case study - robert patton
TRANSCRIPT
Factors To Consider
• The audience/your target market
• Management of online marketing
• Maximise effectiveness - segmenting
and targeting specific customer
groups
• Relevance of content and messages
E-Commerce
• Unique selling points
E-Commerce
• Customer loyalty
“It is generally accepted that it costs
three times more to find a new customer
than to sell to an existing customer”(Chartered Institute of Marketing)
Email Marketing
• Extremely effective way of
communicating with your customers
Email Marketing
• Segment customers effectively
Tips For Successful Email
Marketing
• Regularly “clean” your lists
• Research subject lines
• Research best days and times
• Use effective call to actions
Social Media
• Use the platforms that are relevant to
your business
• Brand building rather
than sales tool