case study - the angry response
DESCRIPTION
Case study on how not to communicate through social media. Special topic: the angry response.TRANSCRIPT
Case Study:The Angry Response
or: How Not to communicate through social media
Who w
alks
the Dog
http://w
howalk
sthedog.com#WwtDCS
Who w
alks
the Dog
http://w
howalk
sthedog.com
Imagine a competition in
which teams are asked to submit a
project proposal for a public campaign
Who w
alks
the Dog
http://w
howalk
sthedog.com
Part of the evaluation is done by a jury, of which the members are selected based on their expertise
Who w
alks
the Dog
http://w
howalk
sthedog.com
One Juror asks the crowd for input, and
gives her sound analysis
@AngryCompetitor
#Competition
JuryMember
Who w
alks
the Dog
http://w
howalk
sthedog.com
A competitor feels offended by the critique and airs on Twitter his
doubts on the expertise of the juror
Who w
alks
the Dog
http://w
howalk
sthedog.com
Then he lashes out in a blog post, calling the juror a fraud in the title(and emphasizing his own limits in understanding the topic and business impact in the process)
Company
CompanyLogo
CompanyLogo
Company AngryCompetitor
Picture Picture Picture Picture Picture
Who w
alks
the Dog
http://w
howalk
sthedog.com
And then he brags about it on the Facebook page of the company he represents.
Who w
alks
the Dog
http://w
howalk
sthedog.com
Soon, the Twitterverse questions his behavior. And gets angry.
Who w
alks
the Dog
http://w
howalk
sthedog.com
So angry that they make a summarized version of his blog post with this picture.Hurting his reputation, and that of his company
Imagine being a client of this company, and being critical of a project you are paying for...
Who w
alks
the Dog
http://w
howalk
sthedog.com
Still, our protagonist thinks the attack is the best defense.Question: Is it, really?
Who w
alks
the Dog
http://w
howalk
sthedog.com
Five tips to avoid a scenario like this:1: do not overestimate yourself2: do not under-recognize others3: present facts to refute statements4: DO NOT take criticism personal (see it as an opportunity to improve)5: DO NOT launch personal attacks
Share your thoughts on Twitter:@whowalksthedogor Facebook: facebook.com/whowalksthedog
Who w
alks
the Dog
http://w
howalk
sthedog.com
A Who walks the Dog Presentation
More information:
http://whowalksthedog.comhttp://twitter.com/whowalksthedoghttp://facebook.com/whowalksthedog
Arjan [email protected]
http://twitter.com/arjantupan+371 27 44 88 11
Who walks the Dog provides strategic advice on using innovative ways to optimize your business, focusing on the human factor.
We specialize in social media, constructive capitalism and human-centered design.
October 2011
This presentation has been prepared with care, and without direct commercial gain. I have tried to use copyright free imagery, or made an effort to obtain permission of use. However, if you feel that any photo, picture or text in this presentation infringes your copyright, please inform the author at [email protected].
This presentation itself is licensed under creative commons license by-nc-sa.
The fonts used in this presentation are Junction Regular and Orbitron.Both are available at The League of Moveable Type (http://www.theleagueofmoveabletype.com/)
Photo CreditsDog winner - By Kyz - http://www.flickr.com/photos/kyz/2686352497/Question Mark - By alexanderdrachmann - http://www.flickr.com/photos/drachmann/327122302/Laboratory - By tk-link- http://www.flickr.com/photos/tk-link/2575598759/Lego Aviator - By puuikibeach - http://www.flickr.com/photos/puuikibeach/6196632091/Lion Attacks Horse - By Steven Depolo - http://www.flickr.com/photos/stevendepolo/4526785627/To Do List - By Lisa Clarke - http://www.flickr.com/photos/polkadotcreations/3296169890/
Nathan is making change in Europe. Read his story of change, and others, on http://whowalksthedog.com/wherechangehappens
And share yours!