case study:coca-cola going green
TRANSCRIPT
![Page 1: Case study:coca-cola going green](https://reader035.vdocument.in/reader035/viewer/2022070318/5578f003d8b42a5c5c8b5075/html5/thumbnails/1.jpg)
CASE STUDY :
![Page 2: Case study:coca-cola going green](https://reader035.vdocument.in/reader035/viewer/2022070318/5578f003d8b42a5c5c8b5075/html5/thumbnails/2.jpg)
COMPANY FACTS
Established: 1886
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with nearly 500 sparkling brands.
Ranking: The company owns 4 of the world’s top 5 nonalcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Sprite and Fanta.
Consumer Servings (per day): 1.6 billion
![Page 3: Case study:coca-cola going green](https://reader035.vdocument.in/reader035/viewer/2022070318/5578f003d8b42a5c5c8b5075/html5/thumbnails/3.jpg)
Economic Profile
Operating cash flow grew 8% to $8.2 billion.
Unit case volume grew 3% to 24.4 billion unit cases worldwide
More than 70% of its net operating revenues and more than 75% of its unit case volume were generated outside of North America.
(As of Dec’2009)
![Page 4: Case study:coca-cola going green](https://reader035.vdocument.in/reader035/viewer/2022070318/5578f003d8b42a5c5c8b5075/html5/thumbnails/4.jpg)
The product life cycle
![Page 5: Case study:coca-cola going green](https://reader035.vdocument.in/reader035/viewer/2022070318/5578f003d8b42a5c5c8b5075/html5/thumbnails/5.jpg)
Steps Towards Sustainability
![Page 6: Case study:coca-cola going green](https://reader035.vdocument.in/reader035/viewer/2022070318/5578f003d8b42a5c5c8b5075/html5/thumbnails/6.jpg)
Ingredients
• Developing indigenous raw materials base (On the lines of Reliance Industries).
Support third-party scientific research to advance its knowledge of ingredients
![Page 7: Case study:coca-cola going green](https://reader035.vdocument.in/reader035/viewer/2022070318/5578f003d8b42a5c5c8b5075/html5/thumbnails/7.jpg)
• Remodeling the bottles such that the volume capacity remains same while the raw materials used
reduces considerably
Packaging And Manufacturing
![Page 8: Case study:coca-cola going green](https://reader035.vdocument.in/reader035/viewer/2022070318/5578f003d8b42a5c5c8b5075/html5/thumbnails/8.jpg)
Thus, reduction in the requirement of the raw material corresponds with the reduction in the energy used for manufacturing the bottles.
The fuel consumption per unit of product also reduces
Consequently reduces emissions during transportation
![Page 9: Case study:coca-cola going green](https://reader035.vdocument.in/reader035/viewer/2022070318/5578f003d8b42a5c5c8b5075/html5/thumbnails/9.jpg)
Emphasis on use PET(polyethylene terephthalate ) bottles replacing glass as PET is: lightweight, shatter-resistant and resealable plastic bottles, together with high recyclability
![Page 10: Case study:coca-cola going green](https://reader035.vdocument.in/reader035/viewer/2022070318/5578f003d8b42a5c5c8b5075/html5/thumbnails/10.jpg)
DISTRIBUTION
To minimize fuel consumption, use a computer software for planning the routes of delivery vehicles. This provides optimum route selection saving time, costs and fuel consumption.
Giving preference to distributors that use low emission technologies in the transportation.
![Page 11: Case study:coca-cola going green](https://reader035.vdocument.in/reader035/viewer/2022070318/5578f003d8b42a5c5c8b5075/html5/thumbnails/11.jpg)
REFRIGIRATION
Minimize leakage to the atmosphere at all of the facilities with the use of refrigerant recovery systems during maintenance and repair of the refrigerant containing equipment.
Increased use of renewable energy sources for refrigeration purposes
![Page 12: Case study:coca-cola going green](https://reader035.vdocument.in/reader035/viewer/2022070318/5578f003d8b42a5c5c8b5075/html5/thumbnails/12.jpg)
Wherever possible substitute CFCs with HFC134a
which is a widely accepted alternative for CFCs and has zero ozone depleting potential.
HFC 134a
![Page 13: Case study:coca-cola going green](https://reader035.vdocument.in/reader035/viewer/2022070318/5578f003d8b42a5c5c8b5075/html5/thumbnails/13.jpg)
RECYCLING
Product material recycle
Active participation around the world providing funding to help establish and grow effective recovery systems to ensure the valuable materials used in the packaging are recovered and used again thereby reducing the waste produced.
Involve consumers in process of recycling by providing incentives.
![Page 14: Case study:coca-cola going green](https://reader035.vdocument.in/reader035/viewer/2022070318/5578f003d8b42a5c5c8b5075/html5/thumbnails/14.jpg)
Sharing excess recycled plastic with other industries and manufacturing new products in J.V. which will result in :
Reducing the waste and introducing the trend of recycling into other industries.
![Page 15: Case study:coca-cola going green](https://reader035.vdocument.in/reader035/viewer/2022070318/5578f003d8b42a5c5c8b5075/html5/thumbnails/15.jpg)
COMMUNITY DEVELOPMENT
Foster sustainable communities through economic development, philanthropy and the creation of economic and social opportunities, thus encouraging inclusive growth of the community.
Impetus to WOMEN EMPOWERMENT which will result in increased awareness in every household.
No direct marketing beverages to children younger than the age of 12.
![Page 16: Case study:coca-cola going green](https://reader035.vdocument.in/reader035/viewer/2022070318/5578f003d8b42a5c5c8b5075/html5/thumbnails/16.jpg)
RAJEEV IRNYSANJEEV IRNYSURAJ PATIL