case study: al jazeera extends its business and consumer reach with robust, world-class api...

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CaseStudy:AlJazeeraExtendsItsBusinessandConsumerReachWithRobust,World-ClassAPIManagementRizwanAhmad- HeadofDigitalPlatforms- AlJazeeraMediaNetwork

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Abstract

AlJazeeraMediaNetworkdeliverscontentthatcaptivates,informsandinspires.Launchedin1996,AlJazeerahasemergedasapreferredsourceofnewsandinformationformillions,makingitoneoftheworld'smostinfluentialnewsnetworks.

Themedialandscapeischangingrapidly,anddigitalplatformsareemergingasthepreferredwayformass-reachandengagementtoquenchpeople’sever-increasingdemandforinformationanywhere,anytime,onanydevice.Theorganizationsthatwillinnovateandleadthecompetitivemediamarkethaverobust,resilientandagileAPIsthatsupportdistributionofallbusinessdataandcontentformatsquicklytoawiderangeofaudiencesandpartners.

Inthissession,AlJazeerawillshareitsvisionandinsightintohowitleveragesAPIstoextenditsbusiness,growitsreachtoviewers/consumers,pushbroadcastingfrontiersandtakethenetworktonewheights.

RizwanAhmadAlJazeeraMediaNetworkHeadofDigitalPlatforms

[email protected]@rizahmed


Agenda

ABOUTALJAZEERAMEDIANETWORK

ALJAZEERADIGITALOPTIMIZATION

QUESTIONS

APIPLATFORMSTATUS

HOWALJAZEERAPLANNEDIT?

USAGESCENARIOS

1

2

3

4

5

6


AboutAlJazeeraMediaNetwork


→ 5 Languages

→ 7 Live Broadcast Channels

→ 80+ Bureaus Worldwide

→ 50+ Digital Products

→ 100+MM Monthly Pageviews

→ 25+MM Monthly Active Users

→ 70+MM Followers

AboutAlJazeeraMediaNetwork


BusinessFunctionsAcrosstheOrganization

• SupportServices

• ProjectManagement

Enterprise

• OnScreen• Online• AcquireandCreate

Production

• ServiceDelivery

• ServiceManagement

• QC&Monitoring

Operations

• ReachandEngagement

• RevenueandMonetization

Distribution


AlJazeeraDigitalOptimization


Direct or indirect optimization of all processes, platforms, people, partners and other enablers that are pivotal to the success of AJMN’s digital presence.

Al Jazeera Digital OptimizationADO

PEOPLE

Stakeholders, Business Experts, Researchers, Editors, Platform Producers, Architects, Analysts, Engineers, etc.

PROCESSES

Strategy, Policies, Planning, Workplace transformation, Convergence, Workflows, SDLC, Delivery, SLAs, Procurement, etc.

TECHNOLOGY

Platforms, CMS, DAM, APIS, Infrastructure, CDN, Cloud services, Social media, Ads management, Analytics, etc.

ADO


Al Jazeera Digital OptimizationADO VOD&

STREAMINGAPIs,ESB,BAAS

DIGITALANALYTICS

DIGITALASSETMANAGEMENT

SOCIALENGAGEMENT

ENTERPRISEMOBILITY

CONTENTMANAGEMENT

CDN&HOSTING PROCESSES

Direct or indirect optimization of all processes, platforms, people, partners and other enablers that are pivotal to the success of AJMN’s digital presence.


APIPlatformStatus


PreviousStateDoingThingsRight…

§ ContentDistributionAPIs– Mature,robust,central– Anysource,anyschema,

anyformat– 150+endpoints– Limitedgovernanceand

analytics– LimitedSLAand

Monetization

§ EnterpriseServiceBus&BaaS– Mostlypointtopoint– Adhoc implementations– Limitedcross-platform

standardization


§ 4DistinctFunctions– ContentAPIs– EnterpriseMobility– ServiceBus– BackendasaService

§ Objectives– Centralization– Standardization– Optimization– Omni-channel– Cross-platformintegrations– Monetization

CurrentStateDoingRightThings…


SelectingtheRightAPIPlatform


SelectingtheRightAPIPlatformGeneralPlatformCapabilities

§ ProvisioningandManagement

§ SimplicityandEaseofUse

§ Performance

§ Security

§ SupportandOperations

§ MobileandCloudReady

§ ProgrammabilityandExtensibility

§ ProductRoadmap


CORPORATE DIGITAL

ENTERPRISE BROADCAST

SOCIAL

PARTNERS

IoT

PRODUCTS

SCHEDULESASSETS SPECIAL

INTRANETSERVICES

ERP LOBAPPS

PLATFORMS

SelectingtheRightAPIPlatformTechnologyLandscape

CLOUD


SelectingtheRightAPIPlatformIntegrationPatterns

SYSTEM- A

SYSTEM- B

SERVICE- A INTERFACE- A

SERVICE- ABINTERFACE– AB1

INTERFACE– AB2


SelectingtheRightAPIPlatformBuildingBlocks

• Pass-through• Transformation• Lookups• Automation• Scheduling• Triggers• Logs

SERVICES

• BusinessFunctions

• BusinessData• UserPermissions• Configurations

SYSTEMS

• Protocols• Schemas• Formats• Control• Governance• Endpoints• Versions• Documentation

INTERFACES


SelectingtheRightAPIPlatformConsideringDigitalDisruption

CLOUD COGNITIVE BOTS

Media BIGDATA IoT


SelectinganAPIPlatformPrepareforthe“Any”Factor

§ OpenPlatform

§ OpenStandards

§ Extensible

§ Customdevelopment


ImplementationScenarios


BackendAsAService

ContentAPIs

MobilityGateway ServiceBus

ImplementationScenarios

Platforms Products

Hackathons

Partners

IdentityManagement

DeviceProvisioning

MicroServices

Automation

EnterpriseSystems

MediaSystems

CorporateSystems

Monetization Distribution


B2BusinessConsumerDeveloperEnterprise

Automation


SpecialThanksBehindtheScenes…

Wael HallalCA TechnologiesQATAR

Pierre HannaCA TechnologiesUAE


Contact…WeLoveDiscussingPlatforms…

Jad GhanemPrincipal Engineer, API PlatformsAlJazeera Media NetworkQATAR

Rizwan AhmadHead of Digital PlatformsAlJazeera Media NetworkQATAR

[email protected]

[email protected]

@rizahmed

rizwan77


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