case study doubletree by hilton cookie careavan tour- social media campaign
DESCRIPTION
Case Study DoubleTree by Hilton Cookie CAREavan Tour- Social Media Campaign. Diana Plazas Director of Online Marketing for DoubleTree Hotels, Hilton Worldwide. Amy Jo Martin Founder & CEO Digital Royalty. DoubleTree by Hilton Cookie CAREavan Campaign. Presented by: - PowerPoint PPT PresentationTRANSCRIPT
Case StudyDoubleTree by Hilton Cookie CAREavan
Tour- Social Media Campaign
Amy Jo MartinFounder & CEODigital Royalty
Diana PlazasDirector of Online
Marketing for DoubleTree Hotels, Hilton Worldwide
DoubleTree by Hilton Cookie CAREavan Campaign
Presented by: Diana Plazas & Amy Jo Martin
1 Truck + 50 States + 25th Anniversary
Digital Royalty
OMD
Larid+ Partners
Ketchum
Gensler
Organic
1,000 employees
125 DoubleTree by Hilton Hotels
The Tour “Hub”
• Socialite Program• #SweetBreak Stops• Cookie Truck Contest • Public relations • Blogger outreach • Partnerships• Charity involvement
Integrated Campaign
• 270,000 Cookies • 120% increase in Facebook “Likes”• 10,000+ Sweepstakes entries • Foursquare moving spot• 1,200 print & online features• 230 broadcast features • 2 billion impressions• 32% increase Return on Influence
The Results
Thank You!
@DianaP & @DoubleTree@AmyJoMartin & @DigitalRoyalty