company brief.Named the “Best Bank in Cambodia for 2014” by Euromoney, ABA Bank is one of Cambodia‘s premier banking institutions.

project brief.Web Essentials served as a full-service agency and was responsible for creating the website concept, design, technical concept, website integration and for the technical development of personalized features.

business benefits.

Case Study aba bankwww.ababank.com

The website has become an important entry point for potential new clients with 30% of its visitors arriving via a mobile device.

ABA Bank is a pragmatic yet forward-thinking company, andnow its website ref lects this.

ABA achieved its ambition todeliver the industry‘s most advanced banking website to itsCambodian customers.

what we did technically. Developed a fully responsive website based on Twitter Bootstrap and

TYPO3

Created a multilingual portal with multiple templates for the corporate area and for the product-specif ic area

Developed multiple personalized features such as an exchange calculator, a loan calculator, a partner directory, and a branch and ATM directory with Google Maps

Implemented chat functionality, a newsletter subscription and contact forms, to generate leads and to serve existing clients

A mobile API is also planned

about webessentials.

Web Essentials is a leading provider of website and web development services. Founded on Open Source and ethical values we help clients add high quality capacity and specialist expertise. Our services are sought after by leading companies across Europe and Asia. Making these services easy to use enables our clients to Think Big and grow their businesses more prof itably. Find out more on our website:

www.web-essentials.asia Or send us an email:

sales@web-essentials.asia

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With Web Essentials we were able to deliver on our aspirations to create one of the most technologically advanced websites in Cambodia.

The www.ababank.com website is fully responsive and looks great on mobile phones, tablets, desktop computers or laptops. TYPO3 CMS gives us a stable, f lexible, scalable foundation and allows us to continue improving the website. From the backend side, there is a lot of features that we can use to set up new pages, move content, launch and communicate our campaigns and customer relevant information. But we are a large company, so people from different departments can also contribute to the website and easily edit the content.

Furthermore, TYPO3 allows to create APIs to exchange information between Mobile Apps and the website, which is convenient and can bring certain benef its.

With Web Essentials, we have a partner who sees the end user‘s perspective, is always on the forefront with the newest web trends and who is technically experienced in large projects. We feel conf ident in taking new steps with such a partner at our side.“

Zokhir Rasulov, CMO