case writing workshop
DESCRIPTION
Learning by the case method is enjoying increasing acceptance, especially in premier B-schools as it adds an experiential dimension to the learning process and instills confidence and the experience that students require to make appropriate business decisions. Participate to get a hands-on experience!TRANSCRIPT
CASE WRITING WORKSHOP
A two day workshop for aspiring and potential case-writers
August 5 & 6, 2011
KCTBUSINESS SCHOOL
Kumaraguru College of Technology Coimbatore 641 049
Introduction to the WorkshopLearning by the case method is enjoying increasing acceptance, especially in pre-mier B-schools as it adds an experiential dimension to the learning process and instills confidence and the experience that students require to make appropriate business decisions. Students today demand an active role in the learning process and cases provide a platform for intellectually stimulating discussions.
Case writing also adds vibrancy to the intellect of the teaching and business profes-sionals as it adds value to their professional growth. For academicians, writing and publishing cases enriches their knowledge and creates respect among the students. For business professionals, writing a case captures the processes, people and strate-gies of success.
August 5, 2011 August 6, 2011
9.00 am - 9.30 amWelcome & Inauguration9.30 am – 11.00 amSession I - Introduction from Case Writer’s Perspectives ■ Why write cases? ■ Who should write cases? ■ What are the types of cases? ■ How to source case content?11.00 am – 11.20 amRefreshment Break11.20 am – 1.00 pmSession 2 - What is a good case? ■ Framework of a case ■ Effectiveness based on the Objective1.00 pm – 2.00 pmLunch 2.00 pm – 4.30 pmSession 3 - Case Writing Process ■ Choosing the topic ■ Structuring the case ■ Conducting research ■ Editing and testing the case ■ Challenges in case writingOvernight assignment of writing a case let
9.00 am - 11 amSession 4 - Presentations by Participants ■ Group Review & Discussions11.00 am – 11.20 amRefreshment Break11.20 am – 1.00 pmSession 5 - Presentations by Participants ■ Group Review & Discussions 1.00 pm – 2.00 pmLunch 2.00 pm – 4.30 pmSession 6 – Follow up of Case writing ■ Writing Teaching Note ■ Dissemination of Cases developed ■ Disguising, permissions to disseminate cases ■ Oral presentations ■ Publishing4.30 pm – 4.45 pmReview & Closing Session
Faculty Dorris John, Faculty- Marketing, Chennai Business School has specialized in developing case studies as pedagogical tools for management education. She has published more than 200 Case Studies and Teaching Notes on the European Case Clearing House (ECCH), with leading international B-Schools like the Manchester Business School, University of Bath, and Kingston University are using them regularly in their curriculum. More than 3500 copies of Cases and Teaching Notes have been sold for use by leading B- Schools around the world. She has 75 publications in Refereed Jour-nals, Magazines and Professional Reference Books and compiled 9 volumes of Case Study Collection on various subject topics.
ContactDr. Mary CherianConvener - Case Writing Workshop, KCT Business School, Kumaraguru College of Technology, Coimbatore – 641 049.E-Mail: [email protected] P: +91-422-2669401 – 04 Extn. 1360 M: +91-9442002392
She was the first runner-up in the IIMB-Tata Steel Prize for the best case in the competition conducted by British Council along with the Nottingham University Business School Inter-national Centre for Corporate Social Responsibility and the IIMB Centre for Corporate Gov-ernance and Citizenship. She is also a winner of the Case Study Initiative 2009 conducted by the Aditya Birla India Centre of the London Business School During her tenure with ICFAI, she was responsible for training the ICFAI Chennai Case Team and in her current position, she is the associate editor of the journal, CBS Business Re-view. She was the facilitator for a workshop on “Management & Motivation” at FICCI Ladys Organization at Columbo, Srilanka.She is a management graduate from the Bharathidasan Institute of Management (BIM) and has a rich industry and academic experience.
Who should attend?Academicians, business professionals who aspire to write business cases are invited to join the workshop. Number of participants will be limited to 25.Registration
Workshop fee is Rs 1000 which will cover all workshop material, administrative services, coffee breaks and luncheons. Fee is to be sent in the form of DD drawn in favour of ‘Ku-maraguru College of Technology, Coimbatore’. Participants are expected to cover their own transportation and other living costs.
KCT Business School
KCT Business School of Kumaraguru College of Technology is a vibrant place where
■ Knowledge is deep rooted
■ Challenges rush your adrenalin
■ Transformational leaders are groomed
At KCT Business School, every day morning begins with “What, Why, When,
Where and How”. During the course of the day students minds are stimulated
with information and creative approaches to the questions raised. Each student
ends the day by generating new approaches to problem solving and looks for-
ward to the net challenge.
KCT Business School buzzes with activities relating to academics, research,
corporate interface, consulting and student activities and has a vision to build
technically competent business leaders for global organizations. Many leading
professors from countries like US, Germany and UK visit the campus for inter-
action with students and faculty. KCT Business School is also associated with
many Universities around the globe for academic and research activities. Close
association with leading corporates brings in a rich flavour of industry orienta-
tion and gives a platform for exchange of business thoughts.
KCT Business School is approved by AICTE, Autonomous and affiliated to Anna
University of Technology, Coimbatore
We Engineer Business Leaders