “FASHION + ATTITUDE

– Promotional Fashion Beauty Contest

– Co-Branding with famous model agency

STEP BY STEP:

1º) Build partnership with Retail Stores such as:C&A, Renner, Riachuelo and other small ones2º) Whenever you

purchase a pair of Kidy Shoes, you get an aplication form that comes inside the box.

3º) Takes a face and full body picture

STEP BY STEP:

4º) Fill in the aplication form and sends the pictures with the box’s logo.

5º) Agency selects the Forms

6º) Finalists from all over Brazil come to São Paulo with all spences covered by Kidy

7º) Fashion Show takes place in Big Footwear Trade Fair

8º) Winners gets:– Photo book– Contract with Ford Models– Participate Kidys Campaign

9º) Mass media for 6 months and hotsite

STEP BY STEP:

Results:In 6 months Kidy

Jumped from 4th to 2nd in Market Share.

fonte: Ibope

Click here to wach the final of Kidys Fashion contest

Extras

Application Form

Display Trade

Letter for Clerks

Tag for the Shoes

Caras Magazine Ad

with application

form

Napkin:

Inumerous complex strategies starts in draft papers such as paper napkins and are easily assimilated by any person.

We believe in a more visual and less verbal language when comunicating ideas,

www.spinolah.com.brtel.: (11) 3141 9543 / 3142 9488

e-mail: spinolah@spinolah.com.br

Se você quiser que todos da sua e outras empresas entendam suas idéias, podemos desenvolver apresentações no modelo NAPKIN. Assim, você não precisará mais usar a frase:

“entendeu ou quer que eu desenhe?”