Case Study

The Target Audience

• Real Estate Expert Advisors wanted to target specific zip codes in Georgia so that it could reach the people looking for real estate services within that area

The Challenge

• The challenge for REEA was to get brand exposure in the relevant market, drive traffic to their website and increase conversion of website visitors

• Our team decided to focus on a specific demographic along with behavior based patterns. The digital strategy was a combination of contextual targeting, keyword targeting, site targeting, and geotargeting. The team also added Native and Facebook to maximize results

The Solution

• The team at Orbit Interactive developed a solution utilizing all of our targeting methods in order to maximize the REEA campaign

• In order to truly grow the campaign, Orbit Interactive assigned a designated account manager to this account. This person was tasked with analyzing all of the data and making optimizations that would further this client towards their goal. Through continual optimizations, Orbit Interactive was been able to show a consistent growth throughout the campaign

Creatives

• Strong Call-to-Action

• Desktop Banners

• Mobile Banners

• Native Ads

• Easily Legible

Click Through Rate

0

0.1

0.2

0.3

0.4

0.5

0.6

Jul-17 Aug-17 Sep-17 Oct-17

Monthly Average CTR

CTR

Results

• The display ads, native ads and

Facebook ads came together really

well for the campaign. To optimize the

results, the team ran A/B testing on

creatives to see which set of banners

performed best

• The team was successfully able to

maintain an average CTR of 0.37%

across all platforms, generating over

11,000 visits to their website

throughout the campaign flight date

Thank You