www.chainformation.com

Customer Case

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BusinessProvides comprehen-sive scaffolding erec-tion and hire service to the domestic and commercial industry

Active markets1 country, 3 units

www.abcstallningar.se

Chainformation Helps Leading Scaffolding Services Company Gear Up For Franchise By Implementing Franchise Software

Swedish B2B company finds it easier to franchise their business at pace and scale by turning to leading franchise Software Company for help.

BackgroundFounded in Sweden in 1991, ABC-Ställningar provides comprehensive scaffolding erection and hire service for all types of requirements to the domestic and commercial industry, which includes:

• Access Platforms• Construction Scaffolding• Scaffolding Erectors By servicing the building and construction industry in addition to supporting the small building company, roofing contractor and the private homeowner with application where access in a difficult situation is required, ABC-Ställningar has rapidly established itself as a market leader in Sweden.

The combination of safety and high quality materials provide customers with the security of knowing every operation meets the required regulations and beyond.

Renowned for its professional and efficient service, the company maintain a strong, working relationship with all its clients, and a steady flow of repeat business. The company has grown to 60 employees and a turnover of 55 MSEK.

Notable customers include PEAB and SKANSKA, two of Sweden’s largest construction companies.

Business ChallengeABC-Ställningar is determined to be the best performing scaffolding service in the industry. As part of its business strategy, ABC-Ställningar decided to franchise its operations in 2012.

But getting the business ready to be franchised meant that the organization had to tackle new challenges, including how to maintain its focus on safety and providing critical knowledge to the franchisees in a way that wouldn’t be lost in translation.

As ABC-Ställningar considered its options; from building an intranet from scratch, to setting up a SharePoint site, they soon realized they needed something franchise specific, built with a franchise business in mind.

According to Björn Bjelkenstedt, CEO at ABC-Ställningar: “Our franchise concept and its success relies on a thoroughly developed quality plan. At ABC-Ställningar, we consider health and safety to be the most important factor of any work that we do. We have a responsibility to constantly check our work, ensuring that others are not put at risk.

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Customer Case

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We have a commitment to prevent accidents and preserve the health and safety of all employees, sub-contractors, visitors and other persons who could be affected by our work activities. This is why we have put enormous emphasis on training and our quality plan. We needed a franchise software that could help us maintain that focus as we expanded.”

Björn Bjelkenstedt and his team did their research and discovered Chainformation, a company that specializes in Franchise Software and Franchise Intranets that help drive compliance and knowledge across the franchise network. Chainformation has developed franchise software for thirteen years, providing services to some of Scandinavia’s most well-known and fast growing franchise- and retail-chains, including Wayne’s Coffee, Olearys Sportsbar, Colorama and Ö&B.

“Not only did we want to partner with someone that had the technical expertise, but also someone with a deep understanding of the franchise industry. When I learnt about Chainformation and saw their franchise software in action, I knew that it would help get our organization ready to franchise quickly”, says Björn Bjelkenstedt.

How the implementation was doneIn rolling out CCM with ABC-Ställningar, Chainformation was committed to designing, testing and implementing CCM with minimal disruptions to the daily business.

Chainformation’s team of professionals were involved in all aspects of project delivery, including a requirements-gathering workshop. Once the functional design was in place, the team worked quickly to get the CCM-platform and franchise intranet in place.

The requirements of the scaffolding services industry presented Chainformation with some unique challenges in formulating the online operations manual.

Rather than relying on a text-heavy manual that collects dust in a book shelf, Chainformation recommended that ABC-Ställningar to develop their operations manual using WorkMap™, a proprietary methodology that results in better operations manuals that require less administration at lower cost.

By using WorkMap™, a franchisor is typically able to reduce the volume of an existing manual by between 35-45%. At the same time, Chainformation estimates that it is able to increase usability and focus by as much for its clients.

Accessible directly through Chainformation’s cloud based franchise software, the manual is easier to read and apply in the workplace.

“As a franchise with a significant focus on safety and safety procedures, it was paramount we captured this information in a way that every franchisee could understand. By using WorkMap to develop a highly interactive operations manual we were able to provide a manual that met the unique requirements of the scaffolding industry, with safety and client management in focus. For example, the manual would cover items such as: ‘how to work and communicate with the customer throughout a project’, ‘how to handle deviations during a project’, and ‘security considerations

“Not only did we want to partner with someone that had the technical expertise, but also someone with a deep understand-ing of the franchise industry.” Björn Bjelkenstedt, CEO of ABC Ställningar

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during mounting/dismounting’”, says Anders Hall, Sales and Marketing Manager at Chainformation.

By using WorkMap, ABC-Ställningar’s new manual came with four key benefits:

• A more structured flow for each work process • Linked daily work based on logic, rather than template process• Clearly illustrated how core processes are interlinked and who’s involved• Helped workforce understand how to complete task with satisfactory results

Mission accomplishedThe implementation of the CCM platform went extremely fast. Chainformation integrated the franchise software with an ERP-system and had the system in place in less than two weeks.

Every franchisee now has one single point of entry from which it can access operations manuals, training, communicate and cross-collaborate, while also receiving updates and news from the head office.

By having a common view, every franchisee will be more empowered to act, communicate and build the business with confidence. For the head office, having a proper franchise software platform in place ensures a maintained focus on safety, and depending less on e-mail.

By implementing CCM, the franchise software platform by Chainformation, helped ABC-Ställningar:

• Get the company geared up for franchise• Provide real-time access to operations manuals and other guidelines• Improve communication flow across the organization

In a next step, ABC-Ställningar intends to implement the media asset manager to provide franchisees with brand-compliant visual elements such as images, logos and document templates.

“As our scaffolding services continue to expand across Sweden, we will work with Chainformation to update the CCM platform and implement new tools to help our franchisees in the daily operations”, says Björn.

According to Anders Hall, Sales and Marketing Manager at Chainformation, “Working with ABC Ställningar is

extremely exciting for us. Not only does it show that our franchise software is an excellent fit in industries that are not franchise-typical, but also that we can effectively help organizations who are on the verge of franchising their business, or have very few franchise processes in place. Our franchise software and WorkMap™ methodology gets you ready to franchise at scale, and at pace.”

CHAINFORMATIONWe help equip your franchise network with

timely, relevant and critical know-how.

“As our scaffolding services continue to expand across Swe-den, we will work with Chainforma-tion to update the CCM platform and implement new tools to help our franchisees in the daily operations”Björn Bjelkenstedt, CEO of ABC Ställningar