case study - mit - enterprise 2.0

Biscocho*de Leon* Estanislao*Gumabon*Lope*Punzalan*RojasBiscocho*de Leon* Estanislao*Gumabon*Lope*Punzalan*Rojas

Enterprise 2.0: The Enterprise 2.0: The Impact of Social Impact of Social

NetworkingNetworking

Definition of Terms• Social Media / Social Networking Sites

– refers to the group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, a term commonly associated with web applications, that facilitate interactive information sharing, interoperability, user-centered design, and collaboration on the worldwide web

I. Setting the Stage

• Enterprise 2.0 – is the use of social media in an organizational or

business-type setting– Andrew McAfee: the use of emergent social

software platforms within companies, or between companies and their partners or customers

– aims to help employees , customers and suppliers to collaborate and share information

I. Setting the StageI. Setting the Stage

Definition of Terms

• Enterprise 1.0 – refers to the traditional enterprise software used

in large corporations – made up of customized applications that aid

employees in performing business functions such as order processing, procurement, production scheduling, customer information management, and accounting


Definition of Terms

Capabilities of Enterprise 2.0

1.Expertise Location Capability– Enterprise 2.0 help employees find the right person or

group for the appropriate task

2.Corporate blogging– effective tools to communicate leadership messages,

online journals and knowledge-management forums3. Corporate Wikis

– user-friendly environment for subject-matter experts to document their interpretation on any subject


Capabilities of Enterprise 2.0

4.Internal community platforms– provide an environment for corporate employees to

create a virtual forum to share their opinions, knowledge and subject-matter expertise about topics of interest

5.Idea generation– involve a structured business methodology for collecting

and incubating innovative ideas that could mature with community participation


Fast Facts• Facebook:

– for everyone; has over 500 million users • Buzznet:

– for Music and Pop Culture; has 10 million members

• CafeMom: – for Mothers; has over 1.2 million members

• Classmates.com: – for school, college, work and military; has over

50 million members• Flixster:

– a movies site; has over 63 million members


Problem Statement


Will business effects of using Enterprise 2.0 influence the decision of the company to adopt the system?


II. Literature Review/ SWOT Analysis

• Facilitates faster information flow through online media

• Popular and dominant means of communication for its simplicity and its ability to connect wide networks of people

• Wider audience reach – within and outside the organization

• Good venue for collaboration between internal groups, suppliers and customers - medium for contribution and solicitation of ideas, techniques, knowledge and experiences in the form of forums, blogs, video and podcasting, among many others.


• Over-reliance on the technology can mean disastrous consequences should system failure occur.

• Flooding of advertisements and spamming • Spread of information is hard/difficult to

control • Information is publicized w/o boundaries• Information quality from an online forum may

not be reliable


• Social networking sites have started to redefine the behavior of almost anybody who has access to the internet - users begin to favor information coming from social media.

• Companies can capitalize on the popularity of social networking to their advantage - improve communication and collaboration amongst employees, customers and suppliers in order to boost productivity

• Huge marketing opportunity – good venue for advertising and promotion

• Will have positive business impact if used hand in hand with other ERP systems


• Security issues such as piracy and leakage of trade secrets and other confidential information

• Tendency of people to misuse the new technology

• Risk of receiving malicious/fraudulent data.• Corporate reputations can also be at risk -

negative news about a company gets circulated fast

• Since negative feedback from particular customers are made public, it can also be used as black propaganda by competitors


“To deny enterprise workers the benefit of social networking is equivalent to, ten years ago, forcing them to communicate with colleagues by telegraph” - Matthew Cowan

• The benefits of implementing Enterprise 2.0 overweigh the risks

• Enterprise 2.0 is bringing significant gains to companies of all sizes, and in all industries

III. Group Stand

• www.IHGMerlin.com – used by employees of InterContinental Hotels Group.

IV. Examples

Companies that adopt Enterprise 2.0 and Testimonials from Users (International Setting)

332 people online

Upcoming events

http://www.ihgmerlin.com/

• www.IHGMerlin.com – used by employees of InterContinental Hotels Group.– “With IHGMerlin.com, employees are up to date with new

information on the business as important announcements, upcoming events, commendations, etc are posted on the site. Enterprise software and streamlined reports are also made readily available through this channel. We also get to see online employees around the globe and interact with them instantly”


IV. Examples

http://www.ihgmerlin.com/

• Sametime Connect – used by employees of Rohm and Haas Company.


Sales Team

Human Resources

IV. Examples

• Sametime Connect– used by employees of Rohm and Haas Company.– “less telephone charges by using chat; able to conduct quick team

meetings between colleagues in various locations through virtual team meetings through chat; reduced the need for face-to-face meetings since presentations can also be conducted through Sametime Connect”


IV. Examples

Companies that adopt Enterprise 2.0 and Testimonials from Users (Philippine

Setting)

IV. Examples

• Multiply partnered with ABS-CBN Interactive to tap local advertisers and launch mobile services for Filipino Multiply users.

• ABS-CBN Interactive is the exclusive reseller of advertising on Multiply for the Philippines.

Companies that adopt Enterprise 2.0 and Testimonials from Users (Philippine

Setting)

IV. Examples

• The power of social networking was also tested in the Philippines's 2007 general elections when senatorial candidate Francis Escudero created his own Friendster profile to bolster support from Filipino users.

V. Lessons Learned

• Companies who use and advocate Enterprise 2.0 are usually companies who rely on the collaboration between its employees, suppliers and customers for its day-to-day activities. Enterprise 2.0 is recommended for companies such as these.

• As seen in the experience of other companies however, the extensive use of IT can also be a hindrance in meeting the objectives of a company. There are risks involved with regards to privacy and security if Enterprise 2.0 is implemented.

• There's a massive disconnect between Enterprise 2.0 technologies and traditional enterprise applications and infrastructures. Both Enterprise 1.0 and 2.0 has its own advantages and disadvantages, but when adopted together by companies, each system can offset each other’s limitations. Refer to Figure 2 of Diagrams for comparison of both Enterprise 1.0 and 2.0.

• SNS is beneficial to the company but precautionary measures must be in place in case the system fails. SNS is prone to downtimes, failures and attacks.

V. Lessons Learned

• The choice of SNS site to use is crucial for a company that wants to enhance its competitive advantage. Issues of SNS sites may affect the company positively or negatively.

• Due to security risks associated with the use of SNS (social network service) and the internet, strict filters and internal controls must be in place, which also means further costs for the company

V. Lessons Learned

Thank you for listening!

case study - mit - enterprise 2.0

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