Case StudyMajor Record Label

Warner Music Group

Warner Music Group Labels

Atlantic Records Group:

• Roadrunner records (founded in 1980 by Cees Wessels.)

• Bad Boy Records (founded in 1993 by Sean "Diddy" Combs.)

• Elektra Records (founded in 1950 by Jac Holzman.)• Lava Records (founded in 1995 by Jason Flom.)

Warner Bros. Records Inc.:

• Warner Bros. Records (launched by Warner Bros. Pictures in 1958.)

• Asylum Records (founded in 1971 by David Geffen.)• Reprise Records (founded by Frank Sinatra)• Maverick (founded by Freddy DeMann and Madonna in

1992.)

Rhino Entertainment:

• Rhino Records• Rhino Home Video• Atco Records

Independent Record Label:

• One Eleven Records• Triple Crown Records• Cordless Recordings• Liberty and Lament

WEA International Inc.:

• Warner Music UK• Mariann Grammofon AB• Warner Strategic Marketing• Must Destroy Records

The A List - BBC Radio 1• Justin Bieber featuring Ludacri - Baby / Island DefJam (UMG)• The Black Eyed Peas – Rock That Body / UMG• Chiddy Bang – Opposite of Adults / Unsigned• Cheryl Crow – Parachute / Polydor Ltd (UMG)• Daisy Dares You featuring Chipmunk – Number One Enermy / Jive/Sony RCA (Sony)• Jason Derulo – In My Head / Beluga Heights / Warner Bros. (WMG)• Florence + The Machine & Dizzy Rascal – You Got The Dirtee Love / Island Records UK (UMG) & Dirty Stank• Gorrilaz – Stylo / EMI• Ellie Goulding – Starry Eyed / Polydor (UMG)• Gramophonedzie – Why Don’t You / Positiva/Virgin Records (EMI)• Inna – Hot / Ultra Records (WMG)• Jonsi – Go Do / Parlophone (EMI)• Ke$ha featuring 3Oh!3 – Blah Blah Blah / Sony Music (Sony) & Photo finish records (Independent Record

Label)• Lady Gaga Featuring Beyonce / Streamline, Interscope Records (UMG)• Pixie Lott – Gravity / Mercury, Interscope (UMG)• Mclean – My Name / Asylum Records (WMG)• Mumford & Sons – The Cave / Island records (UMG)• Rihanna – Rude Boy / Island DefJam (UMG)• Tinie Tempah – Pass Out / DL Records (Independent?)

• 3 out of the 19 Artists are singed by Warner Music Group

Plays on last FM

Jason Derulo - 2,201,022 plays

Inna - 1,290,247 plays

Mclean - 31,308 plays

Youtube Views and Recommendations

Jason Derulo - 32,280,857 views (Justin Beiber)

Inna - 3,152,657 views (Ocean Lab, Basshunter)

Mclean - 1,382,321 views (Ryan Notes)

Long Tail

Jason Derulo

InnaMclean

References

http://en.wikipedia.org/wiki/List_of_Warner_Music_Group_labels

http://www.bbc.co.uk/radio1/playlist/