case study fullsix alpha roméo
DESCRIPTION
Notre approche : Réalisation de campagnes d’affiliation Création de sites dédiés pour « événementialiser » la sortie des modèles Mise en avant des offres produit par l’univers graphique du site de marque et la mise en place d’incentivesTRANSCRIPT
![Page 1: Case Study FullSIX Alpha Roméo](https://reader033.vdocument.in/reader033/viewer/2022061203/547d27ccb4af9fc1548b47b2/html5/thumbnails/1.jpg)
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Stakes :• Positioning Alfa Romeo as a car manufacturer in the forefront of "technology", "sportsmanship" and “elegance "• Generating traffic in automobile concessions through trial requests and preorders
Our approach:• Realization of affiliation campaigns• Creation of special websites on the occasion of new models’ launching• Product offers’ push via the graphic universe of the branded website and the implementation of incentives
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Branded Website
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Promotion Website
![Page 5: Case Study FullSIX Alpha Roméo](https://reader033.vdocument.in/reader033/viewer/2022061203/547d27ccb4af9fc1548b47b2/html5/thumbnails/5.jpg)
Preorders Website
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. Strategic Brand & Marketing Consulting
. Digital Strategy
. Integrated Advertising
. @lternative TV, Digital Advertising & Media
. Social Marketing, Content & Events
. Performance Based Media - Acquisition
. eCommerce
. Relationship Marketing
. Websites, Platforms & Applications
. Mobile & Shopper Marketing
. Consumer Research
. Analytics, Data & Performance
. Conversation Tracking & Analysis
![Page 7: Case Study FullSIX Alpha Roméo](https://reader033.vdocument.in/reader033/viewer/2022061203/547d27ccb4af9fc1548b47b2/html5/thumbnails/7.jpg)
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Enjeux :• Positionner Alfa Romeo en tant que constructeur à la pointe de la « technologie », de la « sportivité » et de « l’élégance » • Générer du trafic en concession automobile via les demandes d’essai et les précommandes
Notre approche :• Réalisation de campagnes d’affiliation• Création de sites dédiés pour « événementialiser » la sortie des modèles• Mise en avant des offres produit par l’univers graphique du site de marque et la mise en place d’incentives
![Page 9: Case Study FullSIX Alpha Roméo](https://reader033.vdocument.in/reader033/viewer/2022061203/547d27ccb4af9fc1548b47b2/html5/thumbnails/9.jpg)
Site de la marque
![Page 10: Case Study FullSIX Alpha Roméo](https://reader033.vdocument.in/reader033/viewer/2022061203/547d27ccb4af9fc1548b47b2/html5/thumbnails/10.jpg)
Site de promotion
![Page 11: Case Study FullSIX Alpha Roméo](https://reader033.vdocument.in/reader033/viewer/2022061203/547d27ccb4af9fc1548b47b2/html5/thumbnails/11.jpg)
Site de prévente
![Page 12: Case Study FullSIX Alpha Roméo](https://reader033.vdocument.in/reader033/viewer/2022061203/547d27ccb4af9fc1548b47b2/html5/thumbnails/12.jpg)
. Strategic Brand & Marketing Consulting
. Digital Strategy
. Integrated Advertising
. @lternative TV, Digital Advertising & Media
. Social Marketing, Content & Events
. Performance Based Media - Acquisition
. eCommerce
. Relationship Marketing
. Websites, Platforms & Applications
. Mobile & Shopper Marketing
. Consumer Research
. Analytics, Data & Performance
. Conversation Tracking & Analysis