Case Study: SWOT Analysis in Skoda

Purposely….

SWOT

Brand Positioning

Market Research

What was the key weakness that Skoda was able to identify?

Negative Brand Position

Poor Perception

Direction

Happy & Contented

What strength did Skoda use to turn its brand weakness into an opportunity?

Self awareness

‘the human touch’

Concentrate on Owner Experience ≠ Sales

Strategic Management

‘Happy Skoda Customers’► Differentiate

How has Skoda strategically addressed external threats?

Market Segmentation

Environmentally & friendly

What in your view are the important benefits ofusing a SWOT analysis?

Gives direction to the strategy

Brings order and structure to otherwise random information

Look internally as well as externally