Case Study: The Pampered Chef – Campaign Launch

Goals

• Increase Fans: Reach 50,000 fans in 6 months (Launched on July 15, 2010)

• Create a Strong Social Presence: Establish a strong social presence and attract new customers and consultants

&

Strategy

• Facebook Engagement: Create and maintain an engaging Facebook Fan Page with lots of interaction

• Facebook Ads: Implement ads to promote activities within the Fan page

Results

• Gained 10,000 fans in one day, reached goal of 50,000 fans in just 10 days without any ads

• In October of 2010, The Pampered Chef took out $4,000 in ads, which resulted in over 34,000 fans with an average cost of 11 cents per fan.

• In November 2010, The Pampered Chef invested another $1,000 in ads to promote a cooking show streamed through Facebook, which resulted in over 16,000 new fans with a cost of about 6 cents per fan.

Pampered Chef Deals

By giving customers an opportunity to engage with the brand on Facebook, the number of fans increased daily.

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