1. What global attitude do you think characterized SAP prior to 2002? How do you know?What global attitude do you think most characterizes it now? Explain.

2. Do some culture research on Germany, the United States, and India? Compare the culture characteristics of Germany and United States. What similarities and differences exist? How about with Germany and India? How might these culture differences be affecting the Situation at SAP?

3. What could SAP managers do to support, promote, and encourage cultural awareness among the various global locations? Explain.

4.What might other managers learn from SAPs experiences in going global?