Using the Web to Generate New Admissions

LSM Case Study | Nashville School of Massage Therapy |nashvilleschoolofmassagetherapy.com | Aug. 2014 – Dec. 2014

Challenge

The Nashville School of Massage Therapy opened its doors in July 2014

and needed to generate a sufficient number of new admissions for the

spring semester in a cost-effective manner. The school knew that

prospective students would be using Google to research different schools

within the greater Nashville area. They also knew that a majority of this

research would be done over the month of December. In order to get in

front of these prospective students, they needed their website at the top of

the organic search results for competitive keywords likely being performed

by their targeted audience.

Strategy Overview

Optimize their web presence and increase their website’s organic

positioning on competitive keywords performed by people searching for

“massage therapy schools” and “massage therapy continuing education”

in the greater Nashville area. We completed such tasks as:

Onsite SEO

Optimized their web presence so it’s easily indexed and interpreted by

search engines:

- Keyword placement.

- Meta Data.

- Internal linking structure.

- Sitemap.

- Social networks.

High Organic Ranking

ImportantKeyword

Offsite SEO

Consulted on and/or built authoritative inbound links to their website from:

- Search engine profiles such as Google My Business,

Bing Local, & Yahoo Local.

- Directories such as Yelp, Foursquare, & White Pages.

- Local market-related sites such as the Nashville &

Williamson Chamber of Commerce.

- Industry-related sites such as massagetherapy.com.

- Educational-related sites such as American Massage

Therapy Association.

- Social networks such as Facebook & Google+.

Nashville School of Massage Therapy 1 28

Massage School in Nashville 2 98

Nashville Massage Classes 2 98

Massage Therapy School 2 98

Nashville Massage Training 2 98

Nashville School of Massage Therapy 1 99+

Massage School in Nashville 1 99+

Nashville Massage Classes 2 98

Massage Therapy School 2 98

Nashville Massage Training 2 98

Keyword KeywordDec. 2014 Ranking

Dec. 2014 Ranking

RankingMovement

RankingMovement

Google Local Google Maps

Results

Website Traffic

Click-To-Calls Form Submissions

Increase in New Users Per WeekAug. 2014 - Dec. 2014

900%Aug. 2014

20 Users Per Week

Dec. 2014200 Users Per Week

Number of New Users Per Week from Aug. 2014 - Dec. 2014

58 Leads Originating from Organic Search

Results in the Last Month of December

20 38

New

Use

rs

Date

0

300

150

August 1, 2014 December 31, 2014

High organic rankings achieved on a majority of designated keywords