HBJ Gateleycase study

client profile

HBJ Gateley

HBJ Gateley is a commercial law firm with more than 200 partners throughout the UK.

In Scotland, the firm is growing rapidly thanks to its commercial approach and commitment to helping its clients succeed.

{Neil Armstrong}Director of marketing & business development, HBJ Gateley

“We want to raise the profile of our key market areas so our partners are at the forefront of our clients’ minds when they need advice on how to move forward with their business.”

our brief

BIG takes HBJ Gateley’s expertise and translates it into punchy news and thought leadership which helps the firm grow its eminence and reputation among it target audiences

what we did

BIG researched flotations of Scottish companies and created a news story which got to the heart of issues around ambitious homegrown firms seeking the next level of growth.

We put HBJ Gateley’s expert in front of his core audience and helped him extend his reputation as an adviser at the heart of his clients’ businesses.

what we did

BIG worked closely with partners to truly understand business objectives, and developed a detailed PR plan to shine a spotlight on the expertise of key individuals at HBJ Gateley across the firm’s priority market areas.

what we did

We proactively introduced HBJ Gateley to BIG’s own clients in a way which took the firm closer to new contacts and helped grow its presence in the Scottish business community.

HBJ Gateley has received direct instructions to provide legal advice as a result of our ongoing commitment to sharing our network and helping clients grow.

end result

Our programme of proactive media engagement has resulted in direct enquiries from potential new clients across several market areas

In the first quarter of 2012, BIG delivered 66 separate pieces of positive press coverage across Scottish and UK business

As well as prominent coverage in key Scottish business media, HBJ Gateley also features regularly in quality UK trade publications in its core markets

testimonial

{Andy Ley}Partner, HBJ Gateley

“As well as being great fun to work with, BIG has really been able to understand what we’re trying to achieve as a business and has proactively created media opportunities to reflect that.

Following one article about IPOs in Scotland, I received excellent feedback, including from three intermediaries which wanted to talk to me in more detail about opportunities for taking companies to the capital markets.”

Glasgow

The BIG Partnership5 Park Circus PlaceGlasgow G3 6AH

0141 333 9585

Edinburgh

The BIG Partnership4th Floor, Venue Studios21 Calton RoadEdinburgh, EH8 8DL

0131 557 5252

Aberdeen

The BIG Partnership11 Thistle PlaceAberdeen AB10 1UZ

01224 615000

Liverpool

The BIG PartnershipSuite 620, The Plaza100 Old Hall StreetLiverpool L3 9QJ

0151 600 5126

www.bigpartnership.co.uk info@bigpartnership.co.uk

Fife

The BIG Partnership36-40 High StreetKirkcaldy KY1 1LU

01592 643200