case study: southampton: the smartcities card and uni-link buses smartcard networking forum members...
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Case Study:
Southampton: the smartcities card and uni-link buses
SmartCard Networking Forum Members EventSouthampton1st November 2005
John Waugh Transport Services Manager, University of Southampton
John WaughTransport Services Manager, University of Southampton
The Network
SmartCard Networking Forum Members EventSouthampton1st November 2005
The Fleet
SmartCard Networking Forum Members EventSouthampton1st November 2005
Andy Vowles
Sales
350,000
300,000
250,000
200,000
150,000
100,000
50,000
0Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul
Pas
sen
ger
Nu
mb
ers
uni-link Monthly Passenger Numbers
SmartCard Networking Forum Members EventSouthampton1st November 2005
The demand
2002/032001/02 2003/04 2004/05 2005/06
SmartCard Networking Forum Members EventSouthampton1st November 2005
The business model
John WaughTransport Services Manager, University of Southampton
James E
kema 2004
John WaughTransport Services Manager, University of Southampton
SmartCard Networking Forum Members EventSouthampton1st November 2005
Three years to find out what’s wrong with Britain’s buses!
It’s a people problem:
Parents and children
Older people
People with notes – not coins
Lost people
Students
John WaughTransport Services Manager, University of Southampton
SmartCard Networking Forum Members EventSouthampton1st November 2005
Getting it right:
Bus Design
Flat Fare
Cash Free – Including Concessions
James Ekema 2004
John WaughTransport Services Manager, University of Southampton
SmartCard Networking Forum Members EventSouthampton1st November 2005
Getting smart…
University ID Card Project
Sport and recreation
uni-link
Access
…and getting smarter
- to buildings - to bike stores - to car parks - to catering - to libraries
John WaughTransport Services Manager, University of Southampton
SmartCard Networking Forum Members EventSouthampton1st November 2005
Progress report:University and smartcities cards enabled for uni-link
Smartcities cards supplied with free 12 journey ticket already encodedTickets available on smart card:Annual…………. shop sale only……………. smart card only90 Day………….. shop sale only……………. smart card only28 Day………….. shop or on-bus charge…... smart card only7 Day………….…shop or on-bus charge…... smart card only on-bus
(paper ticket only available from shop)12 Journey Multi-trip shop or on-bus charge
(paper ticket available from shop or on-bus)Concession rate……………………………… smart card only
Up to 75% journeys cashless
Sales
Yearly Passenger Numbers:
SmartCard Networking Forum Members EventSouthampton1st November 2005
Concessionary Travellers on the move with uni-link
2002JanFebMarAprMayJunJul AugSeptOctNovDec
430038004200390048003500400038003800420045004400
2003JanFebMarAprMayJunJul AugSeptOctNovDec
450041004700420048004500490046004700420042004100
2004JanFebMarAprMayJunJul AugSeptOctNovDec
400036004400400046004600460046005500630065006400
2005JanFebMarAprMayJunJul AugSeptOctNovDec
600054006100650065006800660046007000
John WaughTransport Services Manager, University of Southampton
SmartCard Networking Forum Members EventSouthampton1st November 2005
The future…
£2 All Day Ticket loadable on card
‘E purse’
Hospitality card
Smart card lane for the bus
Exit past the driver
John WaughTel. 023 8059 6654
SmartCard Networking Forum Members EventSouthampton1st November 2005
Thank you for listening.
Feel free to contact me if you have any further questions -