case study insurance
TRANSCRIPT
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January 2010
Solutions that deliver results for Insurance Industry
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Objective
• Increase awareness of their Insurance products in India.
• Expand customer base via online media as one of the efficient media for branding
Tribal Fusion drives awareness for Policy Bazaar
Client
Policy Bazaar - is Ione of the prominent online life insurance and general insurance aggregator in India.The company specializes in making comparative analysis of the insurance products of various insurance policies
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Policy Bazaar
Countries
India
Products
Policy Bazaar
Campaign Duration
1 Months
Category
Financial Services
Campaign Mode
CPA
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Increase overall awareness about Policy Bazaar
Tribal Fusion’s Optimization tool helped in optimizing the campaign effectively
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Objective
• Increase awareness of their Insurance products in India
• Enhance branding of Tata AIG and its products in India
Tribal Fusion drives awareness for TATA AIG
Client
Tata AIG offers a broad array of general insurance products to individuals, associations and businesses of all sizes. Tata AIG General is a joint venture between Tata Group and American International Group, Inc.
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Tata AIG
Countries
India
Products
Tata AIG Life Insurance
Campaign Duration
1 Months
Category
Financial Services
Campaign Mode
CPA
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Tribal Fusion’s Retargeting tool helped in optimizing the campaign
Showed great response and the results exceeded the client’s expectations
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Objective
• Increase awareness of their Insurance products in India
• Enhance branding of Bharti AXA and its products in India
Tribal Fusion drives awareness for Bharti AXA
Client
Bharti AXA - is a joint venture between Bharti, one of India’s leading business groups with interests in telecom, agri business and retail, and AXA, world leader in financial protection and wealth management.
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Bharti AXA
Countries
India
Products
Bharti AXA Life Insurance
Campaign Duration
1 Months
Category
Financial Services
Campaign Mode
CPA
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Tribal Fusion’s Imprint Retargeting tool helped in optimizing the campaign effectively
Campaign improved awareness for Bharti AXA
significantly
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Objective
• Increase awareness of their Insurance products in India
• Enhance branding of Bajaj Allianz and its products in India
Tribal Fusion drives awareness for Bajaj Allianz
Client
Bajaj Allianz - is a joint venture between Bajaj Finserv Limited (recently demerged from Bajaj Auto Limited) and Allianz SE. It is also one of the leading insurance conglomerate globally and one of the largest asset managers in the world
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Bajaj Allianz
Countries
India
Products
Bajaj Allianz General Insurance
Campaign Duration
2 Months
Category
Financial Services
Campaign Mode
CPC
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Bajaj Allianz
Countries
India
Products
Bajaj Allianz Life Insurance
Campaign Duration
1 Month
Category
Financial Services
Campaign Mode
CPC
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Tribal Fusion’s Behavioral Targeting tool helped in optimizing the campaign
Campaign led to increased awareness for Bajaj Allianz
insurance solutions
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Thank you