CASE STUDY ANALYSIS

FAREEDY’S METHOD

GOALS THE MAIN PURPOSE IS TO DEVELOP STUDENT’S

ANALYTICAL SKILLS AND FURTHER TO ENHANCE:

• TECHNICAL SKILLS• CRITICAL ANALYSIS OF BUSINESS ISSUES• PROBLEM SOLVING TECHNIQUES• DECISION MAKING SKILLS• COMMUNICATION/PRESENTATIONS SKILLS

OBJECTIVES

1. Identification and Diagnosis of ISSUES/Problems.

2. Identify and justify CORE issue(s) or problem(s)

3. Make recommendations for possible resolution of problems.

ASSUMPTION

• THE BASIC FUNDAMENTAL ASSUMPTION OF THE CASE STUDY METHOD IS THAT THE STUDENTS KNOW THE PRINCIPLES AND THEORIES AND HAVE READ THE RELEVANT TEXTBOOKS AND OTHER MATERIAL ON THEIR OWN

STARTING OUT

1. Read the case first time – Just read it.

2. Read the case SECOND time with more concentration.

3. Put the case aside and start with your READING LIST. Read Relevant Text Book Chapters, Recommended Books, and Journals and Articles.

WORKING ON A CASE STUDY INDIVIDUALLY

1. Have the Three Highlighters/Visors with you

i. Orangeii. Yellowiii. Green

2. Read the case THIRD time BUT very slowly and carefully.

3. You will use the Highlighters on your case itself.

USE OF HIGHLIGHTERS

i. YELLOW: to highlight statistical/quantitative Data i.e. FACTS

ii. GREEN: for important qualitative information.

iii. ORANGE: To highlight and identify the Problems/ Issues

DO USE the 3 Highlighters very Cautiously and Sparingly

EXHIBITS

• EXHIBITS ARE VERY IMPORTANT. THEY ARE NOT GIVEN TO MAKE THE CASE THICK. THEY ARE VERY USEFUL IN PROVIDING A COMPLETE PICTURE OF A CASE AND ITS ANALYSIS.

• MANY TIMES IT IS A GOOD IDEA TO START FROM THE LAST EXHIBIT OF YOUR CASE AND WORK YOUR WAY BACKWARDS.

• WRITE ANALYSIS OF YOUR EXHIBIT ON THE EXHIBIT ITSELF.

• YOU WILL USE THE ANALYSIS OF THE EXHIBITS TO SUPPORT YOUR ARGUMENT OF THE CASE.

EXHIBITS

• BUSINESS POLICY CASES ARE COMPLEX AND HAVE A LOT OF EXHIBITS.

• YOU MUST USE THE INFORMATION GIVEN IN EXHIBITS TO ANALYZE YOUR CASE.

• A BALANCE SHEET, INCOME STATEMENT AND CASH FLOW STATEMENT ARE USUALLY GIVEN, AND YOU MUST WORK THE NUMBERS.

EXHIBITS• SOME CASES HAVE SEVERAL EXHIBITS WHICH

HAVE A LOT OF FINANCIAL DATA AND SOME CASES SUCH AS HRM HAVE OTHER TYPES OF CHARTS AND FORMS AS EXHIBITS.

• SO THERE IS A VARIETY OF EXHIBITS FOR EACH TYPE OF COURSE WORK AND SUBJECT (E.G MARKETING STRATEGY)

• USE EXHIBITS INTELLIGENTLY.

AFTER YOU HAVE USED YOUR HIGHLIGHTERS AND STUDIED THE EXHIBITS.

NOW you are ready to tackle the case.

ON ONE SCRAP PAPER: List and Number all the FACTS (Yellow).

ON SECOND PAPER: List and Number all the QUALITATIVE INFORMATION (Green).

ON THIRD PAPER: List and Number all the ISSUES and PROBLEMS (Orange)

The above are your WORKING DOCUMENTS.

GROUP MEETING

NOW ALL GROUP MEMBER SHOULD SIT SOME PLACE (TRC

– I, II, III, 4, LIBRARIES, CAFÉ ETC) AND DISCUSS AND

WORK TOGETHER AS FOLLOWS.

THE GROUP MEMBERS SIT DOWN TOGETHER AND NOW BRAINSTORM/THINK/PONDER AND

DO THE FOLLOWING:

Start to RELIST YOUR FACTS AND QUALITATIVE statements in order of importance (Write short notes – Why you did what you did)

A. THIS WILL REQUIRE CONCENTRATION and Time because you are making “Decisions” about what is most important and least important.

B. TRY TO IDENTIFY ONLY THE RELEVANT FACTS (QUANTITATIVE DATA) WHICH ARE EXTREMELY IMPORTANT AND RELEVANT QUALITATIVE STATEMENTS WHICH ARE IN LINE WITH THE ISSUES AND PROBLEMS (ORANGE COLOUR) YOU HAVE IDENTIFIED.

LOOK AT ISSUES/ PROBLEMS(ORANGE COLOUR)

A. Do Brainstorming again. THIS time you are trying to RE-LIST all the problems in the order of importance. (Write short notes why and reasoning/argument for your decision)

B. Then identify the “CORE PROBLEM” by process of elimination of other issues. (Write short notes on your reasoning)

THE LIST OF FACTS AND QUALITATIVE STATEMENTS SHOULD JUSTIFY THE PROBLEMS/ISSUES IDENTIFIED BY YOU IN THE CASE.

A. WRITE YOUR CORE ISSUE/PROBLEM IN BOLD LETTERS.

B. AND JUSTIY Why you think this is the CORE problem. You have written Short Notes in your scrap/rough work. Use these notes and the facts and qualitative statements for this justification. THIS IS THE MOST IMPORTANT PART OF YOUR ANALYSIS.

RECOMMENDATIONS/ SOLUTIONS

A. ONCE YOU HAVE justified the “CORE PROBLEM”, THINK, LIST all the Possible Solutions. (Write short notes as to why)

B. Rank all Possible Solutions in the order of your Preferences. (Write short notes as to why)

c. You have Ranked your solutions. Do PROCESS of ELIMINATION (Write short notes) and Select the Best Solution.

D. JUSTIFY your solution.

E. WRITE CONCLUSION (very Important)

F. Restate the CORE PROBLEM and the POSSIBLE SOLUTION you are Presenting.

WRITTEN ANALYSIS OF A CASE

• WAC IS NORMALY FROM 5 TO 10 PAGES Of COMPREHENSIVE CASES.

• HOWEVER YOU MUST SUBMIT A FOLDER WITH WAC THAT IS YOUR ROUGH OR SCRAP WORK THAT REALLY SHOWS THE GROUP EFFORT TO SOLVE THE CASE.

THANK YOU!