case presentation - recognizing pwd productivity (twh)
TRANSCRIPT
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“ Business Center for the Products and Services of Persons with Disabilities”
Tahanang Walang Hagdanan (TWH)
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Tahanang Walang Hagdanan, Inc.
humble beginnings…..
• Founded in 1973, TWH was established to be a venue for rehabilitation, training and skills development of persons with disability in preparation for their re-integration in the mainstream of society.
• The plan was only a rehabilitation and training center but because of difficulty in job placement, TWH started the sheltered workshop to provide livelihood opportunities.
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TWH is located in Cainta, Rizal
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Inaugurated on Feb. 21, 1973
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Metal craft
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Woodcraft and Sewing
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Packaging Services (medicine and fishhook)
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BOARD OF DIRECTORS
SR. VALERIANA BAERTS, ICMFOUNDER/CHAIRMAN
MANUEL V. AGCAOILIPRESIDENT/CEO
JOCELYN C. GARCIAEVP / CHIEF OPERATIONS OFFICER
ENGR. FELIX M. GONZALEZCHAIRMAN – FINANCE
COMMITTEE
EXTERNALAUDITOR
THERESITA LLORENHEAD, SPECIAL PROJECTS
EXECUTIVE ASST
VIRGIE MONTILLAADMINISTRATIVE &SOCIAL SERVICES
DIRECTOR
ANGEL VILLAFUERTEPUBLIC RELATIONS & RESOURCE DEV’T.
DIRECTOR
MIAMIN GARCIAFINANCE
DIRECTOR
LITA EVANGELISTAWORKSHOP OPERATIONS
DIRECTOR
LOLITA TUAZONSALES &
MARKETINGDIRECTOR
CLAIRE LLENARESHUMAN
RESOURCE &DEVT MANAGER
SOCIALSERVICES
ADMINISTRATIVE
RESOURCEMOBILIZATION
RECYCLING
PUBLICRELATION
RIZA LAGUNEROACCOUNTING
MANAGER
VIRGIE BATUIGASTREASURYMANAGER
BEN LAGUNEROMATERIAL MGT.
& CONTROL MANAGER
CARLITO DERIGAYPROD. SERVICES
MANAGER*UNILAB
*FISH HOOK*KILN DRYING
ROWENA MONDEJARSALES &
MARKETING MANAGER
GS OUTLETBAZAAR
COMPANY EXPO
PRODUCT RESEARCH&
DEVELOPMENT
ITSERVICES
SPORTS &RECREATION
WELFARE
CBR
TRANSPORTATION
MAINTENANCE
SECURITY
CANTEEN
PERSONNELADMINISTRATION
TAHANANG WALANG HAGDANAN, INC ORGANIZATIONAL CHART
MARICEL CANDOLEPUBLIC RELATIONS &
RESOURCE DEV’T. MANAGER
ENGINEERINGSERVICES
EXECUTIVECOMMITTEE
EXECUTIVESECRETARY
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WORKSHOP OPERATIONS
MANUFACTURING SERVICES
METALCRAFT
WOODCRAFT
NEEDLECRAFT
UNILAB PACKAGING
FISH HOOK
KILN DRYER
RESEARCH & DEVELOPMENT
CALL CENTER
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TWH partnership with PACAP
• PACAP’s support had been instrumental in upgrading the capacity and capability of Woodcraft Department in the 80’s. The grant was used for the procurement of machineries and equipment.
• In 1994, The encoding department was established thru PACAP grant to provide additional employment opportunities to PWDs with computer skills.
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A Community-Based Rehabilitation Program
In 1994, TWH started organizing the PWDs in nearby communities thru the Community Based Rehabilitation Program in partnership with CBMI. To reach out and extend the same services provided in the center.
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A Business Center
• TWH has been giving training on skills development and entrepeneurship to PWDs and was able to come up with products that would make a niche in the market. However, its endeavors seem to lack in strength and stability. The difficulty lies on how, when and where to market the products and services.
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In 2006, TWH joined the World Banks project grant competition and was awarded 1 million for the project “Business Center for Products and Services of PWDs” (PACAP funded projectIt aims to tap the economic potentials of PWDs, which have been largely constrained by limited exposure
The Business Center serves as marketing arm of the products, facilitates access to local and international market, and provides a venue for marketing transactions.
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OBJECTIVES
• To increase the income of PWDs by facilitating the marketing of their goods and services
• To build the entrepreneurial capacity of PWDs in producing their goods and/or rendering services and package them to enhance marketability
• To expand the support base of PWDs in terms of addressing their economic needs
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Management• The Business Center is under the
management of Tahanang Walang Hagdanan, banking on its experience in dealing with various clients, joining biddings organizing trade fairs, bazaars, and the like.
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•Advertising and promotion of products through brochures, flyers, the internet and other means of communication; •Market the products and get work orders through, sales calls and negotiations with private corporations, individual businessman and the International market ;
•Motivating and coordinating with PWD entrepreneur groups and individuals to bring their products in the business center
•Technology transfer and seminars on entrepreneurship and tie-up with professionals, govt. agencies, private sector for market and business development programs
•Product research and development (R&D) to determine market trends, packaging, labeling and product costing
•Advocacy and lobbying for pwd issues and concerns
We develop the product and the market…..
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Project Results
• Build the entrepreneurial capacity of Persons with Disability
• It has facilitated the marketing of products and services of Persons with disability
• It has helped increase the level of awareness on the issues and concerns of Persons with disability.
• Persons with Disability in the communities were reached out and given the opportunity to join the skills training and capability building seminar organized by the business center.
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PWDs at work in the community Rattan Weaving and Candle Making
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Bag making using Water Lily
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Community Meetings
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Challenges and Lessons Learned• Price competitiveness - most of the products are labor
intensive that requires higher labor cost, hence, some processes were modified without sacrificing the quality of the products.
• Lack of working capital – some members cannot easily replenish their items at the outlet when their products are sold because of lack of revolving capital. The Business center further works on addressing this concern and studying the possibility of adopting Micro Finance as one way to keep them in business and eventually become self sustaining.
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Finished Products Educational Materials
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Tetrapak made furnitures
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Customized mobility aids
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Dep-Ed School chairs project
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DepEd Project – Educational Materials
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Training on Market awareness and Product Costing
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Exhibits
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PRODUCTS• Educational materials• Toys and puzzles• Corporate giveaways• Home décor from recycled items and native
materials• Bags• Greeting cards• Mobility aids• School chairs• Novelty items• Houseware and kiddie furniture
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from BERNALESHANDICRAFTS in Quezon
from DELOS REYESHANDICRAFTS from GINTONG
PANGARAP &GREGGY’S CHICHARON
from LEO’S NATIVEHANDICRAFTS Pampanga
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from MAJJICKMARCELO
from RODRIGOMABELLA
from Group of Women with Disability
from TWH ITEMS
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Marketing Strategies• Center’s target customers are government agencies
(including LGUs) and private corporations.
• Linking the Business Center to companies thru its Corporate Social Responsibility
• PWD’s as Marketing Representatives
• Network with International PWD organization like Workability International
• Work harder on the credibility of the pwd business through quality, quantity and timeliness
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Market Opportunities
• Corporate Social Responsibility of Companies• Participate in regular bidding and constant
monitoring of notices through (GPS)• Executive Order 417 – Directing the
Implementation of Economic Independence program for PWD.
• Organization and joining bazaars and trade fairs• E-malls, Outlets • Replicate the project Internationally by
networking with pwd groups
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“ IT IS NOT WHAT A MAN HAS LOST BUT WHAT IS LEFT THAT IS IMPORTANT”