case study on walmart
TRANSCRIPT
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THIS IS MY PRESENTATION ABOUT:WAL-MART STORES, INC.Wal-Mart Stores, Inc., a Top 100 company
27/06/2016 MAHESH NAIK
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Multinational retail corporation that operates a chain of hyper markets, discount department stores and grocery stores.
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It is the second largest company overall in the world and the largest company in the world based on revenue.
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Biggest private employer in the world, about 2.2 million employees.
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Promises customers a low price without the need to wait for sale price events.
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EDLP saves the effort & expense needed by staff to mark prices during sales events.
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Beliefs & Values
•Respect for the individual
• Service to the Customers
• Striving for Excellence
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GOOD WORKS PROGRAM
•Hires local individuals
•Purchases food from local farmers
•Donates significant amount to local charities
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Marketing Strategy :
• Positive PR
• Word Of Mouth
• Aggressive Store Expansion
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•Issues faced by Walmart
• Aggressive Competition• Law suits from employees• Employees quitting the company
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Evaluate Walmart’s new marketing campaign and tagline. Did company make the right decision to drop “Always Low Prices. Always .” as a tagline? Why or why not?
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“Always Low Prices. Always.”
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By introducing new theme Walmart aimed to have a new direction and therefore increase sales and the company’s image.
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“Save money . Live better” combines both. “Save money” is a feature. “Live better” is a benefit.
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Walmart does very well when the economy turns sour. How can it protect itself when the economy is on the rise. Explain?
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In contrast to its competitors, Walmart has 45% consumables (food, beauty, health items) in the product mix.
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“Walmart sells what you need to have as opposed to what you want to have.”
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SUMMARY
• Walmart overview
• EDLP
• Beliefs & Values
• Good Works Program
• Marketing Strategy
• SWOT Analysis
• Issues Faced
• Q & A
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• Created by
• Tejavath Mahesh Naik
• IIT-(BHU)Varanasi
• During the Marketing Management Internship under:
• Prof. Sameer Mathur• Indian Institute of
Management- Lucknow