CASE STUDY ANALYSIS

What to do?

1. Identify and define the key business terms in the case

study. Make sure you have exact definitions andexplanations which have direct relevance to the casestudy.

2. Sketch out the main characters in the case study.who are they? What are their roles? If they are leaders,what are their qualities or style?

3. Identify a mission or vision if one is not given.

what are the organization's main objectives.

4. Which market is the organization currentlyoperating in? Is it a niche or a mass market?

Who arethe key competitors?

5.Determine who the internal and externalstakeholders are.

6. Undertake a PEST or STEEPLE analysis from the

stimulus.

7. What is the organization’s current financial position? Are there any liquidity and profitability concerns

6. Do any areas of concern in the organization

immediately present themselves? For example;

MotivationCommunicationLeadership and management issues

HL-ADDITIONAL

9. What is the prevailing corporate culture in the

organization? Is it appropriate given the financial

position, leadership style adopted and external

environment?

10. To what extent does change need to take place?

What are the key driving or restraining forces for

change? Need to draw up a force field analysis for the

firm.

11. Is the company too centralized or decentralized?

how important is the informal organization?

12. Find out the degree and nature of conflictsuggested within the case study