case study #11 · 1. asi global advertising impressions survey, 2016. case study #11: the academy...

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1. ASI Global Advertising Impressions Survey, 2016. Case Study #11: The Academy of Music & Arts - Minnesota was invited to compete in the International Scholastic Music Competition in London, England. Parents, alumni, and community members quickly banded together to raise funds to support the students’ travel and accommodations, where they’d be able to showcase their musical talents on a global stage. THANKING DONORS FOR GIVING BACK IDEAS FOR: Cause Marketing, Education, Fundraising Full Color 360° Imprint Area: 3.18”x1.6” To thank donors for their charitable gifts, volunteers custom-designed a special thank you pen and water bottle to give to each person who made a minimum donation of $100. Students created handwritten thank you notes to be featured on the large wraparound imprint areas. The promo items aided awareness for the Academy and its fundraising efforts. Writing instruments like pens are kept an average of 6 months and are used about 3 to 4 times per day, 1 providing excellent brand exposure. Item: #CTQ - Elite FUNDRAISING

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Page 1: Case Study #11 · 1. ASI Global Advertising Impressions Survey, 2016. Case Study #11: The Academy of Music & Arts - Minnesota was invited to compete in the International Scholastic

1. ASI Global Advertising Impressions Survey, 2016.

Case Study #11:

The Academy of Music & Arts - Minnesota was invited to compete in the

International Scholastic Music Competition in London, England. Parents, alumni,

and community members quickly banded together to raise funds to support the

students’ travel and accommodations, where they’d be able to showcase their

musical talents on a global stage.

THANKING DONORS FOR GIVING BACKIDEAS FOR: Cause Marketing, Education, Fundraising

Full Color 360° Imprint Area: 3.18”x1.6”

To thank donors for their charitable gifts, volunteers

custom-designed a special thank you pen and water bottle to give

to each person who made a minimum donation of $100.

Students created handwritten thank you notes to be featured on

the large wraparound imprint areas.

The promo items aided awareness for the Academy and its

fundraising efforts.

Writing instruments like pens are

kept an average of 6 months and

are used about 3 to 4 times per

day,1 providing excellent brand

exposure.

Ite

m: #

CT

Q -

Elit

e

A CREATIVE CANVASIDEAS FOR: Creative Agencies, Event Marketing, Fashion

FUNDRAISING