motorola solutions

marketing challenge

Motorola Solutions connects people through technology. Businesses and government agencies around the world turn to Motorola Solutions innovations when they want highly

connected teams that have the information they need throughout their workday and in the moments that matter most to them.

Motorola Solutions wanted to establish an even stronger position within the oil and gas industry via a lead generation campaign – something it hadn’t previously focused on before in that industry. At the same time, it also wanted the

campaign to be global, tackling issues that the entire industry would be able to relate to across borders, as much of its previous communica-tion had focused on the US market.

Turning multiple “firsts” into multiple opportunities

Helping people be their best in the moments that matter

adpeople solution

results

In order to meet the tight deadlines, AdPeo-ple Copenhagen utilized as much relevant global resources from Motorola Solutions as possible, including industry-specific images and valuable facts from internal research. This helped them create and deliver the new global campaign “Intelligent Decisions Anywhere” in a record-breaking three months. With fact-driven yet thought-provoking copy that told stories any reader could relate to and powerful visuals that showed the environments in an elegant way, the campaign stood out as an industry-first.

When a special request came in from Motoro-la Solutions APME to create an oil and gas campaign specifically for the Malaysian market, AdPeople Singapore was able to quickly step in and re-utilize these campaign assets with the help of the BrandShare workflow tool, bringing its own regional specifications – resulting in a record-breaking three-week turnaround.

The campaign is ongoing but so far has already resulted in a number of conversions and transactions – this despite the purpose of the campaign being lead generation only and

sent to members of a specific industry in which technology investments are highly complex and long term.

Regional collaboration, customer-centric content and full-throttle efficiency

open rate

70%

click rate

12%

visits to the campaign landing page

1000+