case study: irish commercial bank - strategic e-mortgage management system
TRANSCRIPT
Strategic e-Mortgage Management System
Financial Services | Irish Commercial Bank
The Irish commercial bank has a long-established online presence on the mortgage marketplace, offering
top quality services to its customers. As the company grew its capabilities over time, it became apparent
that its existing online mortgage application required an upgrade in terms of functionalities.
Facing large risks in the mortgage field, it was vital for our client to ensure an exhaustive customer
experience through rigorous and efficient processes. The company recognised the need for a long-term
solution that would tackle the challenges of the legacy systems and could support a multi-brand strategy
to increase direct business.
The Business Context
Commerce Solutions Case Study
Working alongside a global leader in IT consulting,
iQuest set out to build a strategic eCommerce
platform for multiple channels and brands that
covers the most critical operations in mortgage
servicing.
The platform represents a strategic enterprise
integration and mortgage management system
that empowers mortgage intermediaries to enable
direct customers to create Key Fact Illustrations,
and submit for them mortgage Agreement in
Principle (AIP) documents and final applications to
the bank.
The new system was designed to allow direct
access to necessary procedures and was integrated
with an extensive suite of applications including
external mortgage builder applications and credit
scoring systems, the bank’s existing mortgage
repository, its CRM system and a quick address
service. This complex grid of systems required a
highly responsive service delivery which led to the
necessity of a complete rebranding of the direct
customer website. Acting as the main channel of
interaction with the bank’s offering, the website’s
The Solution
UI was fully revamped using load balanced web
servers and DB with clustered SQL servers.
Configurable end-user forms were set up in
order to automatically respond to changes in
the bank’s and the government’s mortgage
policies.
Seeking to trim the long cycle times and reduce
administrative workloads, the system allows
electronic submissions of full mortgage
applications. This enables registered brokers to
use the system to prepare KFI, submit AIPs and
mortgage applications.
The Mortgage Platform produces an
automated online Agreement in Principle,
subsequently obtaining a report from the credit
bureau used in the AIP decision. The automated
approval, or the referral of the case to a human
employee for the AIP, is determined through
rules defined by the bank credit policies. The
applications can be easily tracked by brokers as
they are handled electronically.
Financial Services | Irish Commercial Bank
The eMortgage Platform
is now offered directly to
retail clients seeking to
obtain a mortgage
without an intermediary.
In the meantime, the number of handled
applications has increased by up to 700 per
day, effectively doubling the retail lending
market without addition personnel in a short
period of time. The platform enables its users
to set up multiple mortgages for multiple
properties through a “Buy to Let” portfolio,
which provides a simpler way of managing data
bundles.
Being responsible for handling over 60% of the
group’s mortgage lending business, the
customer website was rebranded in order to
offer a more efficient channel of
communication with the bank’s mortgage
servicing. The system is now offered directly to
retail clients seeking to obtain a mortgage
without an intermediary.
Shortly after its release the website received the
5 stars award at the “Financial Adviser Service
Awards”, which includes the bank’s website in
an exclusive group of companies across the
financial services industry accredited with this
top service rating.
The eMortgage Platform has played a key role
in the pursuit of a strategic channel for service
delivery. By creating an online mortgage
management system, our client gained a
competitive advantage and maintained their
position on the financial market as a proactive
and reliable partner for their customers.
Commerce Solutions Case Study
The bank’s great tradition of responding to
customer needs in a genuine and reliable
manner has set a framework to how the
solution was built and ultimately to its
immediate results. A high degree of
transparency and constant communication
between all three parties ensured a smooth
progress and delivery of this complex project.
Through the new set of functionalities, the
strategic eMortgage Management System
enhanced the bank’s profitability by attracting
an increasing number of customers with
reduced acquisition costs. Faster service
deployment led to over 40,000 registered
brokers and direct customers regularly using
the website, meaning that 80% of intermediary
business is received and managed
electronically. Brokers benefit from immediate
access to AIP and full applications, being able
to view the progress of a case online
throughout its lifecycle. They are also able to
pre-populate an application from data already
collected in other legacy systems and add new
call centres and brands to the Mortgage
Trading Exchange.
The eMortgage application simplifies the
management of online forms, broker and
product maintenance, reducing the
administrative workload and causing the time
to offer a formal mortgage to a customer drop
from 10 to 5 days.
The Business Impact
Key Benefits:
Short-term doubling of retail
lending market with no
additional personnel
Financial Times 5-star award at
the 2007 and 2008 “Financial
Adviser Service Awards”
Reduced customer acquisition
costs
Over 40,000 brokers and direct
customers
Financial Services | Irish Commercial Bank
Copyright 2015, iQuest Group. All rights reserved. All rights reserved. No part of this document may be reproduced, stored in a retrieval system,
transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the express written permission from
iQuest. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
iQuest is an independent, global IT services and solutions provider that for more than 17 years has been delivering
first-class software solutions to leading companies in Life Sciences, Telecom, Transportation, Financial Services, and
Energy. With a growing international presence, iQuest provides a full range of software development services,
integration services, and software products, all of which rely on the latest commerce, cloud, big data, and analytics
platforms.
Headquartered in Germany, iQuest currently employs more than 600 people, distributed across delivery centers in
Romania, as well as local and affiliate offices in Europe, the US and Asia.
www.iquestgroup.com
About iQuest
Our client is an Irish commercial bank. The company provides a broad range of banking, life insurance and financial
services in Ireland and UK to the personal, commercial, industrial and agricultural sectors.
About the Client
For more information on this project, please contact: