case study: “upper deck learns to ‘think different’ thanks to imedia”
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Case Study: “Upper Deck Learns to ‘Think Different’ Thanks to iMedia”TRANSCRIPT
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Progressive Insurance spent
$595.4 million in advertising
last year marketing Flo
• Up $70 million from 2012
• Flo makes over $500,000
per year in her role
• “Flo is the embodiment of
our people, our employees.”
- Jeff Charney, CMO
• Also stated he wants Flo,
“anywhere there is a customer.”
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Order your Jack Hoffman
rookie card with a donation
of $10
• TeamJackFoundation.org
• Accessories
Tweet Jack some love!
• @TeamJack
Follow Team Jack
Foundation on Facebook
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
People want to be in business with brands that do the right thing.
Upper Deck Learns to “Think Different” Thanks to iMedia
People want to work for companies that do the right thing.
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
People want to hear about companies that do the right thing.
Upper Deck Learns to “Think Different” Thanks to iMedia
You never know what will come out of the good you do,
until you actually do it. Customers love these initiatives!
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” with Friends of Jaclyn
Is being good in
business your life’s
greatest mission?
“Quality of Life
Prolongs Life”
Is there a measurable ROI for
helping change the life of a child?
Ask these kids!
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
FOJ & Upper Deck
Partnering to
Change
Perspective and
Make a Real
Difference.
How will YOU Be Progressive, Not ?
#thinkdifferent
Upper Deck Learns to “Think Different” Thanks to iMedia