Case Study

Lays Do us a FlavourToyota CamryEffect

Company Overview SM In Action Victory ? Yes! Screen Shot(s)

Company Overview• A brand name • A name of the company • Founded the chip brand in 1932 • Largest snack food company in the Southeast• America's favourite potato chip.• Currently controls 59% of the United States savoury

snack-food market.

Company Overview SM In Action Victory ? Yes! Screen Shot(s)

Social Media in Action• Having a campaign , Do Us A Flavor. • Allows the legal residents to submit an idea • a new flavour of potato chip • type of chip you envision • description of your flavour.

• Advertise on social networking websites• Publicize a video on YouTube

Company Overview SM In Action Victory ? Yes! Screen Shot(s)

Victory !• Many entries were submitted• Campaign carried out for 3 years • set the Guinness World Record on Facebook • 1.5 million new “likes” in 24 hours

Company Overview SM In Action Victory ? Yes! Screen Shot(s)

Screen Shots

Company Overview SM In Action Victory ? No! Screen Shot(s)

Company Overview SM In Action Victory ? No! Screen Shot(s)

SOCIAL MEDIA IN ACTION

• Camry Effect Campaign to promote the 2012 model

• Created several twitter accounts to send Tweets to people about “Camry Effect a Friend” Giveaway!

Company Overview SM In Action Victory ? No! Screen Shot(s)

SOCIAL MEDIA IN ACTION

• Camry Effect Campaign to promote the 2012 model

• Created several twitter accounts to send Tweets to people about “Camry Effect a Friend” Giveaway!

Company Overview SM In Action Victory ? No! Screen Shot(s)

Victory? No!

• Being criticized• Twitter users find it irritating

• Unwanted spams• Some users are not interested in this

campaign

Company Overview SM In Action Victory ? No! Screen Shot(s)