case study grand union - fram (en/fr)
DESCRIPTION
Our approach: Website upgrade organised in 3 axes : User-friendly interface and offers highlight. FRAM new design and atmosphere for each offer. Identification and optimisation of user-journey.TRANSCRIPT
![Page 1: Case Study Grand Union - FRAM (EN/FR)](https://reader035.vdocument.in/reader035/viewer/2022062307/5585badcd8b42a40548b4c86/html5/thumbnails/1.jpg)
![Page 2: Case Study Grand Union - FRAM (EN/FR)](https://reader035.vdocument.in/reader035/viewer/2022062307/5585badcd8b42a40548b4c86/html5/thumbnails/2.jpg)
Challenge :• Set FRAM’s website as a relational pillar in FRAM’s global strategy, not only a distribution outlet competing with the network's agencies.
Our approach:Website upgrade organised in 3 axes :• User-friendly interface and offers highlight.• FRAM new design and atmosphere for each offer. • Identification and optimisation of user-journey.
![Page 3: Case Study Grand Union - FRAM (EN/FR)](https://reader035.vdocument.in/reader035/viewer/2022062307/5585badcd8b42a40548b4c86/html5/thumbnails/3.jpg)
E-commerce website redesign
![Page 4: Case Study Grand Union - FRAM (EN/FR)](https://reader035.vdocument.in/reader035/viewer/2022062307/5585badcd8b42a40548b4c86/html5/thumbnails/4.jpg)
E-commerce website redesign
![Page 5: Case Study Grand Union - FRAM (EN/FR)](https://reader035.vdocument.in/reader035/viewer/2022062307/5585badcd8b42a40548b4c86/html5/thumbnails/5.jpg)
iPhone application
![Page 6: Case Study Grand Union - FRAM (EN/FR)](https://reader035.vdocument.in/reader035/viewer/2022062307/5585badcd8b42a40548b4c86/html5/thumbnails/6.jpg)
![Page 7: Case Study Grand Union - FRAM (EN/FR)](https://reader035.vdocument.in/reader035/viewer/2022062307/5585badcd8b42a40548b4c86/html5/thumbnails/7.jpg)
Enjeux :• Faire du site FRAM un pilier relationnel dans la stratégie globale Fram et ne pas être seulement un point de distribution en concurrence avec les agences du réseau.
Notre approche :Refonte du site organisée sur 3 axes :• Ergonomie générale et valorisation des offres• Nouveau design Fram et des univers de chaque offre• Identification et optimisation des parcours utilisateurs
![Page 8: Case Study Grand Union - FRAM (EN/FR)](https://reader035.vdocument.in/reader035/viewer/2022062307/5585badcd8b42a40548b4c86/html5/thumbnails/8.jpg)
Refonte du site e-commerce
![Page 9: Case Study Grand Union - FRAM (EN/FR)](https://reader035.vdocument.in/reader035/viewer/2022062307/5585badcd8b42a40548b4c86/html5/thumbnails/9.jpg)
Refonte du site e-commerce
![Page 10: Case Study Grand Union - FRAM (EN/FR)](https://reader035.vdocument.in/reader035/viewer/2022062307/5585badcd8b42a40548b4c86/html5/thumbnails/10.jpg)
Application iPhone