ZiddKaro Campaign

August 13 to 31 , 2008

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Focus of the Campaign

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Invite people to Post Message

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To show the TVC

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All Videos Leads to Url Ziddkaro.com

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Polls to Vote about recent Events

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Screenshot of the Campaign

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Media Plans

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Vdopia ran only Video banners on Multiple Websites

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IBNLive -

Landing page and community created so people would post messages

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Yahoo and Msn –

People would Click on Banner to View the Video and then went to Landing Page-

www.ziddkaro.com to Post Messages

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Vdopia

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Campaign Report On Vdopia

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Vpodia Details

448937 -Video were viewed ON Vdopia.

People who Visited Ziddkaro.com were -

9369

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Yahoo Creative ResponseVideo Viewed : 23188

Landing Page : 12925

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MSN

People who saw Video : 336578

People went on Landing Page 5424

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IBN Live

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IBN Live

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Brief History of Each Leaders

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Post Message

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Ziddkaro Messages

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Ziddkaro Message

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Ziddkaro Message

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IBN Live

IBN Live

Fixed Banner on Home page for 10 Days -

2734 went to Landing Page.

230 People Posted Messages.

3 Million Viewed the Ads on Home Page.

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Landing Page

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Polls –

That were use

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Screen shot of Messages

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Messages

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Messages On Ziddkaro Webpage

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Message

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Best Messages

“Give spate of advertisements to appeal to the innocent poor people who are lured for money to plant these bombs, by only those victims themselves with tears and folded hands, and make them realise that their acts have brought such serious impact for them and some of them are like their own brothers and sisters, patents and children.”-----By shiva----

“Bandhs and strikes are the tools which is commonly used to protest, to express solidarity, sympathy or anger.But in reality bandhs and strikes don''t work ,infact they demean the very cause they are supposed

to promote. Lets Zidd to oppose these bandhs and dharnas as they disrupt the everyday life.”---By Anjali ------

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Best Messages

“Now a Days Global warming is a major question for the whole world.so on behalf of this I would like to my heartiest request to all the people of entire world to minimize the pollution,save trees & save Environment All of this which is

responsible for Global Warming which is very dangerous for every Human Being. Thanking You”

---

Chirag Shah---

“we always complain that the system in india is bad. it should change but we forget that we the people make the system. in order to change the system, change yourself.”

-----Gautam Pandey----

“chalane do goliyan unhe, per tum jeene ki zid karo, karne do unhe bomb blast, per tum date rehne ki zid karo, lagane do unhe ilzaam, per tum aman ke raste per chalne ki zid karo, zid karne do unhe tumhe mitane ki aur karne do kosishein tamaam, per tum mit kar bhi unhe mitane ki zid karo!!!”

------

PC-------

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ZiddKaro Page Views and other details

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Campaign Details

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Visitor’s on ZiddKaro.com

: 414901

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Page Visited Per users

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Posting : 500 +

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Total Visit From Banners

:

27218

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Polls Participants : 2494

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Quotes

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Sanjeev

Kotnala-Vice President -

Dainik

Bhaskar

Group“To be honest, as you know, we were unsure about what Internet as

a medium could for the campaign, but the way oit

has been woven in the overall 360 campaign it has given us very encouraging results in the interactive polls and contest. Special thanks to MC for being persuasive and turning around real fast a great strategy or we as brand would have kept this like so many other initiatives a NON-internet campaign.”

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Kushal

Sanghvi

–M.D.,Media

Contacts“

We spent a lot of time strategizing what would be done for the campaign online and once it was finalised

within no time the team and media partners did an excellent implementation

job and we quite a successful response on day 2 and 3 of the campaign itself and then it went on to deliver some amazing posts and views”.

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Alfred D’souza

–

Account Manager, Media contacts“It was tough convincing the client for online medium. We put up the Microsite

in a record time. It was difficult for the me to believe people would participate in the ZiddKaro

contest and write things which they wanted to change/ Views. The Microsite

got 4 lacs

impression in 10 days and 500 people writing their unique views

..”

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Mitul

Sangani

–IBN Live “The Video Campaign resulted in 3.2% CTRs which is amazing as per the industry standards. Over 2 lakh

unique Viewers watched the Dainik

Bhaskar

Video Ad. "ZIDKARO" Text Superimposition was high point of the

campaign. The response was phenomenal. The campaign clocked 300 posts in 5 days from IBN users alone. It did better on ibnlive.com

than its own website.”

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Sourabh Bhatia – M.D., Vdopia“We would like to congratulate & thank Media Contacts for the Dainik

Bhaskar

Campaign performed with Vdopia.It

was probably the first instance in Indian advertising that a media company used In VIDEO Advertising for Corporate Branding. We were happy to partner with Media contacts for Video

Campaign.”

Thank you!

Obrigado!Gracias!Merci!Grazie!Arigatô!Vielen Danke!Terima Kasi!