case studies: redbox & subway slimdown challenge
Post on 17-Oct-2014
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DESCRIPTION
Is there ROI in social media? Take a look at a couple of case studies SayItSocial had a hand in...TRANSCRIPT
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Corporate social media consulting, training & tools
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‘Advocacy’ Is Today's ROI
Case Studies
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Objective
Gain Exposure For Video Game Rentals
Test Power of Social Media
Objective
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Objective
what did we do?
strategy!
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Objective
build your advocates!
Advocates
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Objective
Come Join “redbox gamers federation!”
31 Custom links created28 Advocates given a handbook (For Facebook, Twitter etc.)
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Objective
Fan Page Url FansVideo Games http://www.facebook.com/videogamer 31,977Google-Wave Wilmington, NC http://www.facebook.com/GoogleWaveWilmington 208UNCW http://www.facebook.com/pages/Wilmington-NC/UNCW/8357990919?ref=ts 7,823redbox http://www.facebook.com/redbox 179,283Jacksonville, NC: Home of Camp Lejeune and MCAS New Riverhttp://www.facebook.com/pages/Jacksonville-NC-Home-of-Camp-Lejeune-and-MCAS-New-River/140990738445 2,494Coast 97.3 - WMNX Wilmington http://www.facebook.com/coast973 1,842xbox 360 http://www.facebook.com/pages/XBox-360/8134907356 49,235Xbox 360 Live Gamercard http://www.facebook.com/Xbox.360.Live.Gamercard 94,105PS3 http://www.facebook.com/pages/PS3/16069682199 11,449PS3 http://www.facebook.com/pages/PS3/5718573068 286,180PS3 Network http://www.facebook.com/pages/PS3-Network/9384629636 7,855Nintendo Wii http://www.facebook.com/pages/Nintendo-Wii/7116262530 99,144
results“Ethical” Facebook Tagging, engagement, relationship building
771,595
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Advocates with “Pools” of trusted friends
727
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Objective
summary?
the haps
viral awareness – redbox games
Poss. marketing reach: 772,000+
ILM vs. RENO – 89% Clicks ILM
game rentals increased 5, 10, 65%+
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Objective
advocacy = ROI
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Objective
sell ticketsObjective
build weight loss awareness
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Objective
what did we do?
strategy!
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Objective
build your advocates!
Advocates
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Objective
use your peoples…
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Objective
Facebook fans army!Shay Sorrells – 12,552 friendsPaul Martinelli – 2,987 friendsChristine Avanti – 764 friendsDan Vega – 546 friendsOther Speakers, buzz campaign Advocates – 4,200+ friends
Total – 21,049+
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Objective
instruct your army!
$$$
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Objective
create “buzz worthiness” create “buzz-worthiness”
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Objective
launch sweepstakes, contest!
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Objective
launch sweepstakes, contest! launch sweepstakes, contest!
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Objective
launch sweepstakes, contest!
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Objective
other viral tools…
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stats!
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ROI?
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Objective
numbers don’t lie…
Facebook0
50100150200250300350400450500
Registration page U
niqu
e Pa
ge V
iew
s
71%
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results?
That’s me!
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top 5 takeaways
1. research target audience (Facebook groups etc)
2. search for buzz campaign advocates3. create a reward system for advocates4. create sense of urgency, contest etc..5. Measure, Measure, Measure
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advocacy = ROI
Talk+Trust=
Transaction
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Corporate social media consulting, training & tools
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Thank you!
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