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Vijay Bagla 24/12/20101

|THE CUSTOMER IS WHY YOU GO TO WORK. IF THEY GO AWAY, YOU DO, TOO} (UNKNOWN)

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About PaneraType Public Industry Restaurants Founded Kirkwood, Missouri (1981) Headquarters Sunset Hills, Missouri, United States Number of locations 1362 Key people Ken Rosenthal, founder Ronald M. Shaich, founder, chairman, and CEO Louis Kane, founder Products Quick casual/Bakery caf, including several varieties of bread, such as bagels and muffins, cold sandwiches, hot Panini, salads, and soups Revenue US$1.30 billion (FY 2010)

About Panera contd..Net income US$67.4 million (FY 2010) Total assets US$674 million (FY 2010) Employees 5,746 full time (August 2010) Website www.panerabread.com

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Why Panera??????????53,583 Bakery?????????? Sandwich is there?????????? Ambience is there???????

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Customer FirstPanera is offering his customer a reason to come into their restaurant as an alternative to the workplace or their home. Quality of products at Panera are of the highest priority. Customer health first: Antibiotic free chicken, no trans fat, many natural ingredients and an impressive list of whole grain breads. Free internet access. Fifty-nine percent of Panera's customers over the past three months rated their last visit at a Panera bakery-cafe as "excellent," up from 56 percent in 2010.

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Customer First contdPanera bread is very strict about expiration dates. Panera bread is very much attentiveness and concern for the well-being of their associates. Panera kept employee hours steady when other restaurants were cutting hours. Panera also provided cash bonuses for hourly workers as well as management incentives. Employee benefits are comprehensive ranging from complete medical, dental coverage to pension, and disability benefits. Their philosophy of happy employees has brought in more customers. When the general restaurant traffic has decreased nationally by 4%.7

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