Case study Ashoka spintex

INTRODUCTION

Set up in 1920

Formerly known as Ashoka Mill Ltd.

Not doing well in 1980

Registered as a sick company in 1990

The weaving & processing units closed down in 1992

Got new gm in 1992 (B.B.Sharma)

It start growing from 1994-1997

PROBLEMS ENVIRONMENTAL

PROBLEM Competition with unorganized sector

Financial problem

Image in market

Financial crisis

Non availability of funds by banks

Increase in vat to polyester staple fiber

Rise in price of raw material

PROBLEMS

CASH LOSS PROBLEM

Increasing production cost

Per unit realization stagnant

Increase of working capital

Cash loss

Rise in unsecure credit

Rise in price of raw material

PROBLEMSEfficiency related

Low customer utility level

Less production

Lack of attention paid to quality and finishing of product

liquidity problem

PROBLEMSOTHER

PROBLEMS Internal conflicts

Communication gap

Less production

CHANGE MODEL USED

LEWIS’S CHANGE MODEL

UNFREEZING

MOVING

REFREEZING

LEWIS’S CHANGE MODEL

Unfreezing

Proper preplanning

Considering the advantages and disadvantages of implementation of change

Involving everyone in decision making process

Give freedom to middle and lower level to share their views related to change

LEWIS’S CHANGE MODEL

Moving

Providing training to the employee

Reducing communication gap

Increasing employee involvement

LEWIS’S CHANGE MODEL

Refreezing

Motivation

Removing bottleneck

Helping employees paying more attention while performing

Any quarry