case study of pay pal

16
WELCOME EVERYONE ! WE ARE SO DELIGHTED THAT YOU COULD JOIN US TODAY IN THIS PRESENTATION!

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This is a presentation on PayPal. ITEC 610

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  • 1. WELCOME EVERYONE ! WE ARE SO DELIGHTED THAT YOU COULD JOIN US TODAY IN THIS PRESENTATION!

2. ITEC 610 Group 3 Dan Matheny Jean Lordeus Guy Williams Kouam 3. Agenda

  • Company Background
  • Corporate Timeline
  • Textbook Case Study Problem Facing PayPal
  • Reaction to the Issue
  • Outcome of the Proposed Solution
  • Additional Issues at PayPal
  • Evaluation of Solutions
  • Summary
  • References

4. Company Background

  • Service that allows members to send/receive money
  • Website:https:// www.paypal.com
  • Corporate Headquarters
    • 2211 North First Street
    • San Jose, California 95131
  • President Scott Thompson
  • 94 million active accounts in 190 markets and 24 currencies
  • PayPals 2010 annual revenue was $3.4 billion, up 23 percent year over year (PayPal, 2011)

5. Company Timeline

  • 1998 Founded by Peter Thiel and Max Levchin
  • 2002 Acquired by eBay
  • 2005 PayPal Acquires VeriSign's Payment Gateway
  • 2006 PayPal Expands Internationally
    • Language/Currency Compatibility Issue
  • 2009 Offer Bill Me Later Option
  • 2010 Now on Facebook, iPhone, and Android

6. Case Study Issue Facing PayPal

    • Textbook Case Study Outlines Polylingual Issue
      • Foreign Language and Currency
    • Hindered International Expansion
    • Threatened Company Future
    • Needed Effective and Permanent Solution
    • (Marakas & OBrien, 2009)

7. PayPals Reaction to the Issue

    • Re-architecting Software Code with Internal Solution
  • Accommodate the Language Localization Issues
    • Recognize Country/Location Automatically
    • Polylingual Simultaneous Shipping SimShip

8. The Outcome

  • Successful Implementation of SimShip
  • Overcame/Solved the Polylingual Issue
    • No longer a relevant problem at PayPal!
  • Currently Accepts 15 Languages, 17 Currencies, 190 Markets Worldwide
  • Expected to Process $100-$120 Billion in 2011.
    • Projected Profit of $4-$5 Billion in 2011
      • (Chowdry, 2009)
  • The Solution was a Huge Success

9. Issues Beyond Case Study

  • Security of Transactions
    • Phishing Emails and Spoof Sites
    • Security Vulnerability of Mobile App
    • Backend System Security Holes

10. Phishing and Spoof Sites

  • Most Common Issue Facing Customers
    • Emails Targeting Users
  • Lead PayPal Users to Fake or Spoof Sites
    • Looks Like Legitimate Website
  • Steal Information, Identity, Money

11. Recommended Solution

  • Never Click Link that Request Personal Info
  • PayPal Will Never Ask for the Following Via Email
    • Credit Card Numbers
    • Bank Account Information
    • Drivers License Number
    • Email Addresses, Full Name or Passwords
    • (PayPal, 2011)

12. Mobile Device Vulnerability

  • ViaForensics Uncovered Security Issue with iPhone
    • Potential Identity Theft
    • Financial Risk
  • PayPals Response
    • Quickly Reacted to Issue
    • Created and Released Update to Correct App
    • (Ihaas, 2010)

13. Backend System Security

  • Numerous Security Holes
    • Discovered by Avnet Technologies Researcher
  • Backend System
    • Business and Premier Accounts
    • Exposed Massive Amounts of Customer Data
  • PayPal Patched Security Holes
  • (Prince, 2010)

14. Evaluation of Solutions

  • Case Study Issue of Foreign Language/Currency
    • SimShip Solution Very Successful
    • Company Expanded Internationally
    • Business Revenue Growth
  • Other Security Vulnerabilities
    • PayPal Very Proactive
    • High Degree of Customer Confidence

15. Summary of PayPal

  • Currently the most popular online payment system.
  • PayPal has Addressed Issues Effectively
  • Company is Leader in Industry
  • Customers Trust the Service
  • Company Committed to Quality/Integrity

16. References

  • Chowdry, A. (March, 2009). PayPal expects revenue to increase substantially. Retrieved fromhttp://pulse2.com/2009/03/11/paypal-expects-revenue-to-increase-substantially/
  • Ihaas .(2010). ViaForensics: viaForensics uncovers PayPal application vulnerability. Retrieved fromhttp://viaforensics.com/press-releases/viaforensics-uncovers-paypal-application-vulnerability.html
  • Marakas G. & Obrien J. (2009). Management information systems. pp. 473-474. McGraw-Hill
  • PayPal. (2011). Welcome to the press center. Retrieved fromhttps://www.paypal-media.com/who
  • Prince, B. (2010). PayPal Patches Critical Security Vulnerabilities. Retrieved March 2011 fromhttp://www.eweek.com/c/a/Security/PayPal-Patches-Critical-Security-Vulnerabilities-807636/