Strauss - One of the top food manufacturers in Israelchose Nokku to develop an innovative pilot as part of abig marketing campaign to launch Danone's newproducts.

The goal was to boost brand awareness, gain newconsumer insights, and increase conversion rates.

We launched the project on December 1st 2020, atone of Shufersal's main chains.

Danone by Strauss Groupdelivered a unique "Direct ToConsumer" experience.

Introduction

Results

Number of leads1.1K

Number of Engagements1.3KThe number of people who reachedthe machine and started aninteraction

The number of people who completedthe entire interaction, passed thevalidation process successfully and gota gift.

Danone - One of the leading food-products companies haslaunched a new product line in exchange for powerful data.With Nokku's platform, Danone achieved 400% growth in store sales.For the first time, Nokku's machines were located insupermarkets

1

Location: Shufersal Ness Ziona

Daily LeadsRecord

227

Duration: 1 Week

400% increasein sales

400%

Why Nokku?

200

150

100

50

0

25-3424.6%

35-4419.6%

45-5417.4%

55-6415.9%

65+13.8%

18-248.7%

Male50.7%

Female49.3%

Launch a new brand campaignAccelerate Launch of a new Product.Collecting critical data generates sales leads.Improve return on investment as well as in-store sales.Execute "Direct-to-consumer" strategy.Increase Impressions and Presence.Get new consumer insights

Execution3

2

Insights4

Avg DailyLeads

Top RushHour

More Insights

175 42 56%

44%

Age Range Gender

Products

Vanila

Strawberry

Vanila

1-5 1-51-5

"Product Review" is a new feature to upgrade the

customer experience.

Fun & interactive interface is sent to the

customer's mobile phone after the interaction is

completed, and the review asks users some

questions about the product CX and its quality to

generate insights.

Buying probabilityProduct satisfactionEasy to use

Product Review5

Results

Product review submissionrate

11.21%

Insights:

Strawberry

Like BuyEasy

5 45

454

We aim to increase revenue and conversation

rates by sending digital coupons after we

share the samples. These coupons trigger

great call to actions.

Pilot chain VS Other Chains

Sales6

Results

Growth of in-store sales400%

Insights:

חנןתל

רא סטאק

יל ל דרסופש

וטילפי

צ - נ"ראסטאק

יל ל דרסופש

יהתנא נטרקסיל א

ל דרסופש

לוןחו

רא סטאק

יל ל דרסופש

200

150

100

50

0

Sales during the pilot:Pilot week VS 3 past weeksSales by weeks:

0 50 100 150 200

3 weeks ago

2 weeks ago

1 week ago

Pilot week