A Case Study

Background Details• First published in July 2011. • Launched with a print run of

200,000.• Launch was supported by many large

companies such as Universal Music, Tesco's, Asda, Boohoo and So Fragrances.

• The magazine has 68 pages in each issue.

• It focuses only on pop music and current and upcoming artists in the charts.

The colour scheme is always bright, bubbly and fun to reflect the TA.

The main image features upcoming artists in the charts such as The Wanted. The poses are fun like the target audience.

Contains extras such as posters of pop artists that would regularly feature in the magazine, for the audience who idolise them and would put them up on their walls.

• The magazine has only been around for 2 years, but has achieved great success with many large companies fighting for advertisement space in the magazine.

• The website had over 300,000 views in the first 2 months of the magazine launch.

• Siobhan Galvin who is the publisher of We Love Pop, said: "It is fantastic to see such a strong set of results for the magazine and we anticipate similarly robust figures for future issues.”

Background Details

We love pop! Today• Issued weekly• Costs £2.99 per issue• Consists of 68 pages of A4 on glossy, full

colour paper.• Standard magazine layout, combining

images with snippets of text.• Has its own website:

www.welovepopmag.co.uk • Features full colour articles that combine text

and image for a more visually appealing look.

We Love Pop website:

Target Audience• 13-15 year old girls• 100% female audience• Girly, fun and bubbly teen that loves gossip• Idolise pop artists • Interested in shopping, fashion and makeup • Love music but would keep changing their

mind about favourite artists, but would still stay loyal to the artists that feature in the mag.

Content• Content is devoted more to gossip than the

music itself. It is visual and image-heavy.• It features quizzes, posters, games, fashion

tips and boy tips. • The articles are mostly gossip interviews

asking about the artists personal life rather than the music.

• Artists that commonly feature are Rihanna, Little Mix, One Direction and Justin Bieber.

• The Magazine offers free gifts such as make up pallets.

Style•We Pop is very visual and image heavy. Each page contains a variety of images that a presented in quirky layouts.•It features bright and bold colours which make the magazine stand out. Pink and Blue feature the most in the magazine along with other bright and bold colours which reflect the personality of its target audience. It also clearly shows the gender of the TA

Bright pinks and blue feature regularly.

Magazine is visual and image-heavy.

Content is mostly gossip about the most popular pop artists.

Mode of Address

• Casual, abbreviated language that the TA would use.

• Uses slang such as ‘OMG’ ‘Swaggy’ ‘Phowar’

• Tone of expression that would be used by a young teenage girl is established throughout

• The language used creates a friendly feel for the reader as if there talking to a close friend or sister.

Abbreviation of ‘Bieber’. A slang nickname. Makes it seem friendly and casual.

The link of the word ‘Swaggy’ to Justin Bieber would only be understood by fans. Uses language that they would use.

The word ‘LOL’ is slang that is used by many young fans.

Mode of Address Examples

• ‘BIEBS COMES CLEAN! The swaggy singer reveals all inside’

• ‘LOL Direction. Funniest 1D pictures ever!’

• ‘OOOOH! Has Miley got a new boyf?’• ‘Battle of the boyband cuties! Nathan

V Niall’• ‘Is Liam Payne 1D’s new bad boi? We

investigate…’