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Q1) ABC Ltd. Produces room coolers. The company is considering whether it should continue tomanufacture air circulating fans itself or purchase them from outside. Its annual requirement is25000 units. An outsider vendor is prepared to supply fans for Rs 285 each. In addition, ABC Ltdwill have to incur costs of Rs 1.50 per unit for freight and Rs 10,000 per year for quality inspection,storing etc of the product.In the most recent year ABC Ltd. Produced 25000 fans at the following total cost :Material Rs. 50,00,000Labour Rs. 20,00,000Supervision & other indirect labour Rs. 2,00,000Power and Light Rs. 50,000Depreciation Rs. 20,000Factory Rent Rs. 5,000Supplies Rs. 75,000Power and light includes Rs 20,000 for general heating and lighting, which is an allocation based onthe light points. Indirect labour is attributed mainly to the manufacturing of fans. About 75% of itcan be dispensed with along with direct labour if manufacturing is discontinued. However, thesupervisor who receives annual salary of Rs 75,000 will have to be retained. The machines used formanufacturing fans which have a book value of Rs 3,00,000 can be sold for Rs 1,25,000 and theamount realized can be invested at 15% return. Factory rent is allocated on the basis of area, and thecompany is not able to see an alternative use for the space which would be released. Should ABCLtd. Manufacture the fans or buy them

VENKY’S OF VENKATESHWARA HATCHERIESVenkateshwara Hatcheries which went public recently is one of the most modern plants in poultry businessin Asia. They have 60 p.c. market share of chicken marketed in the country. Dr. B.V. Rao of VenkateshwaraHatcheries expired in 1996. His daughter Anuradha Desai is now the Chairperson and M.D. of VHL. In the

beginning they had an Executive Director Gulam Harjanwalla who professionalized chicken marketing.Sajid Peerbhoy’s Speer ad agency was chosen. The brief given to Speer was “to market raw chicken in theform of a full bird. Further, to market legs. To market legs and breast. To market curried pieces. And halfbird.”The company also planned to market ready-to-fly pre-spiced chi

Questions (A)(a) Comment on the advertising strategy adopted previously and currently.(b) Comment on branding of food products, and their promotion.(c) Can you think of a different creative strategy for a product like chicken?Lip-sticks with permitted colours can also damage the lips since the stainers are tetra-bromo-fluorosine.When rubbed against the palm, darkness of the stain will indicate the quantity of stainer present.Darkening of lip colour also depends upon the bio-chemistry of individual’s lips.Questions (B)(a) The complete product knowledge is given in the above write-up. What do you think should be the copyplatform for these products? Indicate the theme, the appeal and the buying motives.(b) Indicate a suitable media mix for advertising these products. Give your reasoning.

CASE -1 (20 Marks)Joan, an employee of Great American Market, was warned about her excessive absenteeism severaltimes, both verbally and in writing. The written warning included notice that "further violations willresult in disciplinary actions," including suspension or discharge.A short time after the written warning was issued, Joan called work to say she was not going to be inbecause her babysitter had called in sick and she had to stay home and care for her young child. Joan'ssupervisor, Sylvia, told her that she had already exceeded the allowed number of absences and warnedthat if she did not report to work, she could be suspended. When Joan did not report for her shift,Sylvia suspended her for fifteen days.In a subsequent hearing, Joan argued that it was not her fault that the babysitter had canceled, and

protested that she had no other choice but to stay home. Sylvia pointed out that Joan had not made agood faith effort to find an alternate babysitter, nor had she tried to swap shifts with a co-worker.Furthermore, Sylvia said that the lack of a babysitter was not a justifiable excuse for being absent.Questions:1. Was the suspension fair?2. Did Joan act responsibly?3. Should she be fired?

CASE 1 (20 Marks)Sports marketing strategy: A consumer behavior case analysis in China. Marketing research thattargets consumers' influences and financial implications is a worthwhile sports marketing effort. Toimplement effective marketing strategies in a specific country, it is pertinent to understand consumerbehavior in that country. In this paper, 11 major findings related to the unique behavior, attitudes, andbuying patterns of Chinese sports consumers are highlighted. From the results of questionnairesadministered to 2,155 mainland Chinese consumers in 10 selected cities, different economic, social,and personal factors in the China's environment are determined. The marketing implications of theChinese culture and lifestyle are also discussed.With a quarter of the world's population and a fast-growing economy, China is rapidly turning intoone of the busiest market centers in the world. Sports marketing has the potential to emerge not onlyas an effective vehicle in imitating the development of the Chinese economy, it also affects theChinese culture and lifestyle.Since sports marketing in China has not been analyzed or researched, it is appropriate to study theconsumer as well as general financial implications. A look at American success in sports marketingwill be helpful. However, implementing such strategies in China creates special considerationsbecause of the existence of cultural and economic differences between the two countries. This studyattempts to identify the proper marketing strategies in China through an analysis of Chinese

consumers' behavior, attitudes, and buying patterns.

1. Discuss the various factor which influences consumer behavior in china?

2. What should be the target market and what can be the marketing strategy?

CASE STUDY : 1A policy is a plan of action. It is a statement of intention committing the management to a general course ofaction. When the management drafts a policy statement to cover some features of its personnel programmes,the statement may often contain an expression of philosophy and principle as well. Although it is perfectlylegitimate for an organization to include its philosophy, principles and policy in one policy expression.Q1) Why organizations adopt personnel policies explain the benefits?Q2) What are the sources and content of personnel policies?Q3) Explain few personnel policies?Q4) Explain principles of personnel policies?

CASE 1 (20 Marks)

Kodak started selling photographic equipment on Japan 1889 and by the 1930s it had a dominant position in

the Japanese market. But after World War II, U.S occupation forces persuaded most U.S companies including

Kodak to leave Japan to give the war torn local industry a chance to recover. Kodak was effectively priced out

of the market by tariff barriers; over the next 35 years Fuji gained 70% share of the market while Kodak saw

its share slip to miserable 5%. During this period Kodak limited much of its activities in Japan.

This situation persisted until early 1980s when Fuji launched an aggressive export drive, attacking Kodak in

the north American and European markets. Deciding that a good offence is the best defense, in 1984 and the

next six year, Kodak outspent Fuji in Japan by a ratio of more than 3 to 1. It erected mammoth $ 1 million near

signs as land marks in many of the Japan’s big cities and also sponsored Sumo wrestling, Judo, and tennis

tournaments and even the Japanese team at the 1988 Seoul Olympics. Thus Kodak has put Fuji on defensive,

forcing it to divert resources from overseas to defend itself at home. By 1990’s, some of Fuji’s best executives

had been pulled back to Tokyo.

All this success, however , was apparently not enough for Kodak. In may 1995, Kodak filed a petition with the

US trade office, that accured the Japanese government and Fuji of “Unfair trading practices”. According to the

petition, the Japanese government helped to create a ‘ profile sanctuary’ for Fuji in Japan by systematically

denying Kodak access to Japanese distribution channels for consumer film and paper. Kodak claims Fuji has

effectively shut Kodak products out of four distributors that have a 70% share of the photo distribution market.

Fuji has an equity position in two of the distributors, gives large year –end relates and cash payments to all

four distributors as a reward for their loyalty to Fuji, and owns stakes in the banks that finance them. Kodak

also claims that Fuji uses similar tactics to control 430 wholesale photo furnishing labs in Japan to which it is

the exclusive supplier. Moreover Kodak’s petition claims that the Japanese government has actively

encourages these practices.

But Fuji a similar counter arguments relating to Kodak in U.S. and states bluntly that Kodak’s charges are a

clear case of the pot calling the kettle back.

(a) What was the critical catalyst that led Kodak to start taking the Japanese market seriously?

(b) From the evidence given in the case do you think Kodak’s charges of unfair trading practices against Fuji

are valid? Support your answer.

Case-1 : The use of the marketing mix in product launchIntroductionNIVEA® is an established name in high quality skin and beauty care products. It is part of a range ofbrands produced and sold by Beiersdorf. Beiersdorf, founded in 1882, has grown to be a global companyspecialising in skin and beauty care.In the UK, Beiersdorf’s continuing goal is to have its products as close as possible to its consumers,regardless of where they live. Its aims are to understand its consumers in its many different markets anddelight them with innovative products for their skin and beauty care needs. This strengthens the trust andappeal of Beiersdorf brands. The business prides itself on being consumer-led and this focus has helpedit to grow NIVEA into one of the largest skin care brands in the world.Beiersdorf’s continuing programme of market research showed a gap in the

Answer the following questions:1. Describe what is meant by a business being ‘consumer led’.2. What are the key parts of the marketing mix? Explain how each works with the others.3. Explain why the balance of the marketing mix is as important as any single element.4. Analyse the marketing mix for NIVEA VISAGE Young. What are its strongest points? Explain whyyou think this is so.

CASE-1 (16 Marks)

Bloomsday Outfitters produces T-shirts for road races. They need to acquire some new stamping

machines to produce 30,000 good T-shirts per month. Their plant operates 200 hours per month, but

the new machines will be used for T-shirts only 60 percent of the time and the output usually includes

5 percent that are "seconds" and unusable. The stamping operation takes 1 minute per T-shirt, and the

stamping machines are expected to have 90 percent efficiency considering adjustments, changeover of

patterns, and unavoidable downtime. How many stamping machines are required?

biggest global competitor is the big French retailer Carretour, a firm that has hypermarkets, bigstores offering a variety of goods. It has made large investments around the globe in Latin America and China.But not all is well as competitors taking market share its home market, for instance. There has been evenspeculation of a takeover by Wal-Mart or Tesco, an English chain. Mr. Barnard has been ousted after headingthe company for 12 years; he was replaced by Jose Luis Durant who is of German-Spanish descent. Althoughthe global expansion is cited by some as success, it may be even a big mistake. It withdrew from Japan andsold 29 hypermarkets in Mexico. Carrefour also had problems competing with Tesco in Slovakia and theCzech Republic. In Germany, the company faced tough competition from Aldi and Lidle, two successfuldiscounters. On the other hand, it bought stores in Poland, Italy, Turkey, and opened new stores in China,South Korea, and Columbia. Carrefour has become more careful in selecting markets. But. the company iseager to enter the Indian market, but found out in late 2006 that Wal-Mart will do so as well.In France, where Carrefour is well established, the company made the big mistake in its pricing policy. Itprobably started with the 1999 merger with Promodes, the French discount chain. Carrefour confused theFrench clientele by losing its low-cost image; whether the image can be changed remains to be seen. Mr.Durant, the new CEO since 2005, embarked on the new strategy by offering 15 percent new products in its

hypermarkets and 10 percent in its supermarkets. Moreover, he wants to employ more staff, extend theoperating hours in certain hypermarkets, cutting prices, trying small stores, and pushing down decisionmaking. Mr. Durant aims to stay only in countries where Carrefour is among the top retailers.Questions:1. How should Mr. Durant assess the opportunities in various countries around the world?2. Should Carrefour adopt Wal-Mart's strategy of "low prices everyday"? What would be the advantage ordisadvantage of such a strategy?3. How could Carrefour differentiate itself from Wal-Mart?4. Identify cultures in selected countries that need to be considered in order to be successful?

PROJECT MANAGEMENTAttempt all questions1. Give a detailed description on “Detailed Project Report”. Indicate the Pros and Cons of it also.(10 Marks)2. What is Project Management Information System? Why is a Project Management InformationSystem considered to be of immense importance in a project? In designing a Project ManagementInformation System what parameters are to be spelt out clearly in line with the objectives of theProject management Information System? (20 Mark)

SUBJECT:- INDUSTRIAL MANAGEMENTMARKS :1001. Write short note on : { 10 Mark }a) Programmed instructionb) Computer-assisted instruction2.Explain the Ranking and Job grading methods of job evaluation. {10 Mark }3.Define Accident. What you can do to prevent the causes of industrialaccidents?{10 Mark }4.Define job enrichment. Discuss core dimensions of job enrichment. {10 Mark }5.Explain price elasticity of demand and determinants of price elasticity ofdemand. { 10 Mark }

CASE 2 (20 Marks)

Two Senior executives of world’s largest firms with extensive holdings outside the home country speak.Company A : “We are a multinational firm. We distribute our products in about 100 countries. Wemanufacture in over 17 countries and do research and development in three countries. We look at all newinvestment projects both domestic and overseas using exactly the same criteria”.The execution from company A continues, “ of course the most of the key ports in our subsidiaries are held byhome country nationals. Whenever replacements for these men are sought, it is the practice, if not the policy,to look next to you at the lead office and pick some one (usually a home country national) you know andtrust”.Company B : “ We are multinational firm. Our product division executives have worldwide profitresponsibility. As our organisational chart shows, the united states is just one region on a par with Europe,Latin America, Africa etc, in each division”.The executive from Company B goes on to explain, “the worldwide Product division concept is rather difficultto implement. The senior executives incharge of this divisions have little overseas experience. They have been3 | P a g epromoted from domestic ports and tend to view foreign consumers needs as really basically the same as ours.Also, product division executives tend to focus on domestic market, because it generates more revenue thanforeign market. The rewards are for global performance, but strategy is to focus on domestic. Most of thesenior executives simply do not understand what happens overseas and really do not trust foreign executives,even those in key portions?Questions :1 Which company is truly Multinational ? Why?2 List three differences between Company , Multi National company and Trans Multi National Company ?

CASE-1 (20 Marks)Nestle has launched quality street ,lion and after 8 choclates imported from Europe. Qualtty Street is anassortment of chocolates priced at Rs. 7 5 for 218 gm. After Eight is a popular adult chocolate priced at Rs.25for 20 gm and Lion is a caramel wafer bar priced at Rs. 20 for a 45 gm bar. (Kit Kat )is priced at Rs. 6 for a 17gm bar and has a chocolaty taste while Lion has a crunchy taste). The brands have different tastes and willappeal to different target segments (though the target segment is one which may have already been exposed to

these brands during visits abroad). These brands have been introduced in metros in upmarket stores which sellbrands bears the label "lmported by Nestle India Ltd." indicating that they may be better than smuggled ones(which may be stale).Question :1 Suggest suitable media /media vehicles for promoting these brands. Give reasons in support of your answer2 What business communication media you will utilize if you have to launch a soap in rural India?

CASE STUDY 1 (Marks 20)Downloaded Data of Bank of Baroda and HDFC Bank from www.nseindia.com of last 11 years hasbeen summarized as follows. You are required to analyze the data using appropriate statistical tools,interpret the results and provide necessary advice to the investors as research analyst.Sr.No Date SymbolClosePrice Symbol Sr.No DateClosePrice1 1-Apr-97 BANKBARODA 56.75 HDFCBANK 1 1-Apr-97 46.452 1-Apr-98 BANKBARODA 108.35 HDFCBANK 2 1-Apr-98 72.83 1-Apr-99 BANKBARODA 45 HDFCBANK 3 1-Apr-99 67.64 3-Apr-00 BANKBARODA 47.4 HDFCBANK 4 3-Apr-00 247.155 30-Mar-01 BANKBARODA 60.45 HDFCBANK 5 2-Apr-01 223.156 1-Apr-02 BANKBARODA 50.45 HDFCBANK 6 1-Apr-02 233.657 1-Apr-03 BANKBARODA 86.45 HDFCBANK 7 1-Apr-03 234.38 1-Apr-04 BANKBARODA 250.45 HDFCBANK 8 1-Apr-04 384.359 1-Apr-05 BANKBARODA 221.85 HDFCBANK 9 1-Apr-05 551.5510 3-Apr-06 BANKBARODA 232.95 HDFCBANK 10 3-Apr-06 773.8511 30-Mar-07 BANKBARODA 215.05 HDFCBANK 11 30-Mar-07 954.15

CASE STUDY -1 (20 Marks)Introduction: XYZ -An Organizational PerspectiveThe Pre-OD Scenario: Our Strengths and Areas of ConcernIn the years 1990-91 XYZ had grown into the largest Indian HARDWARE company with revenuesof over Rs. 1100 crores and racing towards achieving its vision of being global top ten. As pioneers inthe industry, XYZ’s strengths included on time delivery, premier position in the industry in terms of

revenues, focus on training programs, quality initiatives, use of good technical tools and proceduresand encouragement of individual excellence in performance.However, XYZ’s was also, at that point intime, grappling with a few areas of concern with regard to its operational paradigm.Mounting revenue pressures: The pressure to retain its strong premier position led the organization totend towards short-term revenues, and relatively lesser efforts were being put into medium and longtermmarkets and activities (such as products and building up knowledge). Though XYZ’s builtrelationships with individual customers, Relationship Managers largely tended to focus on obtainingshort-term projects – there was lesser investment on aligning to long-term objectives of customers. Theapproach, by and large, was of reactive project management and we were yet to espouse the approachof architecting proactive solutions for the customer.Selectivity in projects: There was a tangible tension at,

Questions1 List the various reasons in Organization xyz , which lead to its development?2 If the organization had not invested in its employee, would they have developed?3 Site few examples of Indian companies, similar to XYZ mentioned above?4 What would have been the drawback of the XYZ Company prior to 1991?

Q1) Write short notes (any two) (10 Marks)a) Void Contracts and Void able Contractsb) Standard Terms and Freedom of Contractc) Banking Lawd) Negotiable InstrumentsQ2) Explain the procedure of Incorporation of Companies, issuance ofProspectus and Rising of Capital? (10 Marks)Q3) Explain the law of Contract and discuss the term Offer, Acceptance andAgreement? (10 Marks)Q4) Discuss the Fundamental Rights of the Business? (10 Marks)

is into manufacturing cars in the small car (800 cc) segment. It was set up 15

years back and since its establishment it has seen a phenomenal growth in both its market and profitability.Its financial statements are shown in Exhibits 1 and 2 respectively.The company enjoys the confidence of its shareholders who have been rewarded with growingdividends year after year. Last year, the company had announced 20 per cent dividend, which was thehighest in the automobile sector. The company has never defaulted on its loan payments and enjoys afavourable face with its lenders, which include financial institutions, commercial banks and debentureholders.The competition in the car industry has increased in the past few years and the company foreseesfurther intensification of competition with the entry of several foreign car manufactures many of them beingmarket leaders in their respective countries. The small car segment especially, will witness entry of foreignmajors in the near future, with latest technology being offered to the Indian customer. The Zip Zap Zoom’ssenior management realizes the need for large scale investment in up gradation of technology andimprovement of manufacturing facilities to pre-empt competition.Whereas on the one hand, the competition in the car industry has been intensifying, on the otherhand, there has been a slowdown in the Indian economy, which has not only reduced the demand for cars,but has also led to adoption of price cutting strategies by

crore.Keeping in mind the looming recession and the uncertainty of the recession behaviour, Mr.Arthashastra feels that the firm should factor a risk of cash inadequacy of around 5 per cent even in the mostadverse industry conditions. Thus, the firm should take up only that amount of additional debt that it canservice 95 per cent of the times, while maintaining cash adequacy.To maintain an annual dividend of 10 per cent, an additional Rs. 35 crore has to be kept aside.Hence, the expected available net cash inflow is Rs. 185.27 crore (i.e. Rs. 220.27 – Rs. 35 crore) Analysethe debt capacity of the company.

DETERMINATION OF WORKING CAPTIALIntroductionCooking LPG Ltd, Gurgaon, is a private sector firm dealing in the bottling and supply of domestic LPG for

household consumption since 1995. The firm has a network of distributors in the districts of Gurgaon andFaridabad. The bottling plant of the firm is located on National Highway – 8 (New Delhi – Jaipur), approx.12 kms from Gurgaon. The firm has been consistently performing we.” and plans to expand its market toinclude the whole National Capital Region.The production process of the plant consists of receipt of the bulk LPG through tank trucks, storagein tanks, bottling operations and distribution to dealers. During the bottling process, the cylinders aresubjected to pressurized filling of LPG followed by quality control and safety checks such as weight,leakage and other defects. The cylinders passing through this process are sealed and dispatched to dealersthrough trucks. The supply and di

COMPANY PROFILEALTANA Pharma is the pharmaceutical division of ALTANA AG. The company concentrates on innovativepharmaceutical products in therapeutics, imaging (contrast media) and OTC medication. Therapeutics, the mostimportant business area, is based on prescription drugs for gastrointestinal and respiratory diseases.INTRODUCTIONA new method has been developed for diagnosing gastro-oesophageal reflux disease and assessing treatmentprogress.Until now, assessing the progress of treatment for Gastro-Oesaphageal Reflux Disease (GORD) has reliedprimarily on an assessment of oesophageal healing. Documenting GORD therapy success is a difficult task, asmucosal damage does not always correspond with the severity of symptoms.1 In addition, 70% of all patients withGORD symptoms have endoscopic-negative GORD.To further complicate the GORD picture, Endoscopy-Negative Reflux Disease (ENRD), Non-Erosive RefluxDisease (NERD), functional heartburn or reflux-like dyspepsia is often diagnosed, and most patients withheartburn do not have mucosal breaks. Moreover, diagnostic approaches vary between primary and secondary

ISSUES TO BE DISCUSSED1. Discuss the salient features put up in the case.2. Evaluate the new approach based on your understanding of the case.

3. The case indicates two research studies. Give your insights based on these two studies.

HOSPITAL ADMINISTRATION

1. Hospital waste causing environmental pollution and leadingto negative recycling with serious medical and healthconsequences- Discuss at length.2. Keeping the Hospital staff equipped with latest knowledgein the new millennium in clinical, technical and managerialcompetence is the need of the hour. Identify some newmethods to achieve the objective.3. List out the various areas of Hospital Administration. Reviewthem in your own style.4. What do you understand by the term MBO? Apply theconcept to the Hospitals with appropriate examples.5. Based on your study, establish certain Managementtechniques for the administrative Improvement andAdministrative Reforms of Hospitals.

Case –1 ( 20 Marks)The reality of software development is a huge company like Microsoft-it employs more than48,000 people- is that a substantial portion of your work involves days of boredom punctuated byhours of tedium. You basically spend your time in an isolated office writing code and sitting inmeetings during which you participate in looking for and evaluating hundreds of current employeesand potential employees. Microsoft has no problem in finding and retaining software programmers.Their programmers work for very long hours and obsess on the goal of shipping product.From the day new employees begin at Microsoft, they know they are special. New hires allhave one thing in common-they are smart. The company prides itself on putting all recruits through a

grueling “interviewing loop”, during which they confront a barrage (an overwhelming number ofquestions or complaints) of brain-teasers by future colleagues to see how well they think. Only thebest and the brightest survive to become employees. The company does this because Microsoftiestruly believe that their company is special. For example, it has high tolerance for non-conformity,would you believe that one software tester comes to work everyday dressed in extravagant Victorianoutfits? . But the underlying theme that unites Microsofties is the belief that the firm has a manifestdestiny to change the world.The least important decision as programmer can have a

Questions

1. If you were the programmer, would you want to work at Microsoft? Why or Why not?

2. How many activities in this case can you tie into specific motivation theories? List the

activities; list the motivation theories, and how they apply.

3. As Microsoft continues to get larger and its growth rate flattens do you think Management

will have to modify any of its motivation practices? Elaborate.

3. Can money act as a motivator? Explai

Case –1 ( 20 Marks)The reality of software development is a huge company like Microsoft-it employs more than48,000 people- is that a substantial portion of your work involves days of boredom punctuated byhours of tedium. You basically spend your time in an isolated office writing code and sitting in

meetings during which you participate in looking for and evaluating hundreds of current employeesand potential employees. Microsoft has no problem in finding and retaining software programmers.Their programmers work for very long hours and obsess on the goal of shipping product.From the day new employees begin at Microsoft, they know they are special. New hires allhave one thing in common-they are smart. The company prides itself on putting all recruits through agrueling “interviewing loop”, during which they confront a barrage (an overwhelming number ofquestions or complaints) of brain-teasers by future colleagues to see how well they think. Only thebest and the brightest survive to become employees. The company does this because Microsoftiestruly believe that their company is special. For example, it has high tolerance for non-conformity,would you believe that one software tester comes to work everyday dressed in extravagant Victorianoutfits? . But the underlying theme that unites Microsofties is the belief that the firm has a manifestdestiny to change the world.The least important decision as programmer c

Questions1. If you were the programmer, would you want to work at Microsoft? Why or Why not?2. How many activities in this case can you tie into specific motivation theories? List theactivities; list the motivation theories, and how they apply.3. As Microsoft continues to get larger and its growth rate flattens do you think Managementwill have to modify any of its motivation practices? Elaborate.

4. Can money act as a motivator? Explain.5. Q.1. Elaborate on the system of HR Planning. Outline the steps to be

undertaken by6. organizations to effectively engage in HR Planning.7. Q.2. Discuss the various ways in which the commitment of errors in

performance8. appraisal can be minimized.9. Q.3. The nature and scope of the Human Resource Management

Systems keeps on10. evolving with the changes in the external and internal

environments of11. organizations. Elaborate on the same. { marks : 20 }

12. Q.4. what are some of the traditional and current sources of recruitment u

INTERNATIONAL BUSINESS

PART A —(10 MARKS EACH)Answer any FIVE questions.1) What is meant by Technology? What is its influence on business?2) What are the functions of WTO?3) What is international business environment?4) How cultural factors do influences international business?5) State the importance of business ethics.

MANAGEMENT CONTROL SYSTEMAttempt all questions.1. Describe the need for MIS in a business organization focusingon Management Control System. Also explain the importantconsiderations in designing Management Information System (Ml S) for the purpose of Management Control.(10)2. Explain the following ( Any SIX)(30)(a) Management by Objectives (MBO)(b) Concept of Six Sigma(c) Flexible Budgeting(d) Balance Score Card(e) Elements of a Control System(f) R O I Approach(g) Performance Budgettin

SUBJECT:-MARKETING MANAGEMENTTotal Marks—80Q.1) Define term “Marketing Management” discuss the elements of Market Environment? (10 Marks)

Q.2) Define the term Product Management? Explain how New Product Decisions are made? (10 Marks)Q.3) What is Customer relationship Management Explain its feature and nature? (10Marks)Q. 4) Explain the nature and feature of Marketing research and Information Systems? (10 Marks)Q.5) What is Market Measurement and Forecasting? (10 Marks)Q6) What is Segmenting and Targeting the Market? (10 Marks)

PRINCIPLES & PRACTICE OF MANAGEMENTPage 1 Out of 1

1. a) What are the steps involved in planning?b) How you make planning effective?2. What is the difference between a policy and a procedure?3. Explain the advantages and limitations of planning.4. Explain the strategic planning in the Indian industry. Which are theplanning skills required for better business.5. a) Define a decision making?b) Explain common difficulties in decision-making.6. a) Decision-making is a key part of a manager’s activities. –Elaborate.b) What are the steps involved in rational decision-making.7. a) Explain the individual and group decision-making.b) Describe advantages and disadvantages of group decisions.8. a) Draw models of decision-making? b) Explain any two.

SUB: QUANTITATIVE METHODSN. B.: 1) Answer any Sixteen1. What is a linear programming problem? Discuss the scope and role of linearprogramming in solving management problems. Discuss and describe the roleof linear programming in managerial decision-making bringing outlimitations, if any.2. Explain the concept and computational steps of the simplex method for solvinglinear programming problems. How would you identify whether an optimal

solution to a problem obtained using simplex algorithm is unique or not?a) What is the difference between a feasible solution, a basic feasiblesolution, and an optimal solution of a linear programming problem?b) What is the difference between simplex solution procedure for a`maximization’ and a `minimization’ problem?c) Using the concept of net contribution, provide an intuitive explanationof why the criterion for optimality for maximization problem is differentfrom that of minimization problems.Outline the steps involved in the simplex algorithm for solving a linearprogramming maximization problem. Also define the technical terms usedtherein.3. ``Linear programmi

SUB: STRATEGIC MANAGEMENTN. B.: 1) Answer any Eight1. Define strategic intent, vision and mission. Write major components of amission statement. How do you define corporate objectives? Distinguishbetween purpose, mission, long-term objectives and goals.2. Discuss the roles of the following in corporate governance.a) Top managementb) Audit Committeesc) Statutory AuditorsWhat are the recent trends in corporate governance?3. The organizational resources and behavior exercise a significantinfluence on the environment of an organization. Illustrate howstrengths and weaknesses create synergistic effects.4. Define strategic management and bring out the main elements ofstrategic management. Explain with appropriate diagram the strategicmanagement model and its major components.5. Discuss the global challenge facing Indian firms. Explain importanttechniques for environmental analysis