Case Study: Hasbro Monopoly Ultimate Banking Hasbro’s ‘Monopoly Ultimate Banking’ campaign outperforms industry benchmarks in ad recall and

purchase intent. The campaign achieves 83% viewability and 72.5 seconds in-view time.

The Objective

Campaign Results

To build and drive awareness of a modern banking version of the Monopoly game - Ultimate Banking. To best showcase the new game feature, an all-in-one Ultimate Banking unit with touch technology, that makes the game fast and fun and allows players buy properties, pay rent and tap their way to fortune, instantly.

Rich-media, multi-screen, online display ad format that wraps around entire web pages. 1) Eye-catching creative assets incorporated in the extended header

2) Interactive click-to-play video feature

3) Interactive pulsating product hot spots reveal more product information

4) Hasbro imagery and CTAs in both sidebars scroll the page with the user

The SolutionPageSkin Plus on Desktop & Tablet

Running on desktop and tablet across InSkin’s A-list, certified brand safe websites, including:

*In-view time - The length of time an ad has been active and in-view.**In-view rate - Percentage of impressions where at least 50% of an ad was in-view for at least one continuous second and considered viewable.

inskinmedia.com | +61 417 684 214australia@inskinmedia.com

Click-through rate

Desktop Tablet

In-view time*

0.64% 1.66%

In-view rate**

85.96% 74.27%

76.07s 61.06s

Source: Moat viewability reporting

A S I A

1 2 3

44

27%

Dislike it somewhat

Eye-Tracking Results

Target audience: Families with kids 0 - 8

“Do you recall seeing this ad during the test?”

Interactive click-to-play video & pulsating product hot spots incorporated in the PageSkin Plus header achieved strong visual engagement and 100% revisit rate.

“Which of the statements below best describe how much you like or dislike this ad?“

Ad Recall

Likeability

Eye-Tracking Research

95%50%Benchmark

Neither

Like it very much Like it somewhat

Questionnaires104

Eye Tracking33

Female59%

Male41%

100%Seen ad

16%Avg. time spent on ad

0.9sTime to first fixation

inskinmedia.com | +61 417 684 214australia@inskinmedia.com

Less Attention More Attention

Source: Sticky eye-tracking

1% 30% 42%

said yes

100%Revisit rate

Case Study: Hasbro Monopoly Ultimate Banking