Case study on Reethi Beach Resort

Reethi Beach Resort is a 4 star deluxe island resort situated in Baa Atoll, the Maldives. It wants to be recognized as 5 star luxury Hotel, build customer relationships and provide the best experience to its visitors.

To achieve these goals, Reethi Beach Resort is fully leveraging the power of social media by marking its presence on all social media channels.

Reethi Beach Resort Photo Contest 2012

The Reethi Beach Resort is running a Photo Contest called “Win a dream Vacation” on Facebook by using SocialAppsHQ’s Photo Contest App, where fans can enter their favorite holiday snap and get a chance to win stay for 2 people in Reethi Beach Resort (worth over US$ 7000).

Results

Photo Contest and along with Facebook activity, Reethi Beach Resort has received tremendous increase in fans, likes, new potential customers, and in overall ROI. Here are the details -

Number of Entries received- 238 Entries

Number of Votes- 9286 Votes

Number of stories (updated in newsfeed, ticker and timeline) created – 8,571

Number of story views or, impressions – 659,967

Growth in Fans – 150%

Interesting Insight

Each story published in newsfeed, ticker and timeline received 77 impressions.

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