case study: watertower theatrerainmakeradv.com/wp-content/uploads/2016/05/wtt-case-study.pdf · a...

brand

MARKETING STRATEGY

PRINT ADS, DIRECT MAIL, POSTCARDS, UTILITY INSERTS,

INVITATIONS

DIGITAL BANNER ADS, WEB DESIGN

BRAND DEVELOPMENT

LOBBY SIGNAGE & EVENT MARKETING

INCREASED ATTENDANCE

welcome

CASE STUDY: WATERTOWER THEATRERainmaker Advertising has served as WaterTower Theatre’s agency of record for more than 20 years. We enjoy partnering with this iconic regional theatre as they promote their vital mission of opening minds with a diverse mix of plays and educational programs. Not only does Rainmaker assist with maintaining and communicating the theatre’s corporate brand and identity, but the agency is tasked with developing a unique and exciting season subscriber campaign each year.

The 2015-2016 season campaign, Telling Stories, was introduced to their customer base with a dramatic direct mail piece that exuded colorful graphics and engaging photos that communicate the importance of the story-telling tradition in our society. This high-impact direct mail piece expands to reveal a huge 16” x 18” poster and calendar. To increase the shelf life of the marketing component, Rainmaker included a calendar-at-a-glance that details the show schedule and encourages recipients hang the poster for the duration of the season.

Once the season brand imagery was established, Rainmaker communicated it throughout their website and via digital online banner ads, as well as with postcards, magazine and newspaper publications, utility inserts and other print media pieces. Rainmaker handles all components of the non-profit theatre’s marketing including strategy, design, print media and fulfillment. This includes the promotion of their annual theatre festival, fundraising events, and educational camps.

Rainmaker has enjoyed watching the organization’s presence rise to a national level throughout our 20-year history of assisting them with their marketing strategy and production.

HIGHLIGHTS• Corporate Brand Identity

• Website Design

• Direct Mail Season Brochure

• Direct Mail Postcards

• Digital Banner Ads

• Print Advertisements

• Lobby Signage

• 30+ Playbill Design and Fulfillment

• Educational Brochures

• Fundraising Brochures

• Event marketing

• Utility Insert

www.watertowertheatre.org/outofloop.aspx

HELP US CELEBRATE LOOP’S 15TH ANNIVERSARY

FEBRUARY 25–MARCH 6, 2016

Among other education and community programs, WaterTower offers an after school drama program, a summer performing arts conservatory, the Atmos Energy Student Matinees, and adult acting classes.Young people who are exposed to the arts have the enhanced potential of becoming more creative, imaginative, empathetic, expressive, confident, self-reliant, and criti-cally thinking people. In these challenging economic times, the arts are an even more powerful, life-affirming tool for students.

WaterTower Theatre is committed to expos-ing young people to the arts and, in doing so, enriching their lives. This lifelong commit-ment includes programming that makes live professional theatre accessible to everyone in our community. We offer discounted tickets to students, seniors, veterans, first respond-ers, and active members of the military, as well as a pay-what-you-can performance for each main stage production.These programs are made possible because you support us with your tax-deductible contribution.

Please consider making a year-end charitable contribution to WaterTower Theatre in Addison to

ensure that we can continue to provide

valuable arts education programs for our

community and youth.

Arts Education Makes a DifferenceArts education is an essential part of WaterTower Theatre’s mission. Providing opportunities for students to learn important life skills through theatre is a goal that’s key to our organization’s aim to be an integral part of our community.

Ticket revenue only covers 40% of Water-Tower Theatre’s operating expenses. The remaining 60% must be raised through con-tributions, the majority of which comes from individuals like you. It’s because of our close circle of friends that WaterTower Theatre is able to produce world-class theatre and education programs that inspire and enrich our community.We invite you to become a part of this family of supporters with your year-end gift today.

Fill out the enclosedcontribution form,or call 972-450-6227 or visitwww.watertowertheatre.org

ALICE IN WONDERLAND 2013

ALICE IN WONDERLAND 2013

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11/19/14 1:43 PM

SUPPORT LIVE THEATRE

Keep Theatre Vibrant

With Your Year-End Tax

Deductible Contribution

to WaterTower Theatre

Thanks to the help of supporters like you, WaterTower

Theatre has become one of the nation’s leading regional

theatres. Your love of live theatre is demonstrated by the fact

that you regularly attend performances here, and it also un-

derscores how much value you place on ensuring that your

community is a culturally vibrant place to live and work.

In July of 2014, WaterTower Theatre produced DOGFIGHT.

Its themes of heroism and struggle, set alongside a beauti-

ful story of friendship and love, resonated with critics and

audiences alike. A new musical like DOGFIGHT is essential

not only in keeping audiences engaged, but to keeping the

art of theatre alive.

WaterTower is committed to providing a range of produc-

tions each season. The 2014-2015 season aptly illustrates

that commitment as we present an American classic like ALL

MY SONS, a new work by a local playwright, MANICURES &

MONUMENTS, the classic musical SWEET CHARITY, and the

widely acclaimed Out of the Loop Fringe Festival. As part of

our Discover Series, we produce new, more contemporary

works, thus giving voice to emerging young artists.

By bringing together the industry’s finest artists with great

theatrical works, WaterTower Theatre has become an artistic

home for actors, playwrights, designers, and directors. We’ve

played a major role in the arts community of North Texas –

and across the nation – for almost 20 years. Your year-end

tax-deductible gift is essential to maintaining the vitality of

American theatre in our community.

WaterTower Theatre is a 501(c)(3) not-for-profit

organization, so your gifts are tax-deductible.

WaterTower Theatre acknowledges all donations with

a receipt for your tax records. In appreciation of your

gift, WaterTower Theatre also offers various

opportunities to access VIP events and other exclusive

privileges that will enhance your theatre experience.

Consider Making a Tax

Deductible Contribution

DOGFIGHT 2014

DOGFIGHT 2014

BONNIE & CLYDE 2014

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11/19/14 1:43 PM

“...one of the highlights of the year in the Metroplex’s theater scene.” Addison MagazineOne of the most highly acclaimed fringe festivals in the country, the 11-day festival of theatre, dance, and music is focused on celebrating new works, new artists and emerging voices in the arts! It’s dynamic, clever, original and always on the “fringe.” This will be one of the most exciting festivals yet as the Out of the Loop Fringe Festival celebrates its 15th anniversary of supporting creativity!

Sponsored, in part, by The Town of Addison and the Texas Commission on the Arts, with additional support from TheaterJones.com and the Dallas Observer.

Goat Song CollectiveWITH MY EYES SHUT

Two people – who’ve been found to be on the autism spectrum – find themselves stuck in clown school to learn social skills. Naomi, a dance prodigy in her twenties, feels in colors and refuses to wear a clown nose. Cole, a percussion virtuoso, can recite a complete history of the xylophone, but won’t meet your eyes. Measured against scales of social competence, they’ll push the boundaries of compliance to find connection in an isolating world and shatter the complacency of the nameless faces and disembodied voices running the show. Goat Song Collective is a new theatre company of early-career and multidisciplinary theatre artists based in the Dallas area.

STUDIO THEATRE: 2/28 - 5 pm; 3/1 – 7:30 pm; 3/5 - 8 pm

Grand Prairie Fine Arts AcademyPROSPECT HIGH: BROOKLYN

Conceived by Daniel Robert Sullivan (Tommy DeVito in Jersey Boys, Author of Places Please!) and co-written by a team of New York City teenagers, the play focuses on four intelligent, highly charged students and one seriously apathetic teacher. Prospect High: Brooklyn was created with the intent of offering a new collection of serious, true-to-life material for teenage actors. The play addresses themes of apathy, revenge, deep friendship, trans acceptance, casual racism, self-harm, and the power of both good and bad advice from teachers, all against the backdrop of an enormous Brooklyn high school. Prospect High: Brooklyn was developed in partnership with Roundabout Theatre and the Fox Foundation Resident Actor Fellowships. Prospect High: Brooklyn received a workshop presentation at Roundabout Theatre Company in April 2014.

MAIN STAGE: 2/27 - 8 pm; 2/28 - 5 pm

It Ain’t ShakespearePUN: A PLAY ON WORDS,

A STAGED READING Pun: A Play on Words is an energetic, meta-theatrical comedy following the desperate final rehearsal of a new play’s staged reading in the minutes before its only public performance. As the clock ticks down, the Director’s sanity shatters in a maelstrom of hilarious despair and the actors find themselves caught in an epic battle of wills between two unstoppable theatrical forces.

STUDIO THEATRE: 3/4 - 8 pm; 3/6 - 2 pm

Jeff LankovTHE THEATRICAL PIANO: SONGS,

SIRENS, AND SOCIAL ISSUESThis new interdisciplinary concert-theatre piece by pianist Jeff Lankov highlights some of the imperative and provocative social challenges facing our society today, including homelessness, body image, AIDS, gun rights, and patriotism. Weaving together a musical narrative of cutting-edge compositions by today’s most innovative composers, The Theatrical Piano combines live music with theatre, dance, spoken word, and computer-generated sounds. Featured guest performers include actor/director Anne Healy, dancer/choreographer Amanda Jackson and Big Rig Dance Collective, singer/actor Niel Mowles, and actor Sara Shelby-Martin.

MAIN STAGE: 2/27 - 5 pm; 3/3 - 7:30 pm

Avant Chamber BalletINNOVATION THROUGH TRADITION

Innovation Through Tradition is an evening of live music and innovative dance. The program features repertoire by Katie Cooper, including a new one-act version of the classic ballet Raymonda as well as Caracole and Memories of Change. The performance will be accompanied by a live music which includes music by composers Glazunov, Prokofiev and Bach.

MAIN STAGE: 2/26 - 8 pm; 2/28 - 2 pm

Cattle ProdOH JESUS or AN ACTOR, A CYNIC AND

A SAVIOR WALK INTO A BARA one-man show written and performed by John S. Davies and directed by Gene Ray Price, Oh Jesus or An Actor, A Cynic and A Savior Walk into a Bar is a dark comedy that explores the battle between our angels and our demons. Jesus (or, at least a guy who thinks he’s Jesus...) has come back to try to make things right with his Dad (i.e. God). Dad is disappointed because Man (i.e. us) keeps screwing up. But this time, the resurrection will be live streamed via GoPros so everyone can see and, finally, believe. The problem is Jesus needs to attract followers to handle the arrangements. The problem also is what if he’s not Jesus? Plus, God keeps trying to control him and some cynic keeps interrupting him.

STONE COTTAGE: 2/26 - 8 pm; 3/2 – 7:30 pm; 3/5 - 2 pm

Dallas Neo-Classical BalletLE TRAIN BLEU

Le Train Bleu originally premiered on June 20, 1924 at the Théâtre des Champs-Élysées. It was choreographed by Bronislava Nijinska for Serge Diaghilev’s Ballet Russe de Monte Carlo. The libretto was by Jean Cocteau, music by Darius Milhaud, set designs were by Henri Laurens, curtain by Pablo Picasso, and costumes were designed by Coco Chanel. The title was taken from the night train called Le Train Bleu that transported wealthy passengers from Calais to the Mediterranean Sea; the ballet itself was set at the fashionable resort of Deauville. The ballet has a sporting theme, with swimmers, tennis players, and weight lifters and is a study on the wealthy youth of the time. Laurens supplied a Cubist beach scene, and Chanel outfitted the cast in sportswear. DNCB restaged this delightful ballet for the Dallas Museum of Art last June while collaborating with Zachary Broadhurst and Danny Skinner on set design and Nita Marie on costume design.

MAIN STAGE: 2/25 - 7:30 pm; 2/27 - 2 pm

Dance LinkagesSOLA: WOMEN DANCING WOMEN

Dance Linkages is a project created by Andee Scott designed to build a contemporary network of artists connecting across disciplines to develop new work. SOLA: WOMEN DANCING WOMEN is an evening of solo dances created by and for women, featuring performances and choreography by Amy Chavasse, Tzveta Kassabova, Bliss Kohlmyer, Pamela Pietro, Andee Scott, and Mary Williford-Shade (performing choreography by Ursula Payne).MAIN STAGE: 2/25 - 7:30 pm; 2/27 - 2 pm

Junior PlayersTHE TRANSFORMATION PROJECT

The Transformation Project provides a glimpse of what challenges exist within our teen communities and family ecosystems. The Transformation Project pairs these light-hearted and life altering struggles to music, stage combat, and choreography for a thought provoking production performed entirely by a cast of teen dancers. The issues are real, the teens are real, and the experience is life changing.

MAIN STAGE: 3/4 - 8 pm; 3/6 - 5.00 pm

Kris NoteboomAND THEN I WOKE UP

Vampires! Demons! Sex! Billy Idol! And seriously, what is up with the husband in Paranormal Activity? He sucks and gets what’s coming to him. Kris has an issue with dreams. Well, nightmares. Well, really, if we’re getting technical, it’s somewhere in the middle. Oh, and all the existential dread. So, in a series of anecdotes, Kris takes on these dreams - both his and America’s - because he’s also super patriotic. It’s really quite selfless; especially considering how personally embarrassing it tends to get for him. The dude just wants a good night’s sleep for the love of Cthulhu!

STONE COTTAGE: 2/28 - 5 pm; 3/5 - 8 pm; 3/6 - 5 pm

Lone Star CircusLE PETIT LONE STAR CIRCUS

Whether you dream of contorting, climbing, flying, flipping, balancing, bending, and rolling on the circus stage or you want front row seats to the amazing feats of physical prowess, acrobatic agility, and captivating contortion, Lone Star Circus has your ticket. Under the creative direction of 8th generation circus artist Fanny Kerwich, Lone Star Circus puts a unique Texas twist on traditional European circus arts.

MAIN STAGE: 3/2 - 7:30 pm; 3/6 - 2 pm

One Word RevolutionONE WORD REVOLUTION:

A NEW MUSICALA STAGED READING

With book, music and lyrics by Kelly Marie Schaaf and directed by Marianne Galloway, this new musical will be brought to life in a one-night only staged reading. The story centers on a fugitive who is on the run and ignites an uprising in those who have been held in a government-established internment camp for two decades. One of the captives, Evelyn, risks her life to send a note to the other side that reads ‘hello’. Evelyn’s note is found by a young reluctant soldier, Riley. Motivated by Evelyn’s letter, Riley chooses his allegiance when the fugitive, Moyra, arrives in their city to fan the flames of revolution. A staged reading.

MAIN STAGE: 3/1 - 7:30 pm;

Rite of Passage Theatre CompanyI LOVE YOU HONEY BUNNY

If you can afford couples therapy, that doesn’t automatically assume you can have a “date night” once a week, or go on a long weekend each quarter or take a week away once a year. But, if your marriage is important enough to you, then you’ve got to make sacrifices....or get creative.

STUDIO THEATRE: 2/25 - 7.30 pm; 3/2 - 7.30 pm; 3/5 - 2 pm

Diana SheehanDIANA SHEEHAN SINGS:

THE JEROME KERN SONGBOOKTwo-time “Best of Loop” Winner Diana Sheehan returns to the Festival this year with a world premiere cabaret show celebrating the legendary American composer Jerome Kern. Considered by many to be the father of the American Musical, Kern collaborated with the greatest lyricists of his day leaving us a treasure trove of some of the most gorgeous melodies ever written. Songs include: “All the Things You Are,” “Smoke Gets in Your Eyes,” “A Fine Romance,” “The Way You Look Tonight” and many others. Musical direction is by James McQuillen.

STUDIO THEATRE: 2/26 - 8 pm; 2/27 - 2 pm; 3/5 - 5 pm

Ebony StewartHUNGER

Ebony Stewart is a performance artist and spoken word poet. She has been active in Texas slam poetry and the theatre arts community for over 10 years. Ebony is the only adult female three-time Slam Champion in Austin, Texas. She is a published author and her work has been featured in the Texas Observer, For Harriet and The Agenda: working for LGBT economic equality. In 2015, Ebony debuted her first one woman show, Hunger, at The VORTEX Theatre. The show was nominated for a B. Iden Payne Award for Outstanding Original Script and Outstanding Lead Actress in a Drama. Hunger is an emotionally challenging performance piece – disturbing, moving, yet filled with wit, laughter and joy.

STUDIO THEATRE: 2/27 - 8 pm; 2/28 - 2 pm

Front Line CabaretDOWN THAT ROAD

Whether it’s the 4th runner up to Miss America, the pop singer with limited vocal skills, or the Walmart shopper who finds more than she was looking for in the frozen food section, Down That Road features songs about everyday people with big opinions, living life south of the Mason Dixon Line. Dallas-area favorite Catherine Johnson and music director James McQuillen celebrate the brilliant lyrics and music of Dallas native Suzanne Buhrer, who wrote for such luminaries as Kaye Ballard, Milton Berle and Joan Rivers.

STONE COTTAGE: 2/27 - 8 pm; 3/4 - 8 pm; 3/6 - 2 pm

Glass Half Full TheatreMISSIONARY POSITION:

PLEASURE JOURNEYS FOR THE INTREPID LADY EXPLORER

Amelia Weatherbeaten (Caroline Reck) and Eleanor Dangerbottom (Cami Alys) are Victorian-era Lady Explorers and Spokeswomen for Hartmann’s Hygienic Towelettes for Ladies, the first commercially available menstrual products for women. They travel around the world at the turn of the 19th century, hocking their products and lecturing hilariously on topics of interest to the Society of Learned Ladies, Where Ladies Share Knowledge with Ladies. (That’s you.) They have arrived with their collection of travel curios to set you straight on what you thought you didn’t think you needed to know. Part P.T. Barnum sideshow, part Victorian Geographical Salon, these ladies will offer a seat at their table but you won’t stay in it for long. Anticipate a raucous, interactive, inventive performance that kicks the stuffing out of stuffy, um, “period” theatre.

STONE COTTAGE: 2/25 - 7:30 pm; 2/27 - 5 pm; 2/28 - 2 pm

Visit www.watertowertheatre.org/outofloop.aspx for tickets! Or call the WaterTower Theatre Box Office at 972-450-6232

Shakespeare DallasTHE KING’S FACE

The King’s Face is loosely based on the true story of a wounded warrior. It is 1403, a time of war and terrorism. At the battle of Shrewsbury, King Henry IV finally secures his crown, only late in the battle to have his son and heir to the throne, Prince Harry of Monmouth, struck down by an arrow to the face. The impact of the arrow is no glancing blow. The wound festers and the life of the future monarch is in jeopardy. The story reflects the universal ordeal of all wounded warriors.

STUDIO THEATRE: 2/27 - 5 pm; 3/3 - 7:30 pm; 3/6 - 5 pm

Vox ProductionsJANE AND MABEL

Jane and Mabel, written by Pamela Cuming, is a play about two homeless women and the funny, deep and interdependent nature of their friendship. It uses humor and a mystery to examine the life of two women who have nothing but each other. Without homes, family, healthcare or employment, Jane and Mabel examines the cost of living in a world that isolates them and makes them invisible, resulting in an almost mandatory redirection of each woman’s moral compass to ensure their survival. Directed by Angela Wilson and starring Nancy Sherrard and Allyn Carrell, Vox Productions is a new company dedicated to work that gives voice to women “of a certain age.”

STONE COTTAGE: 2/27 - 2 pm; 3/3 - 7:30 pm; 3/5 - 5 pm

WaterTower Theatre24-HOUR PLAY FESTIVAL

Playwrights, directors and actors will come together to create 4 brand new plays in just 24 hours. Four playwrights will be chosen via submission, after which they will be assigned a director and a group of actors who will then inspire them to write a 15-minute play. The 24-HR Festival will culminate in a one-time only performance at 8pm on Saturday, March 5 in the Main Stage where each of the new plays will be performed for the public! The 24-HR Play Festival serves to provide a creative opportunity for local artists to work collaboratively.

MAIN STAGE: 3/5 - 8 pm

WaterTower TheatreARE YOU NOW OR HAVE YOU

EVER BEEN – A STAGED READINGIn the mid-1950s, the House Un-American Activities Committee began investigating the communist influence in the entertainment industry. This searing docudrama from actual transcripts of the hearings reveals how decent people were persuaded to name names, and the steep price paid by those who refused. Written by Obie Award winning playwright Eric Bentley and directed by WaterTower Theatre’s Terry Martin.

MAIN STAGE: 2/29 - 7:30 pm

Angie BollingVISUAL ARTIST

Inspired by the colors & textures of Mexico, Mardi Gras, and folk-art from many cultures, Angie creates original mixed-media pieces. Strongly influenced by her Deep South roots and love of family and friends, her drive to create and share continues to open endless channels of expression in the various studio arts, needlework, decorating & design, art directing, writing, and teaching.

LOBBY: 2/25 - 3/6

Avant Chamber Ballet Innovation Through Tradition

Ebony Stewart Hunger

John S. Davies Oh Jesus or an Actor, A Cynic and A Savior Walk into A Bar

Kris Noteboom And Then I Woke Up

Diana Sheehan Diana Sheehan Sings: The Jerome Kern Songbook

Shakespeare Dallas The King’s Face

Lone Star Circus Le Petit Lone Star Circus

15650 Addison Road

Addison, Texas 75001

Non-profit

Organization

U.S. Postage

PAID

Addison, TX

Permit No. 106

Go Loopy

HELP US CELEBRATE LOOP’S

15TH

ANNIVERSARY

February 25-March 6, 2016

“The best fringe festival

in Dallas.” D Magazine

Our thanks to:

www.watertowertheatre.org/outofloop.aspx

Some productions contain adult language, sexual situations and/or violence.

Please consult the box office for content information regarding a particular

performance. There are no refunds or exchanges on individual Loop tickets.

Festival Pass: $65 ($55 for WaterTower Theatre Subscribers)

Pass includes one admission to each event. Loop pass holders may start making reservations on February 2, 2016 at noon.

Individual Event Tickets: All tickets are $10

Tickets for all Loop shows go on sale February 9, 2016 at noon.

Reservations can be made by calling the box office at 972-450-6232.

L = Main Lobby MS = Main Stage

ST = Studio Theatre SC = Stone Cottage

The Out of the Loop Fringe Festival is produced by WaterTower Theatre

Producing Artistic Director Terry Martin and Co-Producer Kelsey Leigh Ervi.

Out of the Loop Fringe Festival 2016 Performance Schedule

THURSDAY, FEBRUARY 25

6:30 pm (L) FREE Art Show Preview (Angie Bolling)

7:30 pm (MS) $10 SOLA: Women Dancing Women (Dance

Linkages)/Le Train Bleu (DNCB)

7:30 pm (ST) $10 I Love You Honey Bunny (Rite of Passage)

7:30 pm (SC) $10 Missionary Position (Glass Half Full Theatre)

FRIDAY, FEBRUARY 26

8:00 pm (MS) $10 Innovation Through Tradition

(Avant Chamber Ballet)

8:00 pm (ST) $10 Diana Sheehan Sings (Diana Sheehan)

8:00 pm (SC) $10 Oh Jesus… (Cattle Prod)

SATURDAY, FEBRUARY 27

2:00 pm (MS) $10 SOLA: Women Dancing Women (Dance

Linkages)/Le Train Bleu (DNCB)


2:00 pm (SC) $10 Jane and Mabel (Vox Productions)

5:00 pm (MS) $10 The Theatrical Piano (Jeff Lankov)

5:00 pm (ST) $10 The King’s Face (Shakespeare Dallas)

5:00 pm (SC) $10 Missionary Position (Glass Half Full Theatre)

7:00 pm (L) FREE Ian Ferguson, Guitarist

8:00 pm (MS) $10 Prospect High: Brooklyn

(Grand Prairie Fine Arts Theatre)

8:00 pm (ST) $10 Hunger (Ebony Stewart)

8:00 pm (SC) $10 Down That Road (Front Line Cabaret)

SUNDAY, FEBRUARY 28

2:00 pm (MS) $10 Innovation Through Tradition

(Avant Chamber Ballet)

2:00 pm (ST) $10 Hunger (Ebony Stewart)

2:00 pm (SC) $10 Missionary Position (Glass Half Full theatre)

4:00 pm (L) FREE Ian Mead Moore, Guitarist

5:00 pm (MS) $10 Prospect High: Brooklyn

(Grand Prairie Fine Arts Theatre)

5:00 pm (ST) $10 With My Eyes Shut (Goat Song Collective)

5:00 pm (SC) $10 And Then I Woke Up (Kris Noteboom)

MONDAY, FEBRUARY 29

7:30 pm (MS) FREE Are You Now Or Have You Ever Been Reading

(WaterTower Theatre)

TUESDAY, MARCH 1

7:30 pm (MS) FREE One Word Revolution Reading (One Word)


WEDNESDAY, MARCH 2

7:30 pm (MS) $10 Le Petit Lone Star Circus (Lone Star Circus)



THURSDAY, MARCH 3

7:30 pm (MS) $10 The Theatrical Piano (Jeff Lankov)



FRIDAY, MARCH 4

8:00 pm (MS) $10 The Transformation Project (Junior Players)

8:00 pm (ST) $10 Pun: A Play on Words (It Ain’t Shakespeare)


SATURDAY, MARCH 5





7:00 pm (L) FREE Ian Mead Moore, Guitarist

8:00 pm (MS) $10 24-Hour Play Festival



SUNDAY, MARCH 6

2:00 pm (MS) $10 Le Petit Lone Star Circus (Lone Star Circus)

2:00 pm (ST) $10 Pun: A Play on Words (It Ain’t Shakespeare)


4:00 pm (L) FREE Ian Ferguson, Guitarist

5:00 pm (MS) $10 The Transformation Project (Junior Players)



The Junior Palyers

www.watertowertheatre.org

5

PROFILES

TISH MUSSEY, Properties Design

Tish Mussey is happy to be returning to WaterTower Theatre as the Props Designer for Lord of the Flies. She has

worked as a professional designer, stage manager, director, and technician in the DFW theatre community for over

20 years. Other WaterTower credits include Sexy Laundry, Creep, Sweet Charity, Manicures & Monuments, The

Foreigner, Beautiful Star, The Glass Menagerie, Violet, and Unnecessary Farce.

KYLE ERIC BRADFORD, Dramaturg

Kyle holds a BFA in Theatre with an emphasis in Dramaturgy from the University of Oklahoma. He won the 2012

LMDA Regional Dramaturgy Award from the American College Theatre Festival. He is a proud member of LMDA

and the artistic director of the Alternative Comedy Theater. Past dramaturgy work includes Sexy Laundry, Creep,

Manicures & Monuments, All My Sons and Full Gallop (WaterTower Theatre); and Eurydice (TCCC).

This production of Lord of the Flies is set in

present day on a remote uncharted island.


3

PROFILESSAMUEL CRESS, Sam

Samuel is thrilled to be making his debut at WaterTower in Lord of the Flies. Recent credits

include Rudolph the Red-Nosed Reindeer the Musical (Wishing Star Productions, Regional

Tour), King Lear, Romeo and Juliet, and Much Ado About Nothing (Shakespeare Dallas),

Wilde/Earnest (Kitchen Dog), Erth's Dinosaur Zoo Live (Red Tail Entertainment Tour), and

Young Frankenstein the Musical (The Paramount). He graduated from Hardin-Simmons

University with a BFA in Acting. He is thankful to be a Therapeutic Medical Clown at Cook

Children's Hospital.

BRANDON SHREVE, Eric

Brandon is ecstatic to be making his WaterTower Theatre debut in Lord of the Flies. He is

currently a junior in high school and homeschooled. Regional and local credits include Big

Fish, The Buddy Holly Story, Jekyll and Hyde, The Secret Garden (Casa Mañana); West Side

Story, You Can't Take It With You (Mainstage Classic Theatre); Lost in Yonkers, Kiss Me Kate

(Artisan Center Theater); The Addams Family (Plaza Theatre Company); and Gypsy (Stolen

Shakespeare Guild).TANNER GARMON, Perceval

Tanner is so excited to make his WaterTower debut! Tanner was seen most recently in the

role of Michael in Mary Poppins at Guyer High School in Denton, TX, where he is currently

a sophomore. He was also seen in their productions of Pippin and Les Misérables. He has

been privileged to perform all over DFW. Credits include Peter Pan, Here Comes Santa Claus

(Casa Mañana); Lady in the Dark (Lyric Stage); Cheaper by the Dozen, The King & I (Denton

Community Theater). His favorite role was as Lumiére in Beauty and the Beast, Jr at Harpool

Middle School.

KELSEY LEIGH ERVI, Director

Kelsey is considered one of Dallas’ top young directors. A graduate of Baylor University with a Bachelor of Fine

Arts in Theatre Performance, Kelsey currently serves as Artistic & Marketing Associate for WaterTower Theatre. For

WaterTower, she most recently directed the world premiere of The Spark, which she also wrote, in the 2015 Out of

the Loop Fringe Festival (Best of Loop). She has also directed the studio theatre productions of The Santaland Diaries

(2013 & 2014) and Honky. She has served as Assistant Director on numerous main stage productions including Bonnie

& Clyde, Dogfight, Good People, The Adventures of Tom Sawyer, The Grapes of Wrath, The Ugly One and August:

Osage County. In 2014, she directed a new education program called The Tom Sawyer Project which provided local

high school students an opportunity to perform in their own fully-realized production of The Adventures of Tom

Sawyer at WaterTower.She has worked closely with other regional theaters in the area, mostly recently Echo Theatre where she directed the

critically acclaimed production of Precious Little. Other credits include Love Me, Tinder (FIT Festival, world premiere),

Ask Questions Later (Rite of Passage Theatre, world premiere), Dani Girl (Greyman Theatre Company), Twelfth Night

(Shakespeare Dallas). Kelsey was recently recognized in the Dallas Observer’s list of 100 Dallas Creatives. In 2011 she

was recognized by the DFW Column Awards for “Best of Theater” for Dani Girl, in 2013 for “Best of Theater” for Ask

Questions Later and in 2014 for “Best of Theater” for Honky.

As an actor, Kelsey was most recently seen in Shakespeare in the Bar’s production of Richard III and Mr. Burns, a post-

electric play at Stage West. Other favorites include A Midsummer Night’s Dream (Shakespeare in the Bar), The Most

Fabulous Story Ever Told (Uptown Players), [sic] (Echo Theatre) and The Winter’s Tale (Shakespeare Dallas). When

she’s not directing or performing onstage, Kelsey can be heard on the Little Big Scene Podcast, a bi-weekly podcast

which serves to promote the past, present and future of the DFW theatre community.

MATT RANSDELL, JR., Assistant Director

Matt couldn’t be more excited to be both the Assistant Director for WaterTower's production of Lord Of The Flies

and the Director for their The Lord of the Flies Project! Matt has spent the last year as the Director of Education

for Kids Who Care Musical Theatre in Fort Worth. Today he is still a Kids Who Care Resident Artist, and one of the

lead teachers for their educational programming, as well as an assistant director for their currently touring Resident

Company. Matt also balances a professional career as an actor both on stage and in TV/film with representation from

the Mary Collins Agency, along with a fruitful career as a touring Motivational Speaker. Most recently Matt was seen

onstage in WaterTower’s Dogfight, and in Artes de la Rosa’s In The Heights.

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PROFILES

SPONSORS

PROFILESHENRY GREENBERG, Ralph*

Henry Greenberg is an actor from Nashville, Tennessee. He has recently been seen in

Verona: A Love Story at The Public House Theatre in Chicago, Mr. Burns, a post-electric play

(Outstanding Ensemble-DFW Critics Forum) at Stage West and The Spark at WaterTower

Theatre, which was performed as part of the 2015 Out of the Loop Fringe Festival (Best of

Loop 2015). Starting in late February, Henry will be studying at Second City’s Conservatory

Program in Chicago. He received his BFA in Theatre Performance from Baylor University.

MATTHEW MINOR, Piggy*

Matthew Minor is pleased to return to the DFW area, where he was born and raised, to

play a true hero like Piggy. Select stage credits include “Bear” in White People (Ensemble

Studio Theatre, original off-Broadway cast), “Lexy” in Candida (Pittsburgh Public Theatre),

“Ellard” in The Foreigner (Maltz Jupiter Theatre), “Timms” in The History Boys (Palm Beach

Dramaworks), “Benjie” in Summer of ’42 (Casa Mañana), and “Ron Miller” in …The Death of

Walt Disney (Amphibian Stage). Next he will be seen onscreen as “Sam” in the feature film

The Preppie Connection, written by Pulitzer Prize recipient Ayad Akhtar. Graduate of The

Neighborhood Playhouse School of the Theatre and member of the Drama Desk Award-

winning Godlight Theatre Company in NYC, where he is based.

ANTHONY FORTINO, Jack*

Anthony is thrilled to be back at WaterTower! He was last seen at WaterTower as Ted Hinton

in Bonnie & Clyde. Favorite local credits include Catch Me If You Can (Uptown Players);

South Pacific, Fiddler on the Roof, Titanic (Lyric Stage); The Fantasticks (Circle Theatre); Miss

Saigon (Casa Mañana). Anthony is a proud graduate of TCU. MITCHELL STEPHENS, Roger/ Fight Captain*

Mitchell Stephens is a local actor in the DFW area. Recent credits include Hershel and the

Hanukkah Goblins (Amphibian Stage Productions); Bedroom Farce, Beyond Therapy (Stage

West); Love’s Labours Lost, King Lear, The Tempest, A Comedy of Errors, Julius Caesar, The

Taming of the Shrew, The Merchant of Venice, The Merry Wives of Windsor, Macbeth, As You

Like It (Trinity Shakespeare Festival). Proud TCU grad.SETH WOMACK, MauriceSeth is excited to be returning to the WaterTower stage after having previously been seen

in The Spark and Creep! Other regional productions include Les Misérables (DTC/Casa

Mañana); Fiddler on the Roof, The Golden Apple, Lady in the Dark, and Into the Woods

(Lyric Stage).

KYLE MONTGOMERY, Simon

Credits include Rudolph the Red-Nosed Reindeer the Musical (Wishingstar Productions,

Nat’l Tour); Creep (WaterTower Theatre); Into the Woods, South Pacific, The Human Comedy

(Lyric Stage); Catch Me If You Can, The Boy From Oz, Kiss of the Spider Woman (Uptown

Players); The Comedy of Errors, The Tempest (Trinity Shakespeare Festival); Alexander’s

House (Turtle Creek Chorale); Urinetown (ICT Mainstage). Kyle has gratefully received the

Live Theatre League Service Award for his work as the Administrative Assistant at Circle

Theatre and was also named a Bill Garber Young Artist recipient. Kyle graduated from Texas

Christian University with a BFA in Theatre with an emphasis in Musical Theatre.The videotaping or other video or audio recording of this production is strictly prohibited.

SET DESIGN BRADLEY GRAYCOSTUME DESIGN SYLVIA FUHRKENLIGHTING DESIGN DAN SCHOEDELSOUND DESIGN KELLEN VOSSASSISTANT DIRECTOR MATT RANSDELL, JR.

PROPERTIES DESIGN TISH MUSSEYSTAGE MANAGER CARON GITELMAN GRANT*ASSISTANT STAGE MANAGER HILLARY COLLAZO ABBOTTASSISTANT COSTUME DESIGN RYAN SCHAAP

DRAMATURG KYLE ERIC BRADFORDLord of the Flies is presented with one 15 minute intermission.

Presented by arrangement with Robert Fox Ltd and Faber and Faber LtdSpecial thanks to Air Salvage of Dallas

ADAPTED FOR THE STAGE BY NIGEL WILLIAMSDIRECTED BY KELSEY LEIGH ERVI

PRESENTSWILLIAM GOLDING'S

* Members of Actors’ Equity Association, the union of Professional Actors and

Stage Managers in the United States.

GENEROUSLY SPONSORED, IN PART, BY:

BRAND DEVELOPMENT AND MESSAGING FOR THEATRE SEASON PLAYBILLS, POSTCARDS, PRINT ADS

EDUCATIONAL BROCHURES

DIGITAL BRANDING EVENT MARKETING

DIGITAL BANNER ADS

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