case study instructions updated

7/27/2019 Case Study Instructions Updated

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Case study on Facebook- Eg Why is Facebook theleader of social media?

100 percent original work is required!!! Deadline by 31 March 2013(3pm, Hong Kong time Gmt

+8)

Max 3300 words per questions (exclude references andappendix)

Harvard referencing must be applied. Final product submitted in MS words

Module Title: Quantitative and Statistical Research Methods

INSTRUCTIONS:

Answers should be word processed. The University policy on referencing (Harvard) should

be fully implemented. Students will be expected to demonstrate mastery of the designated

Module information including the wider designated reading from the related text.

Students are reminded that Level 7 work requires a critical perspective to be adopted. It is

not sufficient to adopt a descriptive account alone. Answers should consider alternativeviewpoints and problematic aspects of the topic. Answers that offer an idealized version of

what should happen are unlikely to attract high marks.

LEARNING OUTCOMES

This assignment aims at ensuring that the following learning outcomes are achieved:

1. Interpret existing research as a prelude to carrying out further investigation and

demonstrate a knowledge and understanding of a range of research designs and their

appropriate utilisation;

2. Source, evaluate and appropriately reference information from a range of sources;

3. Conceptualise a problem; formulate hypotheses and objectives; design a research

strategy, collecting, analysing, and interpreting quantitative and qualitative data as

appropriate; and

4. Select and justify the most appropriate analyses, interpret the results, and write up

the results accurately and completely.

_________________________________________________________________________________________________


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Question:

How to Design and Conduct a Case Study:

Select a company which you would like to carry out the case study and write a case

study report of 3000 words: +/- 10% according to the followings:

- Establish the studys question and explain why such a question should be studied.- Demonstrate the Research Strategy, i.e. the logic of design, data collection techniques,

and approaches to data analysis, applied for your case study and explain why such a

strategy is to be adopted.

- To illustrate and demonstrate how your case study is designed, i.e.

i) the studys question, i.e. who, what, where, how, and why;ii) its propositions, if any;

iii) its units(s) of analysis;

iv) the logic linking the data to the propositions; and

v) the criteria for interpreting the findings.

_________________________________________________________________________________________________

Assessment Criteria and Marking Scheme

The assessment will focus on the level ofANALYSIS carried out. That is, the application

ofTHEORETICAL CONCEPTS studied in the module to the practical case studypresented. In other words, you should proceed beyond a DESCRIPTION of the company

and its actions. You should be analysing 'why' rather than describing 'what'.

Academic Rigour (25%)

Ability to isolate the key research strategic issues

Exhibiting the ability to evaluate and analyse the research strategic issues

Coherence and depth of the analysis of those issues

Ability to analyse the case study strategy within the organisations operationsTo be able to critically review and evaluate research strategic decisions made by the

organisation

Methodology (25%)

Use of relevant evidence to support any statements made

Appropriateness of the methods used and theoretical models and frameworks applied

Breadth and depth of research undertaken

Evaluation of Data (25%)

Ability to collect and analyse research data

Ability to interpret quantitative and qualitative data as appropriate

Ability to make sound recommendations or conclusions arising from the analysis

Presentation (25%)


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Summary of arguments

Report layout and format

Use of illustrative material and evidence to support arguments

Appropriateness of length

Quantity and accuracy of referencing

case study instructions updated

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