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THE CUSTOMER

Big Y is a prominent, privately owned retailer operating more than 78 full-line grocery, convenience and fuel stores in New England.

Country: USA

Industry: Supermarket Chain

Services Provided: Fujitsu Connected Retail Portfolio

Website: https://www.bigy.com/

Case Study Big Y Foods, Inc.

www.fujitsu.com/us

The challenge Like many grocery retailers in North America, Big Y is re-aligning its business and technology strategy to combat an intensifying competitor landscape including emerging pure play ecommerce contenders who are attempting to capture a significant share of their customers.

As an important part of their strategy, Big Y required a new partner who could align with their key IT and Business leadership’s vision and deliver an entirely new point of service solution to grow sales, run their stores more efficiently, and better position Big Y competitively, both today and in the future.

The solutionIn response to this imperative, Big Y embarked on a path to their own Digital Transformation by implementing the Fujitsu Connected Retail portfolio, including:

■ Fujitsu Fresco™ Point of Sale Selling Platform

■ Fujitsu Retail Suite products StoreCenter™ software, CustomerCenter™ software, and ReturnCenter™ software

■ Fujitsu Fresco Fuel software

■ Fujitsu U-Scan® Self-Checkout

■ Fujitsu Taskforce™ wearable communications

The Fujitsu Fresco solution and the Fujitsu Retail Suite contain all of the key functional capabilities that are required to run today’s full-line grocery store, included front-end point of service and back office operations, in-store communications, comprehensive real-time reporting, complex promotions and pricing. The Fujitsu Fresco solution delivers a totally new user-interface designed to speed up transaction time and improve checkout accuracy. The Fujitsu Fresco solution also contains out of box integrations to other key point of service in-store systems such as pharmacy, Fujitsu U-Scan self-checkout, NPLex, StopLift and cafés.

Case StudyBig Y Foods, Inc.

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Case Study Big Y Foods, Inc.

ContactFUJITSU AMERICA, INC.Phone: 1-800-831-3183 www.fujitsu.com/us Email: AskFujitsu@us.fujitsu.com

Fujitsu and the Fujitsu logo are trademarks or registered trademarks of Fujitsu Limited in the United States and other countries. Fujitsu Fresco, Taskforce, StoreCENTER, ReturnCENTER, and CustomerCENTER are trademarks or registered trademarks of Fujitsu America, Inc. in the United States and other countries. U-Scan is a trademark or registered trademark of Fujitsu Frontech North America Inc. in the United States and other countries. All other trademarks referenced herein are the property of their respective owners.

Copyright© 2019 Fujitsu America, Inc.All rights reserved.19.0301.0855

Outside the store, Big Y is also implementing Fujitsu Fresco Fuel software, an optional fully integrated extension to The Fujitsu Fresco solution. Fresco Fuel combines all fuel sales and dispensing operations on the same application platform with Fresco grocery. Whether the forecourt is on-site, remotely located with a staffed booth or Convenience store, one application is all that is required to manage all fuel sales, convenience or grocery sales, and the store’s operation. The above technologies work together to deliver seamless sales, operations and reporting capabilities for Big Y and their customers.

Fujitsu Fresco software also contains key enabling technology to support Omni-channel sales and operations such as on-line sales, in-store pick-up, and in-store Mobile Shopping. With Fujitsu Fresco software, Big Y will be ready to implement these and many other internally developed and partner solutions in the future.

To enhance store operations, associate productivity, and customer service, Big Y has also implemented the Fujitsu Taskforce platform, a patent pending, bi-directional in-store communications platform. The Fujitsu Taskforce platform is pre-integrated with the Fujitsu Fresco solution, including Fuel and Fujitsu U-Scan point of service applications, which enables cashiers, store associates and the store management team in the store to send and receive automated messages and alerts on hand held or wearable technology. The Taskforce platform alerts can be easily customized to suit any retailer’s specific needs. Today, Big Y uses the Fujitsu Taskforce platform to send and receive alerts from point of service locations throughout the day for high-priority actions such as manager overrides, change requests, customer help, age verification, self-checkout interventions, price check and many other common operational needs.

Business benefits With the investment and completion of their transformation, Big Y will realize many benefits such as improved customer service, faster checkout, improved checkout accuracy, greater employee productivity, real-time sales reporting , better visibility to overall store performance, improved store-level communication, enhanced promotions and loyalty functionality, and many other key business gains and efficiencies. Additionally, Big Y store operations will gain many immediate functional enhancements such as enhanced and consolidated sales reporting,

efficiency gains in back office operations, cash management, store-to-store rain checks, centralized returns, and fully integrated Fuel sales and operations reporting.

Fujitsu solutions also deliver several important enterprise level operational tools that enable Big Y to support all their stores faster and more effectively. For example, Big Y can make many system configuration changes on their own without expensive, time-consuming software changes. Changes to User Interfaces, flash pricing and promotions, ad-events, even security and access control changes all can be managed from the enterprise. Moreover, whether changes are required for a single store, specific types of stores, or all stores, the Fujitsu Fresco solution is designed to accommodate many common business rules and requirements.

Perhaps most importantly to Big Y and their Digital Transformation journey is the partnership with Fujitsu who also has a deep determination to succeed and sharp focus on the future of food and fuel retailing. Big Y recognized the Fujitsu broad capabilities across many technological frontiers, significant retail experience and commitment to collaborate and innovate with Big Y. The Fujitsu solution architecture and development strategy will enable Big Y to deliver capabilities in an agile manner, and be more responsive to rapid market changes and demands from their business.

Big Y was in search of a technology partner to help it to achieve competitive advantage via technology, operational process improvement, and an unrivaled customer experience so that it can drive customer loyalty and retention in a very competitive marketplace. They found it in Fujitsu.

About FujitsuFujitsu is the leading Japanese information and communication technology (ICT) company, offering a full range of technology products, solutions, and services. Approximately 140,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.1 trillion yen (US $39 billion) for the fiscal year ended March 31, 2018. For more information, please see www.fujitsu.com.