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Nestlé Campaign Elisa Pataky

Case Studies

Agency: JWT

Advertiser: Nestlé

Sector: Consumer Goods

Campaign: Elisa Pataky Location: Spain

ChallengePromotional campaign for Nestle ice-creams during summer using distribution channels of

Nestle and in events where there would be a large number of young public.

Solution

By using an image of Elsa in the multimedia content sent through FuturLink Access

Points, the user was o�ered to download content for free. The content distributed was

a video of Elsa for Nestle, a screensaver of the campaign, a ringtone of the television

spot and an interactive application of Nestle Icecreams.

The image of Elsa Pataki and Nestle was present in The cream Fields Festival, in the

water park of Fantasy Island and in various points of distribution of Nestle. The public

could also download a “making of photography session” that Elsa did for Nestle and

also a free ringtone.

The interactive application o�ered a product of the brand depending on the mood

that the user would be in. The mobile phone depending on the reaction of each

customer recommended a product adequate to the person´s mood in that moment,

making the point of Sale more dynamic.

ResultsMore than 35,000 downloads were made, 14,668 downloaded the interactive application, 15,507 downloaded the video, 2118 the screensaver and 3,561 downloaded the music spot. Only 0.08% of the users rejected to receive content of the campaign.