Renault & mobilikeRenault New Clio Campaign

From 07/12/2012 to 31/12/2012

Cases – Thats how its done 2

Client Objectives and Goals

Introducing New Renault Clio by emphasizing

the new logo and the new brand position.

To change brand image from Megane into new

Renault Clio.

To attract attention New Renault Clio’s

features.

Organizing an interactive mobile ad campaign

that target audience is avaible.

Client Briefing

Using mobile Rich Media ad campaign to take

attention and increase the engagement.

Creating a panel that users can experience the

features of the New Renault Clio and a platform

that users can take further information.

Introducing users all the characteristics of New

Renault Clio within only one mobile campaign and

enable them to obtain information easily.

mobilike Solution

Advertiser

Renault S.A. is a

French vehicle

manufacturer

established in 1899.

The company produces

a range of cars and

vans, and in the past,

trucks, tractors, tanks,

buses/coaches and

autorail vehicles.

Brand Logo

Cases – Thats how its done 3

Campaign Highlights

Rich Media campaign takes the users’ attention

with New Renault Clio when it appeared in the

iPad app’ and magazine’.

Users can use the buttons to change the colour, to

look over interior and exterior design, R-Link

options and motor features of the car.

It provides a high integration with the user’ by

turning the New Renault Clio in 360 degree and

changing the features of the car.

With the customization button, users are directed

to Renault Clio web site and discover the car’s

customs.

With Twitter and Facebook buttons, users could

shared their designs on the social media.

Users take information about the New Renault

Clio by contributing their own style to the product.

Campaign Highlights

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Cases – Thats how its done 4

New Renault Clio Rich Media campaign reached to 2.339.524 page impressions in all channels

What Were the Results?

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Campaign Effectiveness Analysis

Clicks within mobilike network (in billions)

Clicks via buttons

Campaign Highlights

5,8985,427

4,336 4,067

2,584

4,138

992 836

8,8348,230

6,5465,936

3,868

6,149

1,562 1,287

01,0002,0003,0004,0005,0006,0007,0008,0009,000

10,00028.12.2012 31.12.2012

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Cases – Thats how its done 6

Campaign Effectiveness Analysis

Average campaign interaction rates in iPad apps and magazines

Campaign Highlights

Interaction rates within mobilike network (seconds)

24 sec

41 sec

25 sec

41 sec

23 sec

39 sec

27 sec

40 sec

0

5

10

15

20

25

30

35

40

45

News Sport TV Magazine

28.12.2012 31.12.2012

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Cases – Thats how its done 7

Channel Performance Analysis

The campaign was held in 3 different app category channel which are news, sport, TV and different

iPad magazines

Source: mobilike network

Average Impressions of the Campaign in Media Categories

62,172

126,333

441,895

36,592

103,643185,075

598,830

71,429

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

News Sport TV Magazine

28.12.2012 31.12.2012

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Cases – Thats how its done 8

Channel Performance Analysis

1,568,101

2,339,524

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

28.12.2012 31.12.2012

Page Impressions within mobilike network (in million)

Total Impressions of the Campaign

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Cases – Thats how its done 9

Campaign Figures at a Glance

The campaign was held in iPad applications

and magazines

iPad magazine

OS share of the campaign

Source: mobilike network

62%

38%

iPad apps

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