case study of pay pal
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This is a presentation on PayPal. ITEC 610TRANSCRIPT
- 1. WELCOME EVERYONE ! WE ARE SO DELIGHTED THAT YOU COULD JOIN US TODAY IN THIS PRESENTATION!
2. ITEC 610 Group 3 Dan Matheny Jean Lordeus Guy Williams Kouam 3. Agenda
- Company Background
- Corporate Timeline
- Textbook Case Study Problem Facing PayPal
- Reaction to the Issue
- Outcome of the Proposed Solution
- Additional Issues at PayPal
- Evaluation of Solutions
- Summary
- References
4. Company Background
- Service that allows members to send/receive money
- Website:https:// www.paypal.com
- Corporate Headquarters
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- 2211 North First Street
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- San Jose, California 95131
- President Scott Thompson
- 94 million active accounts in 190 markets and 24 currencies
- PayPals 2010 annual revenue was $3.4 billion, up 23 percent year over year (PayPal, 2011)
5. Company Timeline
- 1998 Founded by Peter Thiel and Max Levchin
- 2002 Acquired by eBay
- 2005 PayPal Acquires VeriSign's Payment Gateway
- 2006 PayPal Expands Internationally
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- Language/Currency Compatibility Issue
- 2009 Offer Bill Me Later Option
- 2010 Now on Facebook, iPhone, and Android
6. Case Study Issue Facing PayPal
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- Textbook Case Study Outlines Polylingual Issue
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- Foreign Language and Currency
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- Hindered International Expansion
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- Threatened Company Future
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- Needed Effective and Permanent Solution
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- (Marakas & OBrien, 2009)
7. PayPals Reaction to the Issue
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- Re-architecting Software Code with Internal Solution
- Accommodate the Language Localization Issues
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- Recognize Country/Location Automatically
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- Polylingual Simultaneous Shipping SimShip
8. The Outcome
- Successful Implementation of SimShip
- Overcame/Solved the Polylingual Issue
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- No longer a relevant problem at PayPal!
- Currently Accepts 15 Languages, 17 Currencies, 190 Markets Worldwide
- Expected to Process $100-$120 Billion in 2011.
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- Projected Profit of $4-$5 Billion in 2011
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- (Chowdry, 2009)
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- The Solution was a Huge Success
9. Issues Beyond Case Study
- Security of Transactions
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- Phishing Emails and Spoof Sites
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- Security Vulnerability of Mobile App
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- Backend System Security Holes
10. Phishing and Spoof Sites
- Most Common Issue Facing Customers
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- Emails Targeting Users
- Lead PayPal Users to Fake or Spoof Sites
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- Looks Like Legitimate Website
- Steal Information, Identity, Money
11. Recommended Solution
- Never Click Link that Request Personal Info
- PayPal Will Never Ask for the Following Via Email
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- Credit Card Numbers
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- Bank Account Information
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- Drivers License Number
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- Email Addresses, Full Name or Passwords
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- (PayPal, 2011)
12. Mobile Device Vulnerability
- ViaForensics Uncovered Security Issue with iPhone
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- Potential Identity Theft
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- Financial Risk
- PayPals Response
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- Quickly Reacted to Issue
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- Created and Released Update to Correct App
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- (Ihaas, 2010)
13. Backend System Security
- Numerous Security Holes
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- Discovered by Avnet Technologies Researcher
- Backend System
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- Business and Premier Accounts
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- Exposed Massive Amounts of Customer Data
- PayPal Patched Security Holes
- (Prince, 2010)
14. Evaluation of Solutions
- Case Study Issue of Foreign Language/Currency
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- SimShip Solution Very Successful
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- Company Expanded Internationally
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- Business Revenue Growth
- Other Security Vulnerabilities
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- PayPal Very Proactive
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- High Degree of Customer Confidence
15. Summary of PayPal
- Currently the most popular online payment system.
- PayPal has Addressed Issues Effectively
- Company is Leader in Industry
- Customers Trust the Service
- Company Committed to Quality/Integrity
16. References
- Chowdry, A. (March, 2009). PayPal expects revenue to increase substantially. Retrieved fromhttp://pulse2.com/2009/03/11/paypal-expects-revenue-to-increase-substantially/
- Ihaas .(2010). ViaForensics: viaForensics uncovers PayPal application vulnerability. Retrieved fromhttp://viaforensics.com/press-releases/viaforensics-uncovers-paypal-application-vulnerability.html
- Marakas G. & Obrien J. (2009). Management information systems. pp. 473-474. McGraw-Hill
- PayPal. (2011). Welcome to the press center. Retrieved fromhttps://www.paypal-media.com/who
- Prince, B. (2010). PayPal Patches Critical Security Vulnerabilities. Retrieved March 2011 fromhttp://www.eweek.com/c/a/Security/PayPal-Patches-Critical-Security-Vulnerabilities-807636/