case study: implementing a customized voip application for smartphones

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Post on 20-Oct-2014

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IPsmarx Technology enables VoIP Provider, IMTalking, to deliver a custom branded VoIP application for mobile phones.

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Page 1: Case Study: Implementing a Customized VoIP Application for Smartphones

Solution

With features like an e-commerce web-portal, which allows customers to quickly sign up and pay for IM TALKing, James easily retains business.

“I“I have clients who would [prior to using Breeze] leave home, go to Quick Mart, 7-11 or Wal-Mart and buy prepaid cards. Now they can just sit at home with a tablet or the smartphone itself and go to the website to pay and just call at will,” James points out.

BBeyond convenience, IPsmarx also helped James custom-brand his service. By working with James to adapt Breeze into IM TALKing, IPsmarx helped James market his service in a way that worked for him. This fine-tuning isn’t limited to aesthetics either. The Breeze solution allows for free calling within a network, equipping service providers with a highly competitive service to bring to the growing mobilemobile VoIP market.

From the Breeze solution itself to branding to just overall support, James had this to say about IPsmarx’s mobile solution and support, “On scale from one to ten, ten.”

James’s favorite aspect of IPsmarx Solution is that it allows him, “to give [his] customer’s quality phone calls at a low rate.” While such high quality, low cost telephony is attractive to almost any customer, it is especially attractive to international callers. Given that James has customers worldwide, from Mexico and the USA to Costa Rica and England, the ability to offer low-cost international calling is an essential advantage.

HHigh quality and competitive rates are not the only selling points for James’s customers. He notes that when it comes to pleasing his clients, “the biggest part of it is the convenience.”

Considering that his mobile VoIP app competes with prepaid calling cards, this convenience is a key advantage.

James Hilliard, CEO of JBH Services Inc., is a veteran of the VoIP industry. Since launching his first venture back in 1998, he’s seen VoIP grow from a young, fledgling technology into a multi-billion dollar industry. Over that time he’s learned a thing or two about how to spot an opportunity in the VoIP business.

WWhen James was first getting started fifteen years ago, the idea of using the internet to talk on the phone was novel and untested. Flash-forward to the present and people everywhere are using mobile phones to browse the internet, shop online, play games, text and make phone calls. Meanwhile, more and more people are migrating to VoIP each year.

JameJames, being the astute businessman that he is, saw this convergence of VoIP and mobile and all the opportunities it offered. In order to take advantage of these opportunities though, he needed the right solution. Mobile VoIP may be a relatively new development, but it’s like most other businesses when you get down to brass tacks: customers want the highest possible quality for the lowest possible price with maximum coconvenience. To satisfy these competing demands within a business model that worked for him, James chose the IPsmarx Mobile VoIP Solution Breeze as the basis for his mobile VoIP app, IM TALKing.

ChallengeClient: JBH ServicesSolution: Mobile VoIP Solution (Breeze)

A Customized VoIP Application for Smartphones That Delivers Competitive International Rates & Free In-Network Calling