case study: prison valley
DESCRIPTION
Joel Ronez's case study at the first day conference of Power to the Pixel's Cross-Media Forum, 12 October 2010TRANSCRIPT
Prison Valley, it’s:
• A webdocumentary released the 22d april 2010 on http://prisonvalley.arte.tv
• A TV documentary 59 mn on ARTE the 6th July 2010, also available on iTunes
• A free iPhone app
• A book Arte Editions / Democratic Books / sept 2010
• A photo exhibition (May 11th – june 12th, galerie Since, Paris)
trailer
• http://www.upian.net/prison-valley/trailer/211109_TRAILER_PV_DEF_low.zip
• http://vimeo.com/7898134 • http://vimeo.com/15744849
On linestory(9 X 6mn)
Interactive content
Debating tools
Discussion between viewers, and with the characters
Narrative, graphic & technical codesInspired by game.
iPhone App with portfolios + discussion tools
iTunes distribution
A TV version 59’ Prime time (Arte, 20h30, 6th July)
A book (éditions Democratic Books)
A parnterhsip with Yahoo.fr – Libération.fr and Franceinter.com
Facebook & Twitter : + 5000 tweets with #prisonvalley
The audience on the 30th september 2010
220 000 visits150 000 FR45 000 ENG25 000 DE
600 000 vidéos viewed420 000 FR100 000 ENG80 000 DE
44 715 users created a profile, (12 017 directly on the site, 9 604 using Facebook, 2 104 Twitter, et 20 788 the guest version).397 personnes used the unlock code gave on the air.
530 comments on 57 different discussions and 39 on characters.
The audience on the 30 september 2010
TV documentary (59mn, june 11th and le Tuesday 6th july at 20h35 (Thema Prison, FRANCE 1,3% PDA et 285 K, Allemagne 0,66% et 209 K).
VOD on artevod.com (23 sales) and iTunes (309 sales).
iPhone app downloaded 1534 times. A book (224 pages) éditions Democratic Book/ARTE Editions