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Page 1: Case Study: Automotive campaign effectiveness. e… · Key Messages TV demonstrates its power to achieve broad audience reach - without TV in the mix cut-through would have been dramatically
Page 2: Case Study: Automotive campaign effectiveness. e… · Key Messages TV demonstrates its power to achieve broad audience reach - without TV in the mix cut-through would have been dramatically

Case Study: Automotive campaign effectiveness. ©TNS June 2015

Page 3: Case Study: Automotive campaign effectiveness. e… · Key Messages TV demonstrates its power to achieve broad audience reach - without TV in the mix cut-through would have been dramatically

Case Study: Automotive campaign effectiveness. ©TNS June 2015

Page 4: Case Study: Automotive campaign effectiveness. e… · Key Messages TV demonstrates its power to achieve broad audience reach - without TV in the mix cut-through would have been dramatically

Case Study: Automotive campaign effectiveness. ©TNS June 2015

Page 5: Case Study: Automotive campaign effectiveness. e… · Key Messages TV demonstrates its power to achieve broad audience reach - without TV in the mix cut-through would have been dramatically
Page 6: Case Study: Automotive campaign effectiveness. e… · Key Messages TV demonstrates its power to achieve broad audience reach - without TV in the mix cut-through would have been dramatically

Case Study: Automotive campaign effectiveness. ©TNS June 2015

Page 7: Case Study: Automotive campaign effectiveness. e… · Key Messages TV demonstrates its power to achieve broad audience reach - without TV in the mix cut-through would have been dramatically

Case Study: Automotive campaign effectiveness. ©TNS June 2015

Page 8: Case Study: Automotive campaign effectiveness. e… · Key Messages TV demonstrates its power to achieve broad audience reach - without TV in the mix cut-through would have been dramatically

Case Study: Automotive campaign effectiveness. ©TNS June 2015

Page 9: Case Study: Automotive campaign effectiveness. e… · Key Messages TV demonstrates its power to achieve broad audience reach - without TV in the mix cut-through would have been dramatically
Page 10: Case Study: Automotive campaign effectiveness. e… · Key Messages TV demonstrates its power to achieve broad audience reach - without TV in the mix cut-through would have been dramatically

Case Study: Automotive campaign effectiveness. ©TNS June 2015

Page 11: Case Study: Automotive campaign effectiveness. e… · Key Messages TV demonstrates its power to achieve broad audience reach - without TV in the mix cut-through would have been dramatically
Page 12: Case Study: Automotive campaign effectiveness. e… · Key Messages TV demonstrates its power to achieve broad audience reach - without TV in the mix cut-through would have been dramatically

Case Study: Automotive campaign effectiveness. ©TNS June 2015

Page 13: Case Study: Automotive campaign effectiveness. e… · Key Messages TV demonstrates its power to achieve broad audience reach - without TV in the mix cut-through would have been dramatically
Page 14: Case Study: Automotive campaign effectiveness. e… · Key Messages TV demonstrates its power to achieve broad audience reach - without TV in the mix cut-through would have been dramatically

Case Study: Automotive campaign effectiveness. ©TNS June 2015

Page 15: Case Study: Automotive campaign effectiveness. e… · Key Messages TV demonstrates its power to achieve broad audience reach - without TV in the mix cut-through would have been dramatically

Case Study: Automotive campaign effectiveness. ©TNS June 2015

Page 16: Case Study: Automotive campaign effectiveness. e… · Key Messages TV demonstrates its power to achieve broad audience reach - without TV in the mix cut-through would have been dramatically

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