CANNED BANNERS

Performance lift with HTML ad creative

Originally launched as Flash (SWF) ads, the creative was later switched to animated HTML. The animated HTML creative had the exact same animation and interactivity as the Flash ads, but the change in format allowed the campaign to expand to iPads, iPhones, and other ad inventory that prevents Flash ads from being seen.

By updating the ad format to HTML and expanding the range of inventory on which the ads could be served, clickthrough rates doubled, which reduced the media spend needed to meet tra�ic objectives.

Campaign challenges

This campaign presented several challenges that could only be solved by high-performing dynamic ad creative:

The products, prices, and retailers would be changing minute by minute.

This particular price comparison site features millions of distinct o�ers every day.

Every click would have to pass through its own unique click-tracking link, which would have to be encrypted on-the-fly.

Client: A top price comparison website.Campaign objective: Drive cost-e�ective tra�ic to retailer websites.

Media buying with Exact Drive

Canned Banners worked with our media buying partner Exact Drive. The campaign was launched and optimized using Exact Drive’s proprietary Booking Engine DSP, built on the AppNexus platform.

API-driven dynamic ad creative

To meet the complex requirements of the campaign, Canned Banners developed dynamic display ad creative that would connect to the price comparison website’s API, pulling fresh products & o�ers 24x7.

The dynamic ad units, developed in standard IAB sizes, allow the user to browse mutliple deals within the ad.

Want to see the actual campaign? Do you have questions?For more information, contact us at info@cannedbanners.com.

www.cannedbanners.com 300 Brannan St, San Francisco, CA 94107

CASE STUDYDynamic display ads for major comparison shopping site