case study goodfellow & goodfellow ltd. valda goodfellow – m.d. social media
TRANSCRIPT
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Case StudyGoodfellow & Goodfellow Ltd.
Valda Goodfellow – M.D.
Social Media
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Starting a new business
Commenced trading January 2012
Started using Social media immediately
Use 3 main twitter accounts (1 personal, 2 business)
Total no of followers on 3 accounts 9014 – overlap 10%
Established new brand in 1 week via twitter
Use to launch new products, events, news & other media
Taken us just over 2 years to reach £2.7m when it took us 20 years to reach that figure in the previous business
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Social MediaMarketing for Free
Raise awareness & create interest
Use the Social Media channels used by your customers
Reach thousands of potential customers instantaneously and for free
Following people through Social Media makes them think you are interested in who they are and what they do
Make what you say relevant and interesting to your customers
Faster than any other form of marketing
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Social MediaMarketing for Free
But beware
There is a risk that unhappy customers can vent their displeasure via Social Media, whether you use Social Media or not
Don’t ever get involved in negative Social Media
Don’t ignore Social Media. Your competitors won’t
Plan what messages you want to get across and read them through before you publish
Take Social media seriously. If you don’t, it won’t work